Oct 2023 – Present · 2 yrs 5 mos · New Delhi, Delhi, India

• A real estate investor and renovator with a passion for transforming older properties into aspirational modern homes. What began as a hobby has evolved into a deeply fulfilling pursuit—driven by the belief that Indian households deserve living spaces that balance functionality, design, and aesthetics.
• As aspirations rise and global design influences shape modern lifestyles, I focus on reimagining properties by tearing down outdated layouts and rebuilding them with thoughtful interiors, sometimes even reworking exteriors, to meet the expectations of today’s families. Each project is guided by a simple principle: no compromises on quality or modern amenities.
• Our model is straightforward yet impactful—we invest in acquiring 2–3 properties at a time, register them in our name, and take on complete renovations at our own cost. From structural redesign to interior finishes, every element is crafted with an eye for detail and long-term value. Once completed, these homes are sold as ready-to-move modern living spaces that reflect sophistication, comfort, and lifestyle aspirations.
• For me, this isn’t just real estate—it’s about creating homes that inspire pride of ownership and elevate everyday living.

Apr 2020 – Present · 5 yrs 11 mos · New Delhi, Delhi, India · On-site

• I founded Conscent with the vision of transforming how media companies monetise digital audiences. What began as a micropayments solution—offering a universal wallet and login—quickly evolved into a full-stack subscription management platform with personalisation and automation at its core.
• Over time, Conscent became the technology backbone for some of the largest media houses, including India Today, Indian Express, Gulf News, Mathrubhumi, Autocar, Nation Media Group, ABP, Amar Ujala, Amar Chitra Katha, Dainik Jagran, The Print, Times Now, Punjab Kesari, and The Hindu. Our platform empowered publishers to unlock new revenue streams through subscription growth, user and content analytics, and digital advertising optimisation.
• As Founder & CEO, I raised and deployed ₹20 crore in seed capital to build Conscent into India’s first and arguably leading player in the media tech space. Beyond technology, we created a category-defining product that helped traditional and digital-first publishers alike embrace a sustainable, data-driven model for audience monetisation.
• Building Conscent was more than just scaling SaaS—it was about reshaping an industry long dependent on ads, and proving that intelligent, personalised technology could deliver both stronger revenues and deeper audience engagement.

Aug 2019 – Apr 2020 · 8 mos · New Delhi Area, India

• Responsible for coverage on startups, technology and digital transformation of legacy and new businesses for Network18’s Moneycontrol, CNBCTV18, among other platforms. It’s all about making sense of the future.

Jan 2019 – Aug 2019 · 7 mos

• Built ET’s unbiased editorially-neutral sponsored storytelling done through deep reporting. It was all about reinventing brand solutions through great narratives.

May 2017 – Jan 2019 · 1 yr 8 mos · New Delhi Area, India

• Leads corporate and policy coverage at FactorDaily, writes on the intersection of technology and life, society, culture and business.

Dec 2015 – May 2017 · 1 yr 5 mos · New Delhi Area, India

• Co-heads the business bureau for Hindustan Times; writes on business and economy at large.

Feb 2015 – Dec 2015 · 10 mos · New Delhi Area, India

• This was my first stint in a financial daily. Wrote extensively on the aviation and the e-commerce businesses in India. Closely watched and wrote on the New Aviation policy. Also, plugged in gap areas for the newspaper when it came to coverage of all corporate beats, ranging from auto to telecom, FMCG to retail.

Jan 2011 – Feb 2015 · 4 yrs 1 mo · New Delhi Area, India

• Joined as a Principal Correspondent, and rose to the ranks of an Associate Editor. Wrote corporate business feature stories across sectors, specialising in telecom, IT, auto and e-commerce.

May 2009 – Jan 2011 · 1 yr 8 mos · New Delhi Area, India

• Feature Writer (IT and Telecom)

Jul 2008 – May 2009 · 10 mos · Mumbai Area, India

• Feature stories on Telecom

Dec 2007 – Jun 2008 · 6 mos · Greater Delhi Area