Shreya Ganeriwala

Product Designer

Bengaluru, Karnataka, India6 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in developing cohesive design systems.
Strong background in branding for fintech and hospitality.
Passionate about enhancing user experience through design.

Stackforce AI infers this person is a Product Designer specializing in Fintech and Hospitality branding with a strong focus on UI/UX.

Contact

Skills

Core Skills

Product DesignUi/uxBrand StrategyUser Experience Design (ued)Brand DesignVisual StorytellingGraphic DesignCreative Strategy

Other Skills

AcrylicAcrylic PaintingAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopAdobe XDArtArt DirectionArt ExhibitionsArt HistoryBrand IdentityBrandingBranding & IdentityBranding Strategies

About

Portfolio: www.shreyaganeriwala.com Email: hello@shreyaganeriwala.com I’m a product designer based in Bangalore, working across UI/UX and Design systems. I enjoy working with messy problem spaces and early-stage products. The kind where things aren’t fully defined yet, and clarity actually matters. I’ve worked on AI, Web3, fintech and consumer products, partnering closely with product and engineering to take ideas from vague problem statements to shipped interfaces. My strengths lie in visual clarity, structured thinking, and designing systems that scale instead of one-off screens. I care a lot about how things feel in motion, how decisions flow, and whether a product respects the user’s time.

Experience

Freelance

Design Consultant

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · Remote

Helping early stage startups find their unique place in the world.

Smallcase

2 roles

Designer II

Promoted

May 2023 – Apr 2025 · 1 yr 11 mos

Developed a cohesive design system for smallcase's brand, focusing on typography, iconography, and colours.
Collaborated with the Engineering team to ensure a seamless integration of the Design System across all product initiatives.

Design SystemTypographyIconographyCollaborationProduct DesignUI/UX

Designer I

May 2021 – May 2023 · 2 yrs

Developed creative branding strategies for smallcase, ensuring a seamless blend of product and marketing efforts.
Executed branding initiatives across various platforms including digital ads, app store optimization, SEO webpages, and marketing campaigns.
Collaborated with product and marketing teams to enhance smallcase's brand recall and drive engagement.
Contributed to the in-house creation of all branding and creative assets at smallcase.

Branding StrategiesDigital AdsSEOMarketing CampaignsBrand StrategyUser Experience Design (UED)

Freelance

Design Consultant

Aug 2019 – May 2021 · 1 yr 9 mos · Bengaluru Area, India

Collaborated with major hospitality brands like Azure Hospitality to develop branding strategies for retail chains such as Foxtrot, Sly Granny, Dhaba, and Mamagoto.
Designed visually appealing graphics to enhance brand identity and customer engagement for various hospitality establishments.
Implemented creative solutions to meet client requirements and ensure brand consistency across all platforms.

Branding StrategiesGraphic DesignCreative SolutionsBrand DesignVisual Storytelling

Art fervour

Designer

May 2018 – Jun 2018 · 1 mo · Kolkata Area, India

Collaborated with the Creative Head and Founder to develop the initial branding and strategy for Art Fervour.
Executed design projects to enhance the brand's visual identity and messaging.
Implemented innovative design solutions to drive brand recognition and engagement.

BrandingVisual IdentityDesign SolutionsBrand DesignVisual Storytelling

Vs studio

Designer

Dec 2017 – Jul 2019 · 1 yr 7 mos · Greater Kolkata Area · On-site

Enhanced social media presence for this award-winning photography company
Designed client deliverables such as photobooks and albums
Collaborated with team to create visually appealing graphics for marketing creatives

Social Media PresenceClient DeliverablesMarketing CreativesGraphic DesignCreative Strategy