Kritika Bengani

Co-Founder

Kolkata, West Bengal, India4 yrs 5 mos experience

Key Highlights

Co-Founder of a successful handmade scrunchie venture.
Strong background in digital marketing and social media strategies.
Proactive learner with a passion for marketing excellence.

Stackforce AI infers this person is a Digital Marketing professional with entrepreneurial experience in the Fashion industry.

Contact

Skills

Core Skills

EntrepreneurshipCreativityDigital Marketing

Other Skills

Blog MarketingBloggingBusinessCanvaCommunicationContent CreationCustomer ServiceDigital MediaEnglishEventsFacebook MarketingInstagramInstagram MarketingMarket ResearchMarketing

About

"Passion drives excellence, and every small step counts." With an unwavering enthusiasm for marketing and a commitment to personal and professional growth, I am pursuing a PGDM at IMI Kolkata. I hold a Bachelor's in Commerce (Marketing) from Jadavpur University, Kolkata (JD Birla Institute). As the Co-Founder of SummerCrush, a venture where we create handmade scrunchies, I have honed my entrepreneurial skills and creativity. My journey in digital marketing and social media has been shaped by internships at Booststar, ERUDITE, and Outlier Foods, where I developed a keen understanding of digital strategies and consumer behavior. I thrive in dynamic environments that foster learning and innovation. I am driven by curiosity and a positive attitude, always seeking to deepen my understanding rather than just skimming the surface. My proactive nature and enthusiasm enable me to tackle tasks effectively and learn new things every day.

Experience

Spencer's retail

Marketing Intern

Nov 2024 – Present · 1 yr 4 mos · Kolkata, West Bengal, India

Svp india kolkata chapter

Operation Intern

Jul 2024 – Nov 2024 · 4 mos · Kolkata, West Bengal, India

Booststar

Social Media Intern

Mar 2023 – May 2023 · 2 mos · India · Remote

1. Created and managed social media posts for the company's social media account.
2. Generated two engaging social media posts daily to drive user engagement and brand visibility.
3. Uploaded social media posts on available social media platforms, ensuring proper formatting and scheduling.
4. Authored and edited technical blog posts on a daily basis, covering topics provided by the team.
5. Utilized WordPress to write, edit, and publish blog content, enhancing the company's online presence.
6. Assisted in website development and maintenance, contributing to the overall growth of the business.
7. Collaborated with the team to design and create a short promotional video using provided images.
8. Managed and organized files and documents on Google Drive, ensuring easy access and file sharing.

Social MediaContent CreationWordPressDigital Marketing

Erudite

Marketing Intern

May 2022 – Jun 2022 · 1 mo · Kolkata, West Bengal, India · On-site

1. Conducted market research to identify target customers and their needs.
2. Developed and implemented social media campaigns to increase brand awareness and generate leads.
3. Collaborated with the content team to create engaging content for social media platforms.
4. Assisted in the coordination of virtual events and workshops.

Summercrush

Co-Founder

Oct 2021 – Aug 2024 · 2 yrs 10 mos · India

Handmade scrunchies that exude summer vibes, adding a touch of style and playfulness to your everyday look.

EntrepreneurshipCreativity

Outlier foods pvt ltd

Digital Marketing Intern

Mar 2021 – May 2021 · 2 mos · India · Remote

1. Created and executed social media campaigns to promote the brand Decadenz, resulting in a
15% increase in engagement.
2. Collaborated with influencers to increase brand awareness and drive sales.
3. Assisted in developing the marketing strategy for new product launches.
4. Monitored and reported on social media analytics to track campaign performance.

Social MediaMarketingDigital Marketing