Prithvi Guha

Product Manager

Noida, Uttar Pradesh, India6 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 35% increase in buyer inquiries.
Revamped remarketing process, boosting CTR by 2.5x.
Led product strategy for high-traffic buyer pages.

Stackforce AI infers this person is a Product Manager with expertise in E-commerce and data-driven product strategies.

Contact

Skills

Core Skills

Product StrategyProduct AnalyticsProduct Road Mapping

Other Skills

A/B TestingCustomer SurveysData AnalysisData-driven Decision MakingPerformance MonitoringProduct LaunchProduct OperationsProduct Requirement DefinitionUser Interface PrototypingUser Journey OptimizationUser ResearchWireframing

About

I am a results-driven Product Manager with over 5 years of experience spanning product management, analytics, and network engineering. My expertise lies in building scalable digital products, optimizing user experiences leading to optimal user conversion and driving data-backed decision-making. For the past 3 years at IndiaMART, I have been fully responsible for all buyer pages having(30 million + monthly screen-views) on the Android app, driving engagement.Through continuous A/B testing and user journey optimizations, I led a 35% increase in buyer inquiries and a 30% improvement in unique converted users. Additionally, I fully revamped the remarketing notification process, achieving a 2.5x increase in CTR, and doubled buyer detail completion rates in the RFQ journey, directly improving lead quality and seller retention. I started my career at Ericsson as a Network Engineer, gaining a strong technical foundation in telecommunications. Transitioning into product roles, I briefly worked as a Product Manager at ICICI Bank, where I contributed to digital banking solutions. At Better.com, I honed my analytical skills, working as an Analyst to derive insights that enhanced product strategies.

Experience

Indiamart intermesh limited

2 roles

Product Manager

Promoted

Jan 2024 – Present · 2 yrs 2 mos · Noida, Uttar Pradesh, India · On-site

Fully owned all buyer pages (having 30 million monthly screen-views) of the IndiaMART Android app.
Achieved a 35% increase in buyer inquiries and 30% improvement in unique converted users through continuous A/B testing and user journey optimization.
Built the remarketing notification process, and scaled the CTR to 2.5x since launch
Doubled the completion rate of buyer filled details in the Request For Quotation journey, enriching lead quality and directly driving higher revenue while reducing seller churn.

A/B TestingProduct StrategyProduct AnalyticsData-driven Decision Making

Assistant Product Manager

May 2022 – Jan 2024 · 1 yr 8 mos · Noida, Uttar Pradesh, India · On-site

Managed a product with 20 lakh plus monthly users. Improved monthly active users by 30% and buyer conversion by 15%
Used customer feedback, data analysis, competitor benchmarking and user research to develop and execute a comprehensive product strategy/ roadmap which aligns with organizational goals.
Translated user pain points into clear and actionable product requirements, user stories and acceptance criteria.
Managed the product lifecycle adhering to scrum principles, monitored and reported key product metrics and performance indicators especially after each new launch and identified areas of strategic improvement.
Worked closely with cross-functional teams (design,sales,marketing) to plan and launch product features which would improve over satisfaction and continuously evolve the product.

Product StrategyProduct Road MappingUser ResearchData Analysis