Tanushka Yadav

Founder

New Delhi, Delhi, India6 yrs 1 mo experience

Highly Stable

Key Highlights

Delivered 500% ROI through consumer insights-driven strategies.
Expanded businesses into 200 new markets.
Identified pain points for over 10 million customers.

Stackforce AI infers this person is a Market Research Expert with a focus on consumer behavior and strategic marketing.

Contact

Skills

Core Skills

Market ResearchStrategic PlanningMarketing StrategyData Analysis

Other Skills

CommunicationCreative EntrepreneurshipDigital MarketingEducational LeadershipEmail MarketingEntrepreneurshipEvent ManagementGraphic DesignLeadershipManagementMarketing ManagementMicrosoft ExcelMicrosoft PowerPointProblem SolvingProject Management

About

At What Customer Thinks, I help businesses decode the Indian customer’s mind — combining qualitative research, behavioral psychology, and real market immersion. Whether it’s a D2C brand struggling with low conversion or a tech company failing to reach the right high-paying decision makers, we identify root causes and craft clear, actionable strategies. 20+ brands later, we’ve helped clients expand to new markets, boost footfall by 200%, and unlock 500%+ ROI by fixing the right problem. I left CMO-level roles and high-paying offers because I saw how broken traditional research was. My mission? To give businesses clarity — not noise — about what their customer really wants.

Experience

What customer thinks consulting

Founder & CEO

Aug 2024 – Present · 1 yr 7 mos

What Customer Thinks, is a market research company specializing in understanding Indian consumer psychology. We help brands identify customer pain points and deliver actionable solutions based on in-depth qualitative research, behavioral economics, and market analysis.
Key highlights:
> Expanded businesses into 200 new markets.
> Identified pain points for 10M+ customers.
> Delivered 500% ROI through consumer insights-driven strategies.
We empower brands to make informed, customer-centric decisions that drive growth and success.

Strategic PlanningProblem SolvingData AnalysisMarketing StrategyMarket Research

Corporate

Corporate Experience

Apr 2021 – Jul 2024 · 3 yrs 3 mos

Worked with some of India’s leading tech companies, including a unicorn, directly with founders and core founding teams. Worked with venture-backed startups as CMO and Head of Marketing, building scalable systems and growth engines, particularly in the tech ecosystem.