Apr 2022 – May 2023 · 1 yr 1 mo

Dec 2020 – Mar 2022 · 1 yr 3 mos

May 2020 – Nov 2020 · 6 mos

Jul 2019 – Apr 2020 · 9 mos · Bengaluru Area, India

Jul 2018 – Dec 2018 · 5 mos · Bengaluru Area, India

• India’s leading Mutual Fund investment platform (INR 6,000+ Cr assets, 13M+ Transactions, 1M+ customers).
• It was a great learning opportunity from seasoned professionals who believed in giving complete ownership of the projects.
• Key Initiatives and Responsibilities:
• Developing a new product from scratch – SIP with Insurance. Owned every part of the product building process – wireframing, prototyping, designing, usability testing, UAT, etc. Launched the product in record time by coordinating with designers, developers, analytics and marketing teams.
• User engagement and behaviour analyses by various tools like Google analytics, Firebase and Google Play Console. This helped in building real-time campaigns using a third-party platform – Gamooga. The notifications thus sent had an initial open rate of 25% from the previous 5%.
• Worked on onboarding emails in order to increase user retention at earlier stages.
• Other projects involved changes in various website pages, taking surveys for pinpointing customer reluctance in the submission of PAN details, UAT testing for various other products, conducting usability testing with a number of investors.

Oct 2016 – Jan 2017 · 3 mos · Pilani, India

• CabMe was a Bitsian startup focusing on cab facilities for intercity travel.
• Increased the cab providers for existing routes which led to a two-fold increase in revenue
• Worked on the expansion of cab services in five cities – Mumbai, Pune, Ahmedabad, Kanpur and Lucknow

Aug 2016 – Aug 2017 · 1 yr · Pilani, India

• Introduced Bitsians to the internship opportunities available on Internshala platform and assisted them with internship-related queries.
• Extensive use of digital marketing to inform students about the training offer in order to help them learn new skills via Internshala Trainings.