Aug 2021 – Oct 2021 · 2 mos · Gurugram, Haryana, India

• Operation Advanced Analytics (Ops AA)

Sep 2019 – Aug 2021 · 1 yr 11 mos · Gurugram, Haryana, India

• Optimize Digital Marketing spend : Analyzing patterns of PPC traffic on Google Ads using hypothesis testing , and time-series forecasting of non-PPC traffic through SARIMAX for better placement of ads.
• Recommendation Engine - Identifying potential customers to push a Home Ownership (EHO) product using “Net Free Cash Flow” model, using clients’ data and BLS Survey data to calculate Ability & Willingness.
• Data Lakes Portal - Pooling of data from 63 different CMSs through a web portal and creating an interactive dashboard to analyze the patterns of DMP data.

May 2017 – Jul 2017 · 2 mos · Kolkata Area, India

• Analyzing the competitive dynamics of the top 21 Credit Card Issuers of the United States, to identify action-reaction chains using game theory.
• Creating a product portfolio for each issuer, through feature extraction of card characteristics and segmentation of target customers.
• Creating visualization in Tableau and writing a white paper on the death of innovation in credit card industry.

Jul 2017 – Sep 2019 · 2 yrs 2 mos · Gurgaon

• Staffing Recommendation Engine – Given a new project, find out the most important skillsets for staffing resources. Then, use constrained optimization to assign most suitable employees based on their availability and length of the project.
• Article Recommendation Engine – For recommending articles to a user given his reading history, User descriptive data, Article Descriptive Data and the reading pattern of the entire population.
• Product Recommendation Engine – For a leading FMCG retailer, recommend to the Tertiary Business Managers (TBMs) CGI products based on spatio-temporal trends, while maximizing sales and order fulfillment status. Deployed on a big-data platform
• Identifying appropriate store locations – For identifying appropriate locations to open a retail shop, so as to be able to efficiently fulfill online orders as well as in-store sales, while minimizing cost of delivery and backlogs of unfulfilled orders.

May 2016 – Jul 2016 · 2 mos · Gurgaon, India

• Designing a Social Influencer module, which assigns a Centrality and Superfan Score through topically sensitive tweet tree of users. Can be used to maximise marketing-content reach with minimum resources.
• Using twitter API to crawl through data and a modification of Google's Pagerank algorithm (i.e TwitterRank) to assign the scores.
• Visualization platform created using Tableau

Jan 2016 – Apr 2016 · 3 mos · Mumbai

• Creating real time Tableau model to predict Time to Market using data on marketing approval dates and the time the drug first secured the pricing.
• Creating Random Forest based regression modelling to relate price changes with economic indicators and policy events.

Oct 2015 – Oct 2015 · 0 mo · Mumbai Area, India

• Linked Stanford’s NER Toolkit (developed in Java) to R and used it to tag various documents for persons, locations and organizations.

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

• Designed an effective business strategy to promote the brand in the pubs- “Ali Baba Caves” and “Kaffeine” in Hauz Khas Village through collaboration with sales and distribution division, which boosted revenue by near 10%.

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

• Developed 150 online calculators on Electronics and Communication Engineering. Performed analysis by comparing various keywords on Google Trends to make the calculators Search Engine Optimisation (SEO) friendly.

May 2014 – Apr 2015 · 11 mos · Ghāziābād Area, India

• Created 50 Newsgraphs (articles written in timeline format) on various contemporary topics like current Affairs, Finance, Politics , Technology etc. Started a series of articles on the History of Indian states and India’s relations with other nations, which were widely appreciated by the readers.

May 2014 – Apr 2015 · 11 mos · IIT Kharagpur

• Involved in organizing workshops on Design-Thinking, Consulting and the annual flagship events of Communiqué, i.e. InternDrive, Placement Drive and CAT Qualifiers’ Workshop, aimed at improving soft-skills of the students of IIT Kharagpur.
• Efficiently managed a group of 16 members to carry out PR to the targeted audience and maintained a semester diary of events.

May 2014 – Apr 2015 · 11 mos · IIT Kharagpur

• Involved in brainstorming and evaluation of various ideas for artwork installations round the year.
• Actively contributed in the annual flagship events of the society, i.e. ArtBud, ArtBeat and Wall de Art.

Aug 2013 – Feb 2014 · 6 mos · IIT Kharagpur

• Promoted Kshitij in 3 colleges of Jamshedpur, by collaborating with the Core Team Members, which increased the attendance by near 100.
• Efficiently coordinated with 5 volunteers to register participants in the main arena and handled the crowd for Guest Lectures in Auditorium.

May 2013 – Apr 2015 · 1 yr 11 mos · Balarampur

• Coordinated between the Programming Officer and a team of 30 NSS volunteers for social service in the village of Balarampur.
• Supervised the data collection of nearly 75 families, which was forwarded to higher authorities as a part of the Swachch Bharat Abhiyaan.
• Involved in helping 25 families belonging to SC/ST get caste certificates.