Jan 2024 – Mar 2024 · 2 mos · Bengaluru, Karnataka, India

• Helped the team work on their product roadmap

Jan 2023 – Dec 2023 · 11 mos · Bengaluru, Karnataka, India · On-site

• Owned the CAC (Customer Acquisition Cost) and GM (Gross Margin) metrics. Part of the product team responsible for the Demand Funnel
• Achieved CAC reduction by problem-solving the drops in the customer acquisition funnel
• Owned the product roadmap for the following (from concept to launch – driving KPIs, GTM strategy and UIUX) :
• 1) Demo Student Dashboard (20k+ MAU across 20+ countries & 4 languages);
• 2) Payments Ecosystem;
• 3) Auxo (Real-Time Student-Teacher Matching System during demo classes)
• Led a cross-functional team of 4 to define product strategy, negotiate and drive adoption across key stakeholders

Nov 2021 – Dec 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Part of the Product Team at BrightChamps owning the Growth Funnel
• Improved Demo-Completion-Rate (Mid-Funnel) by optimising the student-teacher matching algorithm and error handling
• Improved Demo-Join-Rate (Mid-Funnel) by optimising the student dashboard engagement modules and personalising communications
• Developed an API ecosystem to integrate 3rd party software as per business requirements (Zoho suite, Payment Gateways, etc.)
• Improved the Visitor-to-Lead ratio by building a CMS tool to launch marketing landing pages
• within 5 minutes, eliminating tech dependency. Launched 120+ landing pages using the tool
• Achieved Revenue Growth and refund reduction by developing the entire product suite for One-to-Many courses

Jan 2021 – Oct 2021 · 9 mos · On-site

• Part of the Central Go-To-Market Team, Food-FMCG, Udaan. Owned Customer Growth and Loyalty projects.
• Oversaw end-to-end planning & and execution of the Navratri Festival Sale driving up sales and ROI
• Improved GMV per customer by designing a Customer Loyalty program; coordinated with internal and external stakeholders to define the plan; conducted customer research to define the value proposition
• Improved productivity per sales agent by developing a shop allocation and visit logic (beat planning)

Apr 2019 – Dec 2020 · 1 yr 8 mos · On-site

• Owned Demand for Food-FMCG vertical, Udaan (Hyderabad)
• Led Hyderabad with 120 people - 3rd largest city for Udaan, Won the National Best Performer Award among 40 cities
• Responsible for the team's budget, productivity and motivation
• Increased revenue and margins by driving salience for new-launch-high-margin SKUs within two months
• Improved Cart Conversion Rate by identifying Low Views-High Purchase SKUs and driving their sales inorganically
• Employed Data Visualisation techniques for geographical insights - sales trends, field team route optimisation

Apr 2018 – May 2018 · 1 mo · Greater Hyderabad Area · On-site

• Part of the Map-Making Operations Team at Uber
• Established a framework for Productivity and Quality Target Setting in Map-Making operations
• Defined the Production function and maximised output using Regression and Sensitivity analysis
• Improved CSAT by 18% by designing an organisation restructure to improve communication flow
• Refined and documented the map-making policies on Confluence to reduce people dependency and systemise the Knowledge Transfer process