Apr 2020 – Present · 5 yrs 11 mos · San Francisco Bay Area

Dec 2016 – Aug 2019 · 2 yrs 8 mos · San Francisco Bay Area

• Led a team of 5 engineers and collaborated with cross-functional teams across 3 global locations to launch a Sales Cloud platform for a Fortune 500 client enabling them to grow revenue in Europe by $50M+.
• Developed new payment integration methods (APIs) for SMBs to use PayPal, increasing the company’s mobile payment share by 8%, generating $20B+ in payment volume.
• Collaborated with design team to perform customer discovery, develop prototypes with
• wireframes, conduct experiments, and establish KPIs to validate user flows and new product ideas. Achieved 65% retention rate through features like personalized content lists, certifications and activity feeds.
• Implemented 18-month product roadmap in collaboration with engineering team. Built low-cost platform by leveraging open-source technologies. Designed a bandwidth-efficient solution to distribute content to under-connected teachers across the US.

Aug 2015 – Sep 2016 · 1 yr 1 mo · Greater Chicago Area

• As a Service Cloud Consultant, my role is to analyze the information gathered from client, and studying the procedures and systems currently in place to drive the required solution and meet project's demand.
• Led multiple discovery sessions and conducted business user group workshops with clients to gather business and design requirements.
• Coordinated with PwC offshore team (Service Delivery Center, India) to handle Salesforce Administration, Configuration and Implementation for customer care side in accordance with application requirements to satisfy complex business process automations. This includes designing Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automated alerts, field updates, and Email generation.
• Designed Process Flow Diagrams to represent client’s customer service and support process using MS Visio.
• Developed custom reports and dashboards in Salesforce for different users in the organization as per business requirements.
• Built Functional Requirement Document (FRD) and Functional Design Document (FDD) as client deliverables.
• Presented customer care work stream and demonstrated technical functionality in Salesforce during end to end playback for 160 client representatives.
• Worked closely with change management and operational readiness team to develop customer care training modules.
• Conducted Train the Trainer (TTT) session to provide walk through of developed system and functionality in Salesforce.

Jan 2015 – May 2015 · 4 mos · Raleigh-Durham, North Carolina Area

• Conducted market research, expert interviews, data collection and analysis, SWOT analysis and competitor analysis to generate a thorough performance report for Parsons in social media within the AEPCM (Architecture, Engineering, Procurement, and Construction Management) industry
• Researched and documented industry best practices and compared the best practices to Parsons’ social media performance
• Developed targeted social media strategies for major clients (federal government, state government and private companies), suppliers, and potential employees for the company to achieve a better performance, reach wider audience and create potential leads in the future

Oct 2014 – Nov 2015 · 1 yr 1 mo · Durhan

• Edulyf was one of the Top 8 finalist in 16th Duke Startup Challenge 2015 and applauded by judges for its idea and initial traction.
• Led a team of 24 on an online education startup idea with objective to improve education standard in India targeting 31.1 million students and 95k schools.
• Developed a prototype of startup idea and prepared a comprehensive business plan for Round 3
• Represented my team in finale and video of investor pitch explaining the business plan, achievements till date, funding requirement and future vision. Find video at http://bit.ly/1ABQWFG

Aug 2014 – Dec 2014 · 4 mos · Raleigh-Durham, North Carolina Area

• Researched Five Factor Analysis including IP-Strength, Market Attractiveness, Level of Development, Ease of Implementation and Timing for launch of Undercover Color’s product (Date Rape Drug Detector Nail Polish). Hence, summarized current state of company’s product with major strengths and weaknesses.
• Analyzed profiles of four major potential corporate partners and distributors of nail polish including Essie, OPI, Orly and Kirkir through secondary market research to know about their acquisition and merger behavior with start-up companies.
• Developed Value chain and conducted 12 interviews of experts from Universities, Nail Industry and Contract Manufacturing industry to know their viewpoint about date rape drug detector nail polish
• Carried out customer survey with 264 people through social media and primary marketing research to know about customer’s expectations about average price, interest in product, usage, preferred channels of purchase and strength of slogan.
• Suggested future plan for next 18 months including total expected cost and timeline, lab tests required, preferred marketing channels and sustainability as private label.

Oct 2012 – May 2014 · 1 yr 7 mos · Noida Area, India

• Analyzed EMF Health Check Report for existing Mobistar sites and made it compliant according to BIPT (Belgium Institute of Postal Services and Telecommunications) Standards.
• Carried out optimization techniques (mechanical/electrical tilting, appropriate transmit power setting, antenna clearance, neighbor list analysis, etc.) for optimal site/cluster performance.
• Analyzed critical points under site range with high electro-magnetic field (EMF) radiation and suggested plan to optimize it for potential human exposure

Jul 2011 – Jul 2011 · 0 mo · Gwalior Area, India

• Designed hardware of “16x2 LCD interfacing with 8051 microcontroller” to display message for any instrument.
• Programmed “16x2 LCD interfacing with 8051 microcontroller” using Express PCB software.

Jun 2011 – May 2012 · 11 mos · Jalandhar Area, India

• Conducted presentation of technical and cultural fest in more than 35 different engineering schools in four cities in Northern India.
• Led team of 26 members for digital marketing of technical fest (Techniti 2011) and cultural fest (Utkansh 2012) of my undergraduate school. Personally trained 12 team members about digital marketing. Convinced dean of school to allot extra computer lab for two months after office hours.
• As a collective team effort, number of participants was increased by 18% in Techniti 2011 and by 23% in Utkansh 2012.

Jun 2011 – Jun 2011 · 0 mo · Mumbai Area, India

• Analysed applications of Distributed Control System (DCS) in the Petroleum Industry
• Managed Distributed Control System (DCS) using Experion Software
• Monitored different Tank Gauging Systems in petroleum refinery, hence measured parameters like temperature, pressure, density and height.

Nov 2008 – Mar 2011 · 2 yrs 4 mos · Jalandhar Area, India

• Identified business potential in outsourcing industry. Took projects from developed countries like U.S. and got them done in India at very cheap rate. Hence, successfully managed and completed 186 projects in span of three years in domain of digital marketing, competition analysis, content writing, web design and development, logo and banner design.
• Initially handled all projects personally. Later recruited 24 resources for both part time and full time positions in span of three years for different technologies to satisfy dynamic business requirements and increased projects. Also defined and implemented employee performance measurement matrices.
• Prepared strategic planning reports and performance based-budget proposals linking strategic goals and objectives to budget. Conducted multiple presentation of business proposal to clients from seven different countries through online and in-person meeting.
• Coordinated and attended daily, weekly calls with both domestic and international clients regarding escalation handing, exception management and technical issues related to projects. Hence, provided client support for Service Level Agreement (SLA)
• Collaborated with Metasoft Tech Private Limited, India based website design and development firm, to increase scope of business and services provided by us. Thereby, successfully managed 54 web development projects in span of 1.5 years.