Apr 2022 – Jan 2024 · 1 yr 9 mos · Las Vegas, Nevada, United States · On-site

• Industry: Competitive Gaming, AI Monetization | Reports To: VP Product
• Games: "Bingo," "Poker"
• ● Optimized matchmaking algorithms in "Poker & Bingo," leading to a 14% boost in ARPU and a 23% increase in VIP revenue via predictive AI & tier-based competition.
• ● Revamped the F2P economy & IAP monetization strategy for "Ludo" introducing real-time AI-driven leaderboards that increased engagement time by 40%.
• ● Directed $1B+ in annual transactions across all Skillz gaming titles, integrating multi-currency support, fraud prevention mechanisms, and optimized in-game payment flows.
• ● Aligned growth, data science, and engineering teams to execute Live Ops & time-limited events for "Bingo," leading to 30% more DAU engagement.
• ● Launched new gamification incentives, such as tiered rewards, dynamic XP multipliers, and loyalty perks, increasing user retention rates by 25%.
• #gaming #GCC #startup #b2c #content #commerce #UnitedStates #India

Dec 2020 – Apr 2022 · 1 yr 4 mos · San Francisco Bay Area

• ●Drove revenue scale from $250K to $3M+/month, contributing to $100M+ ARR
• across AI, media, and live commerce verticals.
• ●Managed $50M+ ad spend, achieving 31% ARPU uplift and 220% overall revenue
• growth.
• ●Delivered consistent profitability through AI-led personalization and retention
• optimization.
• Products: Glance AI, Commerce IQ, Glance LIVE (Xiaomi, Samsung).

Jan 2020 – Dec 2020 · 11 mos

• > Designing strategy & product for "Poker e-sports" in Indian sub-continent by iterating on various hypothesis ( Phygital (physical + digital) experiences )
• > Designed in game modes like "Jail" & VIP ; this has lead to increment in ARPU by 22%
• > Designed & delivered worlds first ever omnichannel game distribution channel in Indian subcontinent
• Strategic shift : Evolving company business model from a gaming industry to “gaming and entertainment” industry
• To note - Gaming and Entertainment industry is “Blue ocean” in Indian subcontinent
• #Personalisation #VIPservice #Loyalty #Gaming #Distribution #PathToPurchase #Affiliates #Marketing #esports #Poker

Jan 2019 – Jan 2020 · 1 yr

• Designed and rolled out affiliate gaming model . Positive impact on gross & net revenue
• Designed “TPG” select : First ever “in game” & “offline” loyalty programme which has increased the ARPU by 24 % YoY
• Scaled DAU by 45% YoY through ASO & viral mechanics
• Launched Quest 2.0 that has increased engagement by 34% YoY

Apr 2016 – Jan 2019 · 2 yrs 9 mos · San Francisco Bay Area

• 1. Consumer Product management - coupons.com app & web
• Business Challenge :- Capturing millenials and growing coupons.com presence for US market
• Business metrics :- customer acquisition MoM which makes unit economics sense & geo presence growth% MoM
• Product ( Closely involved on building this from scratch ) :- mobile version of coupons.com ; cash back to Pay pal account ; brand new UX for millenials ( region specific ) & brand pages #PrgressiveWebApps
• Product domain - Omnichannel marketing automation , AdTech , Web & Mobile analytics
• 2. Product management & P&L responsibility for data-driven retail tech analytics products ( Platform API ) , generating double-digit percentage growth year on year since taking ownership
• Whats the product all about :- Enabling offline retailers with tech products in "Shopper marketing" domain that enables them in end consumer retention
• Revenue stream :- Retailer business experience product
• First Go to customer :- Dollar General
• Theoretical aspects :- Consumer behaviour
• 3. Responsible for launching tech - Quotient's Brandcaster version 4.0 which now contributes 25 million $ top line revenue YoY ( programmatic media ad marketplace )
• Link :- https://brandcaster.coupons.com/home/
• Affiliate marketing , media marketplace for CPG brands viz Tide , Bounty etc etc
• 4. Evolving tech stack of www.coupons.com & m-web of coupons.com in order to get quality traffic
• 5. Improvising conversion ratio for top monetised stores in https://www.coupons.com/coupon-codes/
• Product features - Sort algorithm , Search functionality & "Does it work"
• Above features till now have contributed additional 1.3 million$ top line revenues . These projects were "growth hacks"
• #ConsumerProduct Management #GrowthHack #Design #P&L #Omnichannel marketing automation

Jun 2015 – Apr 2016 · 10 mos · Bengaluru Area, India

• Have been involved in lot of initiatives & have made sure that we reap out learnings or results.
• Domain :- eCommerce , Operations , Customer Experience/Retention , Payments & Warehouse Management
• Primary Core Competencies are :- Product Management ( Tech & New Products ) , Growth Hacker , Category Building ( Shared space ) & Strategic Implementor
• Building consumer product & tech product from scratch that are enabling my company to scale up its business and differentiate its offerings in the market.
• 1. Product Manager - New Product Development ( Project Bounce — https://www.furlenco.com/package-groups/bounce-brown-34?tab_id=309 )
• > Have consumed Lead user concept in order to come up with this Product.
• > Responsible for GTM strategy for this product.
• > Responsible for aligning this product Business & Revenue Model with our company Business model and Revenue Model .
• > Improved user conversion/user flow on the website
• > Hacked the product growth through alliances & social media tactics .
• > This product is adding a sizeable percentage of revenue to company's top line.
• 2. Product Manager (Tech ERP Product) — Inventory Management & Fulfilment platform at Furlenco
• Furlenco is a heavy asset company.
• > Have built the tech product from scratch ( Right from concept -> launch )
• > This project has helped Furlenco reduce its OpEx by sizeable percentage.
• > Have redesigned our entire company’s processes .
• > Redesigned & implement Supply chain strategy .
• > Enable the inventory management through technology.
• Agile Methodology , User Stories , Designing wireframes , Documenting PRDs , Stakeholder Management & Managing P&L of the Product
• 3. Product Manager :Customer Experience
• Have charted down end to end customer experience touch points.
• Have built tech product in order to improve the NPS by sizeable percentage.
• Have designed and implemented customer life cycle management. This part is helping us in understanding our customer usage pattern

May 2013 – Jun 2015 · 2 yrs 1 mo · Bengaluru Area, India

• Have crafted & delivered B2B value models and tech products for strategic accounts . This led to customer retention , new customer acquisition; resulted in increasing the size of the account.
• Agile Methodology , User Stories , Designing wireframes , Documenting PRDs , Stakeholder Management & Managing P&L of the Product
• > Crafted & delivered value models to existing B2B clients/new clients . Have build tech products around it.
• > This value model increased the customer retention by sizeable percentage and added strategic clients in company’s portfolio.
• > Crafted Market strategy for new offerings in new markets.
• > Increased the size of the account by sizeable percentage .
• > Identified partners in our business & was Involved during the process of alliances & mergers.
• B2B Marketing & Strategy , Value Model Analysis , Crafting Marketing Strategy , Vendor Management & Identifying the right stakeholders across any B2B sales channel

Jul 2012 – Apr 2013 · 9 mos · Bengaluru Area, India

• Have designed automation frameworks for the testing wing of an RSA product. I was part of EMC Hunter team that used to pitch RSA products to new customers

Jul 2011 – Jul 2012 · 1 yr · Bengaluru Area, India

• Have led a team of four members & was responsible for successful testing of a product.

Oct 2009 – Jul 2011 · 1 yr 9 mos · Bengaluru Area, India

• Was part of the Quality unit of Infosys and process audits/checks .

Aug 2008 – Aug 2009 · 1 yr · Chandigarh, India · On-site

• Used to host an OB show - Late Lateef with BongJabi Ghosh