Sriram Sarad Samoju

Head of Design

Bengaluru, Karnataka, India6 yrs 4 mos experience
AI Enabled

Key Highlights

  • Led design for India's largest car rental marketplace.
  • Achieved high user satisfaction with multiple product launches.
  • Transformed UX in a technical cybersecurity domain.
Stackforce AI infers this person is a Product Designer with expertise in UX for Cybersecurity and Transportation industries.

Contact

Skills

Core Skills

User Experience DesignUx StrategyProduct DesignProduct ManagementProject Management

Other Skills

AI WorkflowsAdobe Creative SuiteAdobe IllustratorAdvertisingAnalytical SkillsBrand DevelopmentBusiness DevelopmentBusiness-to-Business (B2B)Case ManagementCommunicationCritical ThinkingCustomer ExperienceData AnalyticsData VisualizationDecision-Making

About

๐Ÿš€ ๐Ÿต ๐˜†๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐—ฆ๐—ฒ๐—ฎ๐—บ๐—น๐—ฒ๐˜€๐˜€ ๐—จ๐˜€๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€. Hey there! I'm Sarad, and I'm on a journey to design products that not only meet users' needs but also leave them delighted. My passion for creating seamless user experiences has guided me through a rewarding career in the world of design. ๐Ÿ’ก ๐— ๐—ฎ๐—ป๐˜๐—ฟ๐—ฎ: "Do it with passion or not at all." ๐ŸŒ Website: www.sarad.xyz ---- ๐Ÿ’ผ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜†: ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐—ฑ ๐Ÿญ๐Ÿฌ+ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ๐˜€, ๐—ฆ๐—ต๐—ฎ๐—ฝ๐—ฒ๐—ฑ ๐Ÿฏ & ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐Ÿฎ Currently, I'm leading the design efforts at Zoomcar, India's largest car rental marketplace. My role encompasses shaping the guest side of the platform, from the first interaction to the post-booking experience. I bring a unique blend of skills, including human-computer interaction, user interface design, and product strategy. My mission is to create delightful and intuitive user experiences that make a difference. ๐ŸŽ“ ๐—œ๐—œ๐—ง ๐—ฅ๐—ผ๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฒ ๐—ด๐—ฟ๐—ฎ๐—ฑ๐˜‚๐—ฎ๐˜๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐Ÿญ๐Ÿฌ+ ๐—ฃ๐—ข๐—ฅ๐˜€ ๐—ถ๐—ป ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป I hold a bachelor's degree from the prestigious Indian Institute of Technology, Roorkee. This exceptional education has provided me with a strong foundation for my work in design. ๐ŸŒ ๐—Ÿ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ I'm always open to exciting opportunities that involve addressing real-world challenges and making a positive impact. If you're passionate about crafting meaningful user experiences or solving complex design problems, I'd love to connect and explore potential collaborations. Thank you for visiting. Let's craft experience excellence together!

Experience

Airmdr, inc.

Lead Designer

May 2024 โ€“ Feb 2026 ยท 1 yr 9 mos ยท San Francisco Bay Area ยท Remote

  • ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—”๐—ถ๐—ฟ๐— ๐——๐—ฅ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ง๐—ผ๐—ฝ ๐Ÿฑ ๐—”๐—œ-๐—ก๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—–๐˜†๐—ฏ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ฐ๐˜‚๐—ฟ๐—ถ๐˜๐˜† ๐— ๐——๐—ฅ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ ๐—ถ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ.
  • ๐——๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—จ๐—ซ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ป๐—ฒ๐˜…๐˜-๐—ด๐—ฒ๐—ป ๐— ๐——๐—ฅ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ, ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐Ÿด-๐Ÿต/๐Ÿญ๐Ÿฌ ๐—ก๐—ฃ๐—ฆ
  • ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ผ ๐Ÿ’ฐ ๐—ฆ๐—ฒ๐—ฒ๐—ฑ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ผ๐—ณ $๐Ÿญ๐Ÿฑ.๐Ÿฑ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป.
  • Role: Building AirMDRโ€™s design function from the ground up, setting product UX standards in a highly technical cybersecurity domain.
  • Led end-to-end UX strategy and execution for core platform (playbooks, case management, integrations, AI workflows).
  • Redesigned Case Management and Playbook Builder for AI-native SOC workflows, improving analyst productivity by ~30โ€“35% and reducing SOC operational costs by over 30%.
  • Directly supported revenue growth and customer adoption, with 20+ detailed enterprise demos contributing to shorter the sales cycle by 2 weeks (~30%) and improved conversion by 20%
  • Partnered closely with product, engineering, and security SMEs to translate highly technical detection and investigation logic into intuitive, scalable UX patterns, accelerating feature adoption and reducing onboarding friction for new customers. Resulted in better sales figures.
UX StrategyUser Experience DesignAI WorkflowsCase ManagementPlaybook Builder

Zoomcar

Lead Product Designer

Feb 2021 โ€“ Jan 2024 ยท 2 yrs 11 mos ยท Bengaluru, Karnataka, India

  • ๐—ฆ๐—ต๐—ฎ๐—ฝ๐—ฒ๐—ฑ ๐Ÿ‡ฎ๐Ÿ‡ณ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ'๐˜€ ๐—Ÿ๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜€๐˜ ๐—ฆ๐—ฒ๐—น๐—ณ-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—–๐—ฎ๐—ฟ ๐—ฅ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ.
  • ๐—ง๐—ผ๐—ผ๐—ธ ๐—ถ๐˜ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐˜๐—ผ ๐Ÿ‡ฎ๐Ÿ‡ฉ๐—œ๐—ป๐—ฑ๐—ผ๐—ป๐—ฒ๐˜€๐—ถ๐—ฎ, ๐Ÿ‡ช๐Ÿ‡ฌ๐—˜๐—ด๐˜†๐—ฝ๐˜, ๐Ÿ‡ป๐Ÿ‡ณ๐—ฉ๐—ถ๐—ฒ๐˜๐—ป๐—ฎ๐—บ & ๐Ÿ‡ต๐Ÿ‡ญ๐—ฃ๐—ต๐—ถ๐—น๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ฒ๐˜€.
  • ๐— ๐—ถ๐—น๐—ฒ๐˜€๐˜๐—ผ๐—ป๐—ฒ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐Ÿ“ˆ๐—ก๐—”๐—ฆ๐——๐—”๐—ค ๐—น๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด.
  • Role: Leading design on Guest side of the Marketplace, Care taker of the design library system. The whole Zoomcar app (Guest).
  • Handled the shifting of Inventory model to a Marketplace.
  • Home > Search > Checkout > Payment > Post Booking Experience
  • Booking Modification V2 & V1
  • Driver Score: Measuring system for driving performance of users. Positive and Negative Reinforcements.
  • Post Booking Experience Revamp: (Tripbuddy as we call it) Very crucial and big revamp after 5 years. Everything about the user's trip can be found here. Challenges: Self-service for various aspects like self-check-in, uploading bills, profile information, extend the trip, customer support, documents, etc.
  • Led the RTL design requirements for the app's launch In Egypt
  • ๐Ÿ† Recognitions: Commandment Award in Augustโ€™21 for Cross Train Continuously
Design Library ManagementUser Experience DesignMarketplace DesignPost Booking ExperienceProduct Design

Newton school

Founding Product Designer + Manager

Jun 2019 โ€“ Jan 2021 ยท 1 yr 7 mos ยท Bengaluru, Karnataka, India

  • ๐—ฆ๐—ผ๐—น๐—ฒ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—  ๐—ฎ๐—ป๐—ฑ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ; ๐—Ÿ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—™๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป ๐Ÿฎ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ ๐—ฏ๐˜† ๐—ก๐—ฒ๐˜…๐˜‚๐˜€ ๐—ฉ๐—ฒ๐—ป๐˜๐˜‚๐—ฟ๐—ฒ๐˜€
  • Role: Sole Product Manager and Designer in the team, working directly with CXOs. Figuring out the market needs, UX and Product construct, Designing the UI of the product, Managing the product (features and analytics).
  • Started the product.
  • Defined the feature set for the MVP by doing ground research and launched the product for the first batch and maintained the NPS score above 8.5.
  • Refined the acquisition funnel and increased the conversion from 25% (first batch) to ~70% (second batch). At present, it is at ~80% (Fourth batch).
  • Defined tracking metrics for each feature and type of user. Written 100+ SQL queries for each and every metric, and created the whole dashboard using Metabase.
  • Designed and built the following features for budding developers:
  • 1. Playgrounds: Where developers can code
  • 2. Coding Assignments and Quizzes
  • 3. DSA Arena: For coding contests and Practice
  • 4. Mock Interview Portal
  • 5. Micro-Management Analytics portal
  • 6. Placement Portal
Product ManagementUser Experience DesignMarket ResearchSQL

Bolo

Product Designer + Manager

May 2019 โ€“ Sep 2019 ยท 4 mos ยท Bengaluru, Karnataka, India

  • Bolo is currently in stealth mode. We are building something very exciting for the future space in Ed-tech for the long run. My role includes managing the product, and UX also ensuring the processes are on track at this moment.
  • Bolo was an initiative to reduce the information gap of India. We created a mobile application on which people can ask questions and get a 1-minute video answers, we eventually rolled out a video calling feature to the public who have very specific queries and wanted personalised solutions from the experts in that domain.
  • From our analytics, we found that more than 80% of our genuine and efficient traffic is coming from career-related categories and we've started to solve their problems in a very cost-effective way, by launching Newton School.

Maxtron.io

Co-founder, Product Design and Operations

Feb 2016 โ€“ Mar 2018 ยท 2 yrs 1 mo ยท Gurugram, Haryana, India

  • Maxtron is a service-based startup which dealt with designing and developing Web and Mobile applications.โ€จ Designed & Shipped products (20+), e.g.:
  • โž” ๐——๐—ถ๐˜ƒ๐˜†๐—ฎ๐—ป๐—ด ๐—ฆ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ต๐—ถ - App for handicapped by Ministry of Social Justice, Govt. of India.
  • โž” ๐—›๐—ถ๐—ฟ๐—ฎ๐—ป๐˜†๐—ฎ๐—ด๐—ฎ๐—ฟ๐—ฏ๐—ต๐—ฎ - Initiative to control MMR by Madhya Pradesh Govt. using RPA.
  • โž” ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—น๐—ถ๐—ฏ๐—ฟ๐—ฎ๐—ฟ๐˜† (no librarian) for ITC.
  • โž” ๐—˜๐—ธ ๐—œ๐—ป๐—ฐ๐—ต - ERP for architects; a customer-centric app which acts as a communication tool too.
  • โž” ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—™๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜† - Mentorship app.
  • โž” ๐—”๐—œ๐—ข๐—ง๐—” - Home Automation product with IFTTT.
  • โž” ๐——๐˜‚๐—ฏ๐—ฎ๐—ถ ๐—ฆ๐—ฎ๐—ณ๐—ฎ๐—ฟ๐—ถ - Tour guide and Assistant app for visitors/ tourists of the Dubai Zoo.
  • The transition from just Product designing to a totally new role in handling projects too had been a key shift in my career. The art of driving projects included team building, timeline planning, client-facing, leads and team management, parallelly building the brand.
Product DesignProject ManagementTeam Building

Education

Indian Institute of Technology, Roorkee

Bachelorโ€™s Degree

IxDF - The Interaction Design Foundation

Interaction Design

Kendriya Vidyalaya

High School โ€” High School/Secondary Certificate Programs

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