Sep 2022 – Aug 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Worked on 0 to 1 business initiative by PhonePe ‘Pincode’ app launch, focusing on user journeys for ratings & reviews, item customisations, pre-ordering, and design operations.
• Designed products for 37 million merchants across 99% of postal codes in India at PhonePe
• Pitched and conceptualised services to enhance PhonePe Merchant's management of payment services and devices.
• Designed the organic discoverability, seamless registration, and 100% self-serve onboarding journey for merchants on the PhonePe Business Dashboard.
• Conducted research studies on service design, product usability, concept testing, and customer journeys for Olympus: Identity and Access Manager, delivering actionable insights to address user challenges.
• Developed solutions for PhonePe Agents to perform daily tasks efficiently, with a focus on accountability in inventory management across diverse demographics.
• Collaborated with product and business stakeholders to review and approve all designs before public release.

Sep 2021 – Aug 2022 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Contributed to product strategy and design for the Business Dashboard and Instawork's worker app.
• Developed integrated courses and training shifts for workers, enhancing skills, gaining partner trust, and increasing long-term employment opportunities and pay.
• Designed the system for businesses to hire quality professionals, leveraging robust data collection methods and assisting them to make informed decisions.
• Designed an incentive structure for businesses to attract high-quality professionals, offering competitive pay and benefits compared to other platforms.

Jun 2021 – Sep 2021 · 3 mos · Remote

Feb 2021 – May 2021 · 3 mos · Remote

• Responsible for the Product Design of the Mobile Application - including Interface design and Product Illustrations for the Onboarding flow and the Product Detail Page while always considering the B2C aspect and the user of the product in mind.
• The process included UX research- conducting user interviews & surveys, competitor analysis, information architecture & come up with potential workflows where Furlenco currently displays a lot of information leading to cognitive overload for the user. The objective was to identify the complexity of achieving this goal - this includes encouraging the user towards taking steps to achieve the goal, empower the user with information required to traverse through the funnel effortlessly. And finally, design a solution to improve conversion rate and reduce/eliminate the need for users to reach out to people teams for support.

Nov 2020 – Jan 2021 · 2 mos · Remote

• During the period of the internship, under the mentorship of the CPO, worked on Product Design including Interface design and Product Illustrations for the mobile application Dineout, their B2C product. Working on the app overhaul of the product, the team was continuously in sync with the Content team, IT team and the Business Development team.
• This included working on the user experience of the product as a whole of Dineout which is a product of Time Internet. The design process included designing the information architecture & wireframes for the app after analyzing user behaviour in identifying pain points to ideate and propose a solution to the gaps identified, and validation and iteration on user flows and interfaces through usability testing and internal reviews through a data-driven process.

Nov 2020 – Dec 2020 · 1 mo · Remote

• Responsible to work on projects which embraced an amalgamation of Information Design including Interface design and Experience Design on the B2B aspect. Worked on the Information Design of the Business Deck of 2021 and also worked on Information design for their client InterMiles. The design process included deriving data from secondary research and User Interviews to cover users’ perspectives on usability and user experience and make recommendations and iterate accordingly.
• This involved the user research of various teams of Schbang and understanding their needs and requirements along with other contextual requirements of clients. Various concepts and principles needed to be adhered to and with a balanced information architecture, contextual visual support and information design, the experience of a business can be very impactful in the B2B part of a business. On the B2C aspect, it involved the User Research of the target customers and the business requirements of the clients while also understanding their needs and requirements along with other contextual requirements.

Jun 2020 – Jun 2020 · 0 mo · Remote

• The opportunities given to one embraced a mix of subjects including design and illustration for which one was required to work on general brand guidelines, social media content creation and strategy and worked hand in hand with the marketing team to create visually appealing ad campaigns for the brand. One also worked on the user experience of the website of Dr Booch and interface design for the same.

May 2020 – Jun 2020 · 1 mo · Mumbai, Maharashtra, India · Remote

• The opportunities given to me embraced a mix of subjects including design and illustration and on the user experience of their website Rarefind.in which is a subsidiary of Tailor India and interface design for the same.
• To understand what would be an apt approach to design their user experience I did Competitor Analysis of similar platforms, did a trend analysis of the current design trends and worked on User Research Insights which included some design research methods like User Journey, Heuristic Product Evaluation, User Surveys to name a few to have a better and deeper understanding of the website and the service it provides and also to understand the user segment of the products that the brand sells to create a positive user journey which empathises with the user’s psychology and that aligns with their existing marketing strategy

Sep 2018 – Jul 2019 · 10 mos · Chandigarh, Chandigarh, India

• I was the Head of Canvas Committee and Team Leader. I headed a team of over 100 which handled the ambience of every event of RCCH.

Jun 2017 – Jun 2017 · 0 mo · Greater Delhi Area

• I interned under the mentorship of Ms Rupa Jha, Head of India Languages BBC World Service and Mr Mukesh Sharma, Editor of BBC Hindi and worked in Writing, Scripting, Graphics, Camera Handling and Video Editing.

May 2017 – Mar 2018 · 10 mos · Chandigarh, India

• I completed one full term with Grapevine for its brands as HR in the youth influencer program by Grapevine.
• As a representative for the brands in my institute, I undertook the below-mentioned
• responsibilities–
• 1. Social media amplification of brand properties
• 2. On ground representation of the brand
• 3. Liaising for permissions within their institutes
• 4. Actively promoting the brands within their respective universe
• I was an active part of the following Brand Campaigns initiated by Grapevine for its clients:
•  MARD - Gender Violence
•  Times of India - Fresh Face
•  MTV Splitsvilla
•  MTV Fameistan
•  MTV LinkedIn Get A Job

Apr 2017 – Jan 2018 · 9 mos · Chandigarh, Chandigarh, India

Jul 2016 – Aug 2016 · 1 mo · Address. Plot # 88, Industrial Area, Phase II, Chandigarh; Chandigarh, India.

• I worked in the video editing and graphics department of the channel. And even went on field duty with the senior anchor and photographer of the channel for a day.

Apr 2016 – Mar 2017 · 11 mos · Panjab University, Sector-14, Chandigarh

• I was mostly involved in the Photography and Videography of major events happening in and around the city which interest the students and involve the colleges affiliated to the University and Panjab University itself. I also wrote articles for the same and matters regarding students welfare. I have also anchored in a few interviews with Student Party Leaders and other individuals of importance and in events.