Ujjwal Sukheja

Co-Founder

Bengaluru, Karnataka, India4 yrs 5 mos experience

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Key Highlights

Successfully launched product in Nigeria, establishing a key market.
Achieved significant user retention improvements through ULM strategies.
Reduced customer acquisition costs by optimizing marketing campaigns.

Stackforce AI infers this person is a Fintech professional with expertise in product development and growth marketing.

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Skills

Core Skills

PartnershipsProduct DevelopmentUser Lifecycle ManagementGrowth Hacking

Other Skills

Analytical SkillsBrand ConsultingBrand StrategyCampaign DevelopmentCampaign ManagementCampaign StrategiesCampaignsDigital MarketingInfluencer MarketingMarketingMarketing OperationsMarketing StrategyProduct led growthSocial MediaSocial Media Marketing

About

Building a people-first consumer internet company

Experience

Swish

Co-Founder

May 2024 – Present · 1 yr 10 mos · Bangalore Urban, Karnataka, India · On-site

Zamp

Business Strategy and Partnerships

Aug 2023 – Jan 2024 · 5 mos · Gurugram, Haryana, India

Pillow - defi for everyone

Partnerships & Product

Jan 2022 – Jul 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

Founding Team Member
Led Pillow's product launch in Nigeria and built org capabilities to position NG as Pillow's largest market.
Cultivated and managed relationships with HNIs, resulting in a substantial increase of $2M in AUM.
Led vital product partnerships, securing a 3-month pilot, and achieving a 25% reduction in operational costs compared to the market.
Developed and implemented a comprehensive ULM process, resulting in a remarkable 40% increase in the retention rate.
Effectively managed a $250,000+ budget across various performance channels, achieving a 50% reduction in CAC during campaign scaling.
Strategized and implemented multiple referral campaign experiments, resulting in a 25% increase in K-factor & the lowest CAC among all channels.
Transformed operational campaign into a feature, which led to higher referral invites and effectively increasing WOM.
Led on-ground campaign experiments in Nigeria and successfully organized a high-impact physical launch event, engaging over 500 early users.
Implemented effective offline billboard and bus branding campaigns, resulting in increased brand recall and higher CTR across performance campaigns.

PartnershipsProduct DevelopmentUser lifecycle managementProduct led growthMarketing StrategyGrowth Hacking

Moving

Generalist

Apr 2021 – Dec 2021 · 8 mos · Bangalore Urban, Karnataka, India

Led the launch campaign & scaled to 40k+ users in the span of two months.
Led a Paid-UA campaign in partnership with one of the biggest exchanges & experimented with multiple in-app referral programs.
Built the ULM strategy & achieved a 30% increase in the M0 retention rate.

Bob (businessonbot)

Growth Marketer Intern

Feb 2020 – Oct 2020 · 8 mos · Bengaluru, Karnataka, India

Started as an Intern when the user counts were appx.1200 grown that to 80k+ users.
Managed Paid User acquisition campaigns, optimised them with acquisition charge as low as Rs 1-2 Per User.
Handled Influencer campaigns for Brand Awareness as well as user acquisition.
Conceptualized and Experimented various strategies.
Handling Partnerships for cross-promotions with other partners for the services.

Slicepay

Operational Intern

Jan 2019 – Feb 2019 · 1 mo · Bengaluru, Karnataka, India

Handled region-wise operations of a product as growth and operational intern.
As well as the onboarding of new customers & build strategies to acquire new customers in that region with the help of my team leader.