Oct 2024 – Present · 1 yr 6 mos · Beverly Hills, California, United States · Remote

• Over the past year I have led a development and design team to restructure and rebuild the National Dental Associations website into a fully functional Web App that features member engagment, events, signups and volunteer opportunities with a fully functional interactive map of their members and team.

Aug 2023 – Present · 2 yrs 8 mos · Los Angeles, California, United States · Remote

• As head of the rebranding and online presence team for the Student National Dental Association (SNDA), I’ve been actively involved in the development of their new website at https://www.sndaonline.org/. SNDA is an organization dedicated to promoting and supporting underrepresented minority dental students, while also improving access to dental care in underserved communities. They provide educational resources, mentorship, and networking opportunities to empower students to become future leaders in the dental field, all while addressing oral health disparities.
• The previous website lacked key functionalities and needed a complete overhaul, particularly in terms of supporting forum capabilities and providing a fresher, more user-friendly experience. I led the development of a new platform that introduced both e-commerce functionality and a forum specifically for SNDA’s nationwide membership. These changes allowed members to engage in discussions, network, and collaborate more effectively, while also facilitating the sale of products and event registrations.
• In addition to web development, I optimized SNDA’s internal processes by introducing tools like Markup.io to streamline feedback cycles and migrating the site to Webflow. This shift empowered SNDA’s team, enabling them to manage content and updates autonomously without relying on constant developer support. I also implemented Standard Operating Procedures (SOPs) that significantly improved project management efficiency across the organization.
• I remain a part of the web development and product management team, continuing to lead efforts that ensure SNDA stays ahead in providing seamless digital experiences to its members. These ongoing improvements have strengthened SNDA’s ability to support its members while maintaining a strong, relevant online presence.

Feb 2021 – Oct 2024 · 3 yrs 8 mos · Los Angeles, California, United States · Hybrid

• As a Product Manager at Fairfax Training Club, I led the development of a multi-platform fitness solution available on iOS, Android, and web, which can be downloaded on the app store. Built from the ground up using a React framework, this platform was utilized by enterprise-level companies like Snapchat, helping them access fitness coaches and host live-streamed fitness events during the COVID-19 pandemic.
• In this role, I managed teams of Developers, and a few Product Managers across all platforms, coordinating efforts to deliver a seamless user experience tailored to the needs of large organizations. Our platform enabled businesses to maintain their employee wellness programs virtually, offering a way for companies to engage and support their teams through fitness despite the challenges of social distancing.
• Additionally, I maintained regular communication with the executive team, providing timely updates on development cycles and ensuring that project milestones were met. Through my leadership and coordination, we successfully delivered a scalable, high-quality solution that addressed the needs of enterprise clients during a critical period.
• Although my position at Fairfax Training Club has since changed to a Branding consultant, the project continues to live on the App Store, serving enterprise clients and maintaining its relevance in the fitness industry.

Jan 2020 – Present · 6 yrs 3 mos · Los Angeles, California, United States · Remote

• Since 2020, I’ve played a pivotal role in shaping the long-term social media and branding strategy for Grillz.com, driving its presence to new heights. As the Director of Social Media Management and Brand Building, I spearheaded campaigns that capitalized on influencer partnerships and celebrity endorsements, working with high-profile figures such as NFL star JuJu Smith-Schuster and Jordan Belfort, famously known as “The Wolf of Wall Street.” These collaborations added significant value to the brand, positioning it as a cultural and lifestyle statement.
• A key element of my work was launching expansive campaigns across major social media platforms, including Facebook, TikTok, Instagram, and Google AdWords. We successfully reached over 1 million audience members, amplifying brand visibility and engagement through targeted ads, influencer collaborations, and organic content strategies. These campaigns contributed to a substantial increase in website traffic and conversions.
• In addition to social media strategy, I led the rebranding of Grillz.com’s website, enhancing the landing page experience to make it more user-friendly and aesthetically aligned with our target market. This redesign was critical in improving the customer journey, reducing bounce rates, and boosting overall sales conversions.
• To capitalize on key sales opportunities, I orchestrated highly successful Black Friday and Halloween deals, creating exclusive offers and time-sensitive promotions that attracted significant customer attention. These efforts not only generated impressive short-term sales but also reinforced brand loyalty among existing customers and attracted a broader demographic.
• In my role, I ensured that Grillz.com remained at the forefront of digital trends while continually refining its brand identity, leading the charge in building a strong, culturally relevant presence across all platforms.

Aug 2019 – Present · 6 yrs 8 mos · Beverly Hills · On-site

• Frenchy Digital is a black-owned, women led startup that specializes in Mobile App and Blockchain Asset Development. Our international offices allow us to assign the right delivery team to produce the very best product both quickly and at a fair price.
• Before our offices opened in Los Angeles, our developers, designers, and technical project managers have delivered hundreds of web and mobile applications for satisfied clients. These clients range from entrepreneurs, startups to small, medium, and enterprise level companies all around the world.
• We believe in the power of Tech for Good, and always putting our clients first. Delivering world-class mobile solutions and applications will create the new experience of tomorrow that every user wants and every organization needs.

Jun 2017 – Jan 2020 · 2 yrs 7 mos · Région de Paris, France · Remote

• Founder and CEO of Dym Marketing, we are a social media agency that's based in Paris to help Medium size to Large companies manage and create social media content with a strategy to market to their customers by taking them step by step all along the way.

Jan 2014 – Feb 2015 · 1 yr 1 mo · Auvergne-Rhône-Alpes, France

• Acceuil
• Prise en charge des nouveaux clients
• Conseils alimentaire
• Creation des programs de musculation individuel / personnel
• Conseils perte de poids / prise de masse
• Maintenance des locaux & des machines de musculation
• Surveillance du plateau de Musculation
• Effectuer des appels commerciales aux clients

Aug 2013 – Aug 2014 · 1 yr

• Team coach : guided by Larry Legault ( Head coach ) accompanied by Romain Faucon, and Julien Sache ( defensive and offensive line coachs )
• Warmup coordinator
• DB Coach
• Conditioning coach
• Titles won :
• Champions of France Cadet 2014

Feb 2013 – Feb 2014 · 1 yr

Sep 2010 – Apr 2015 · 4 yrs 7 mos

• Champion of France Junior 2010-2011;2011-2012
• Champion of France Elite 2013;2014
• Champion of Europe 2013
• Champion of France Cadets 2014 ( Coach )
• Vice Champion of France 2015
• 3rd place for the Final 4 in EU 2015