Dec 2024 – Jun 2025 · 6 mos · Remote

Dec 2021 – Aug 2024 · 2 yrs 8 mos · Poland · Remote

• Achieved noteworthy results -- 42% increase in Mqls/Sqls, $4M in pipeline generation, and $1.2M in revenue MRR, to shape the company register a ~35% growth, Y-o-Y
• Played a pivotal role in executing growth projects, contributing to the company's successful acquisition by Sports Alliance (acquired in May, 2024)
• Fully owned demand generation/growth projects to launch and activate multi-channel campaigns -- outbound, email nurturing, ABM, paid ads, educational content, webinars, events, and homepage conversion optimization
• Developed compelling value propositions and differentiated messaging from competitors, product marketing, positioning, go-to market launches, and sales funnel conversion rate optimisation
• Designed, built, and executed campaigns from scratch, globally across Europe and Middle East with a core focus on hiqh-quality lead generation and pipeline generation

Apr 2020 – Dec 2021 · 1 yr 8 mos · Remote

• Covid happened, and everyone’s lives went for a toss. Lots of uncertainties, financial stress, and unpredictability about the future
• I didn’t want to leave it to luck. I fundamentally believe in having the discipline of doing the hard work
• So, took up the challenge and started Zaminu, a bootstrapped and niche GTM agency for SaaS companies wanting to reach the milestone from 0 to $1M ARR, launched in the middle of Covid, and achieved results like -
• Acquired 15 high-ticket clients (growth stage b2b technology companies) within 18 months, hustled via multiple channels (outreach, partnerships, LinkedIn inbound, content marketing, community building, etc.), only used $0 marketing strategies
• Launched, activated, and executed new lead acquisition channels for these b2b companies who solely relied on 1-2 channels before
• Channels activated included - email newsletters, influencer collaborations, outbound, SEO, referral campaigns, webinars, copywriting, homepage/landing page optimisations
• Developed value propositions, unique selling points about the product, messaging that resonates with target audience, and applied these across multi-channel campaigns and sales collateral to drive new leads, signups/demo meetings, and sales opportunities
• Results varied depending on the nature and stage of the company, but broadly achieved anywhere between a 30-60% leads' growth and ~35-50% ARR growth for clients

Jun 2018 – May 2020 · 1 yr 11 mos · Mumbai Area, India

• The go-to startup marketing owner to initiate and execute all inbound and outbound projects
• Consultative selling, pre-sales, pipeline management, account/client management, lead generation, content marketing, proposals, contract negotiations, sales calls, etc.

Mar 2017 – Jun 2021 · 4 yrs 3 mos

• Started a weekend side-project (now shut), an initiative to help the "average common middle-class person", earn a side-income besides their 9-5, via freelancing.
• Took the website to ~1000 readers. Conducted speaker sessions, workshops, roundtables, etc.

Jan 2017 – May 2018 · 1 yr 4 mos

• Founded Industrial Inside, the resource hub for industrial engineers, but failed to reach massive success
• Scaled it from 0 to ~5000 monthly traffic, 3000 weekly readers, and 110 paying customers in 9 months to sell high-quality information products, but couldn't get more traction
• Key failure reasons --
• 1) size -- TAM was not big enough to scale
• 3) wasn't able to dedicate my full available time and resources on it

Feb 2016 – Mar 2017 · 1 yr 1 mo · Nashville, Tennessee, United States

Nov 2014 – Jan 2016 · 1 yr 2 mos · Atlanta, Georgia, United States

• Served as a start-up corporate level marketer to a hybrid business model engaging with over 150 clients and Program Suppliers- Grainger (Fortune 500), Applied Industrial Technologies and Fastenal, managing the flow of indirect procurement, running at $230M in MRO and Corrugated spend.
• Head of the Preferred Manufacturer Program funneling the revenue through our current 11 preferred manufacturers- GE Lighting, Duracell, Georgia Pacific, Honeywell, Stanley (Black and Decker), Brady, Gojo, Ansell, Rustoleum, Sqwincher and Diversey. (Launched a new program with AIT for 8 new manufacturers.)
• Constantly working with suppliers/vendors to educate and nurture on special pricing arrangements to offer maximized cost support and implementing best procurement practices.
• Engaging with the Manufacturers to offer value added services like: SKU Consolidation, On-Site Audits and Consultations, Standardization, Rebates, Live Training, Smart Shopping, Deep-Dive Analysis, etc.
• Building Automated Systems and Strategic Plannings at each stage to create effective frameworks across all levels.
• Actively leading the projects involving operations, cost optimization, purchasing, financial analysis and key performance indicators.
• Identifying Root Cause Analysis across multiple segments and employing an efficient system to maximize output.
• Actively increasing the network of clients, suppliers and manufacturers to bring an increased compliant spend and cost savings.

Jan 2014 – May 2014 · 4 mos · Oxford, North Carolina, United States

• >OEE Improvement:
• Addressed the top three downtime losses on the GVB lines
• Root Cause Analysis, FMEA and Simulation studies to identify various opportunities for improvement
• Redesigned the major issues taking into consideration ergonomics, layout and floor plan for 'waiting of bottles' event
• > EventTrack software installation
• Successfully configured a new software for effective process of 'Filler' machine event
• Provided On-floor training to all the workers to better understand the software
• >Changeover process reduction
• Performed various time and motion studies for the complete Changeover cleaning and filling process
• Created process maps to analyze different tasks carried out by PFs/Mechanics
• Categorized different shades into 3 major categories- After glitter, before clear, other
• >Rework and Deco improvement
• Downtime studies at all rework stations and proposed differentiation for less rework rate
• Tape test for 8 conditions to create an optimum scenario for deco which further creates opportunity for LED
• Implementation of new labels at the bottom of the bottles for symmetric orientation

Nov 2013 – Nov 2013 · 0 mo · Durham, North Carolina, United States

• -Increasing the efficiency of the database by tracking the inventory of gas cylinders at different locations.

Aug 2013 – Dec 2013 · 4 mos · Cary, North Carolina, United States

• A project on conducting financial analysis of Total Supply Chain Costing v/s Total Cost of Ownership.
• Updated the Cost Matrix.
• Developed a Supply Chain tool to determine the unit cost for each part type.
• Completed a case study on tractor grills including justification as optional parts to eliminate the option and reduce the costs to the business and meeting the customer needs.

May 2013 – Jul 2013 · 2 mos · Cary, North Carolina, United States

• - Improving the process flow of Backhoe Loaders (BHL) by performing a detailed Transportation Mapping.

Aug 2013 – Nov 2013 · 3 mos

• Identifying Vendor profiles and conducting Risk Analysis.
• Built a Supplier scorecard based on best practices in Procurement, Financial information, Vendor risk potential, etc.
• Benchmarking different aspects to outsource cross-functional departments.

Aug 2013 – Aug 2013 · 0 mo · Augusta, Georgia, United States

Jun 2013 – Jun 2013 · 0 mo

• Assisted Dr.Paul Mulvey for the course 'Introduction to Human Resource Management.'
• Involved in grading of assignments, update contents on Moodle and providing feedback and recommendations.
• Conduct meetings and keep a check for regular status of students.

Mar 2013 – Jun 2013 · 3 mos

• Providing assistance to disabled students by helping them in academics by working one-on-one.
• Attending the lectures and taking notes for each class session along with the disabled student.
• Ensuring that all security procedures are closely followed.

Aug 2012 – Dec 2013 · 1 yr 4 mos

Jun 2013 – Dec 2013 · 6 mos · Remote

• Statistical Analysis on various industries developing a correlation for different companies in Medical Devices, Apparel, Consumer electronics, Food and Beverage, etc.
• Worked on Supply Chain factors like Operating Margin, Inventory turns and Days of Inventory to efficiently develop a Progress model.
• Created a Spend division tool in the R&D project.

Jun 2013 – Aug 2013 · 2 mos · Raleigh, North Carolina, United States

• Grassroot marketing to create awareness about Chipotle on-campus.
• Utilize social media to connect with fellow students and different people around the campus.
• Conduct weekly meetings and be in contact with the marketing representatives to identify unique opportunities and executing.

Jun 2013 – Jun 2013 · 0 mo

• Data modification by analyzing the production of oil and moisture content for the process of the textile fabric brands of the company.
• Examining the simulation model for the demand rate of yearly basis and creating a linear model for maximizing profits.
• Providing recommendations on the same for process improvement measures.

Mar 2013 – May 2013 · 2 mos

• Learned the Operations Management course by Dr.Christian Terwiesch offered by the University of Pennsylvania.
• Studied topics like Process analysis (bottleneck,Little's law,multiple flow units), Productivity (sources of waste, OEE analysis, KPI tree).
• Concepts of analyzing Set-up times,Waiting times,Predicting Customer Loss rates,Toyota Production System,Six Sigma,Statistical Process Control, etc.