Sep 2017 – Present · 8 yrs 6 mos · Singapore

• RaRa Delivery is Southeast Asia's only same-day last mile delivery service for eCommerce businesses.
• RaRa is making same-day deliveries at scale a reality at the most optimal cost by leveraging its asset light operational model and AI enabled real-time optimization technology.

Feb 2016 – Present · 10 yrs 1 mo · Asia

• An end to end digital transformation consultancy and platform building company.
• MNC Client - 12+ mainly in Luxury Retail, FMCG, Automotive, Consumer Tech, Health and Wellness Industry
• Four Core Capabilities :
• 1) Re-envisioning Customer Experience : Digital Marketing, Design Thinking, MarTech, Marketing Automation, Customer Journey etc
• 2) Evolving Business Models: One of the few companies in Asia who provided end to end solutions to build ecommerce, marketplaces, subscription models
• 3) Implementing Digital Technologies: IoT, VR applications and platforms
• 4) People Transformation

Jul 2013 – Jan 2015 · 1 yr 6 mos · Singapore

• 1) Comms Strategy and Planning
• Develop consumer comms strategies and tactics to gain customer and market insights and influence consumer marketing campaigns.
• Strategize on consumer engagement and relationship management with external stakeholders
• Influence value proposition development and messaging to key consumer audiences.
• Understanding of regional requirements to localize global activities and plan campaigns and events accordingly.
• Playing a consultant to stakeholders on Consumer PR strategies and ideas.
• 2) End to End Campaign Management
• Develop and execute effective regional PR and integrated campaigns in Asia Pacific with business and marketing stakeholders in the consumer space.
• Ensure strong alignment of comms campaigns with business priorities.
• Orchestrating campaigns with APAC country PR leads
• Leverage digital marketing across all campaigns.
• Analyze and report on campaign effectiveness.
• Develop best practices for integrated consumer campaigns.
• 3) Operations
• Managing multiple agencies
• Budget Management

Jan 2013 – Jun 2013 · 5 mos · Singapore

• 1)Process documentation and Improvement
• Analysed talent attraction, performed branding, publicity, interview and worked on hiring cycles.
• Documented processes to allow sustainable growth of the program.
• 2) Marketing and Branding
• Developed the Intern to MACH brand and MSFT as graduate employer of choice across SEA
• Identified social media platforms (specific to the student audience) and alternative methods to drive student awareness of the Intern to MACH program
• Reviewed and updated marketing literature, publicity materials, presentations etc
• Supported recruitment drive across South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines).
• 3) Recruitment
• Developed and supported back end recruitment systems to support regional graduate recruitment campaign
• Provided administrative support to ensure outstanding candidate experience
• Used MSFT administrative systems to handle volume recruitment

Jun 2012 – Dec 2013 · 1 yr 6 mos · Singapore

• Developed digital marketing and content strategy plan for Google women entrepreneurs who wanted to start their business online.