Jan 2014 – Present · 12 yrs 2 mos

• Engaging in brand development has been a testament to my dedication and commitment. Emphasizing the significance of meticulous research and development, I prioritize conceptualization over mere product creation. In my view, a robust concept embodies the essence of an exceptional product, and I ardently believe in this ethos.
• Fueled by a passion for research, I lay the groundwork for innovation, establishing a solid foundation for my ventures. Organic Smokes stands as the inaugural achievement, embodying my fervor for making a meaningful impact on the world through mea ame.
• From the inception of mea ame, I undertook a comprehensive journey, beginning with building the company from scratch. This encompassed every facet, including selecting the appropriate domain, defining the brand's essence, orchestrating the website's design for optimal User Interface and User Experience, steering product development, devising packaging, strategizing pricing, conducting rigorous product testing, formulating a robust business model, shaping the brand's representation, and crafting effective advertising strategies. Each step was meticulously orchestrated to fortify the brand and its offerings.