Jul 2020 – Aug 2021 · 1 yr 1 mo

• Built the 1mg Private Label business from scratch
• Handled the private label vertical P&L and contributed towards improving overall 1mg platform profit margin
• Achieved 25x sales growth on 1mg platform, and launched products on other major e-com portals & offline retail outlets
• Revamped product packaging design and created 90+ proprietary formulations that have not only ranked as top sellers with excellent product reviews, but also helped build new categories on the 1mg platform
• Conceptualised innovative marketing campaigns and executed merchandising, visibility, and performance marketing

Apr 2019 – Jun 2020 · 1 yr 2 mos

• Creating the coolest and most innovative range of nutraceutical products.

Apr 2017 – Mar 2019 · 1 yr 11 mos · Gurgaon, India

• A consumer packaged good (CPG) company focused on superfoods and beverages
• Joined as founding team member and was involved through the entire life cycle from product development to launch
• Conceptualised a range of innovative products and pioneered in the space of health shots
• Built a sales team from scratch and launched the products at all major modern trade retail outlets across the country
• Spearheaded the financial & legal due diligence process for successfully raising Series-A round of funding

Feb 2015 – Mar 2017 · 2 yrs 1 mo · New Delhi, India

• A health & wellness venture promoted by the ex-Chairman & MD of SRL Diagnostics (Fortis Healthcare)
• Played an instrumental role in executing business strategy, planning, and corporate finance activities
• Lead R&D and new product development initiatives in the herbal supplements and lifestyle products category
• Created a team from scratch and launched products in India and overseas (US, Canada, and Mauritius)

Mar 2013 – Jan 2015 · 1 yr 10 mos · New Delhi, India

• A Saama Capital backed organic health food CPG company
• Created an effective short-term and long-term strategy in order to bring a loss-making health food company to profitability
• Worked with cross channel teams to develop creative marketing strategies, boosting sales turnover by 200% in 18 months
• Improved working capital condition by decreasing accounts receivable by 80% and reducing COGS by 25%
• Conceptualised and created an award-winning range of Ayurvedic health bars that received great customer feedback
• Increased product shelf-life by introducing innovative packaging solutions in order to tap into export opportunities

Nov 2009 – Jun 2012 · 2 yrs 7 mos · Kolkata Area, India

• My first attempt at creating a functional food brand
• Developed an innovative energy supplement product as a healthy substitute to energy drinks
• Applied lean product development techniques to get the desired products to consumers’ hands faster

Oct 2008 – Mar 2013 · 4 yrs 5 mos · Kolkata Area, India

• A boutique investment banking firm
• Assisted in setting up the M&A desk and created an effective deal sourcing network
• Helped Godrej Consumer Products Ltd. (GCPL) acquire a leading hair-care brand in Argentina for USD 28 mn
• Discovered compelling acquisition opportunities for FMCG companies such as Godrej, Marico, Emami, Wipro, and ITC
• Performed financial and business analysis to assist clients in their decision making process
• Industries covered: FMCG, Food & Agriculture, and Pharmaceutical

Jan 2007 – Aug 2007 · 7 mos · Indianapolis, Indiana Area

• Assisted Senior Managers in all phases of the auditing process for external clients such as group homes, nursing homes and Public Employee Retirement Funds (PERF)
• Performed tasks such as vouching invoices, credit balance picking for billing purposes, census summary, and aged accounts receivable