Apoorv Dixit — Frontend Engineer

Hi! I am Apoorv Dixit, an SEO specialist, Frontend Developer, and Senior Software Engineer with over 6 years of experience in the IT industry's B2B and B2C sectors, focusing on domains such as retail, finance, and consumer electronics. I have worked on over 20 projects and initiatives related to SEO, performance optimization, accessibility, and scalable web solutions using React.js and other modern UI JavaScript frameworks. I have a proven track record of increasing organic traffic, enhancing user experience, boosting customer engagement, improving crawler accessibility, reducing page load times, and enhancing web core vitals to drive business revenue growth. I have the following technical skills, which are useful for front-end web development: 1. Front-End Development Core skills: ReactJs, Next.js, JavaScript (ES6+), TypeScript, Redux Toolkit, React Router, HTML, CSS, Responsive Web Design, SEO, Web Performance Optimization, WCAG Accessibility 2. SEO & Organic Growth: Keyword ranking improvement, On-page SEO optimization, Meta tags and Header tags optimization. 3. Web Performance: Core Web Vitals, Server-side rendering SSR, Code Splitting, Memoization, Prefetch, Caching strategies, Image optimization, Lighthouse, Lazy loading 4. Styling Frameworks: Tailwind CSS, SASS / SCSS, Bootstrap 5. Backend Integration: RESTful API, JSON, AJAX, MySQL 6. Testing & Debugging: Jest, React Testing Library, Unit Testing, Integration Testing 7. AI & Vibe coding tools: Cursor, Github Copilot, Chatgpt, Claude 8. Tools & Version Control Platforms: Git, GitHub, NPM, Webpack, Parcel, Bitbucket, Jira, MS Office 9. Industry Knowledge: Agile Development, Scrum, UI/UX Design, Web Development, Front end Development, UI development, Team Leadership, Mentorship With my expertise, I can develop new UI functionalities using React.js and JavaScript. I enhance code reusability and improve SEO and website performance by identifying and resolving technical challenges. This leads to better indexing, higher search engine rankings, increased brand visibility, an improved user experience, greater engagement, higher user retention, and a reduced bounce rate—ultimately driving business growth. Please feel free to contact me at EMAIL - apoorvdixit96@gmail.com Related tags - Front end development, Web development, UI development, React development, JavaScript development, Front end developer, Web developer, UI developer, React developer, JavaScript developer, SEO specialist frontend developer

Stackforce AI infers this person is a Frontend Developer specializing in B2C web solutions and SEO optimization.

Location: Bengaluru, Karnataka, India

Experience: 6 yrs 4 mos

Skills

React.js
Search Engine Optimization (seo)
Javascript

Career Highlights

Proven track record of increasing organic traffic.
Expertise in enhancing user experience and engagement.
Strong background in scalable web solutions using React.js.

Work Experience

Victoria’s Secret & Co.

Front End Web Developer (3 yrs)

Toshiba Software (India) Pvt. Ltd.

Software Engineer (1 yr 5 mos)

Self Employed

Frontend Developer (1 yr 3 mos)

Capgemini

Senior Software Engineer (1 yr 11 mos)

Bharat Heavy Electricals Limited

Trainee (0 mo)

Vehicle factory Jabalpur (Ordinance Factory Board)

Trainee (0 mo)

Defence Research and Development Laboratory (DRDL) - DRDO

Trainee (0 mo)

Education

Bachelor of Technology - BTech at SRM IST Chennai

12th - CBSE at Kendriya Vidyalaya

10th - CBSE at Kendriya Vidyalaya

Apoorv Dixit

Frontend Engineer

Bengaluru, Karnataka, India6 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Proven track record of increasing organic traffic.
Expertise in enhancing user experience and engagement.
Strong background in scalable web solutions using React.js.

Stackforce AI infers this person is a Frontend Developer specializing in B2C web solutions and SEO optimization.

Contact

adixit@victoria.com LinkedIn

Skills

Core Skills

React.jsSearch Engine Optimization (seo)Javascript

Other Skills

AJAXAgile MethodologiesBitbucketCSS FlexboxCascading Style Sheets (CSS)ChatGPTCommunicationCore JavaDecision-MakingDirect Client InteractionECMAScriptES6Front-end DevelopmentGit BASHGitHub Copilot

About

Experience

Victoria’s secret & co.

Front End Web Developer

Mar 2023 – Present · 3 yrs · Bengaluru, Karnataka, India

1. Developed UI features for e-commerce platforms using React.js/JavaScript, enhancing code reusability, SEO, and site performance.
2. Boosted SEO metrics with on-page SEO optimizations: 122% growth in top 10 Google keywords, 92% YoY non-brand clicks, 56% revenue uplift, and 74% surge in website visits.
3. Optimized core web vitals via SSR, prefetch enhancements, and image optimizations, lazy loading thus improving rendering time by 78% (PDP) and 39% (PLP).
4. Engineered a scalable franchise redirection system, reducing country onboarding to 7 days and SEO traffic cannibalization by 40%.
5. Collaborated with cross-functional teams (product, design, backend) in Agile sprints for high-impact project delivery.
6. Spearheaded code reviews, unit testing, and technical design sessions; pitched "Smart Profiles" initiative.
7. Enhanced user retention and reduced bounce rates by improving LCP (9%) and FID (15%) on landing pages.
8. Streamlined global traffic distribution, enabling efficient market expansion and better search engine indexing.
9. Reduced unused JS/CSS and minimized re-renders, accelerating page load speeds and UX.
10. Achieved 21% rise in non-brand impressions and 58% CTR boost through SEO-driven meta/header tag optimizations.

React.jsSearch Engine Optimization (SEO)JavaScriptWebsite performance improvementPerformance MetricsGitHub Copilot+17

Toshiba software (india) pvt. ltd.

Software Engineer

Oct 2021 – Mar 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

#Worked as a frontend developer on the UI of printers in the Toshiba in the Consumer electronics domain, developed new functionalities, and upgraded a few existing functionalities in the UI of the printer. Ensured the technical feasibility of the UI/UX designs.
#Worked with different layers of the product, including API, browser, network, plugin, etc
#With the experience of working in a Product based company, I provided tailored solutions based on the technical requirements of the product.
#Started adding value to the deliverables within 15 days of joining the organization which was directly customer-facing.
#Responsible for leading and guiding 2 juniors to ensure quality deliverables from them on time.

React.jsJavaScriptRedux.jsCascading Style Sheets (CSS)REST APIsJSON+2

Self employed

Frontend Developer

Jun 2020 – Sep 2021 · 1 yr 3 mos

Capgemini

Senior Software Engineer

Jun 2018 – May 2020 · 1 yr 11 mos · Bangalore

# Front-end web developer in the Financial services domain. Provided service for the front-end development and database connectivity to a major bank and client of the company.
# Worked directly with clients to provide deliverables.
#Involved in daily scrum meetings to keep track of the ongoing project status and issues.
#Developed new user-facing features.
#Build reusable code and libraries for future use.
#Ensure the technical feasibility of UI/UX designs.
#Ensured that front-end designed is working correctly to pass on data and store it in the database.
#Extracted data from database and manually tested against the front end input.
#Other job roles - Data management, Database extraction, Real time data management, End to End project management till production, Reports formation, Close working with Client, Business, QA and Managers.

Responsive Web DesignCascading Style Sheets (CSS)JSONWebpackJavaScriptnpm+2

Bharat heavy electricals limited

Trainee

Jun 2017 – Jun 2017 · 0 mo · Bhopal Area, India

Manufacturing and Assembly of parts of Francis Turbine, Kaplan Turbine, Reaction and Impulse steam turbine were explained.
Learned the concept, working, assembly and functions of Runner, Needle Head, Runner and Bucket, Deflector, Turbine Shaft, Guide vanes, Butterfly valves, Fixed Blades, Rotating Blades.
Learned the concepts of MIG welding, TIG welding, Gas welding, Arc Welding.

Vehicle factory jabalpur (ordinance factory board)

Trainee

Jan 2017 – Jan 2017 · 0 mo · Jabalpur Area, India

Manufacturing and Assembly of parts of STALLION MARK – III, MINE PROTECTIVE VEHICLE (MPV) and TATA LPTA was explained.
Learned the concept, working and assembly of Main Gear Box, Auxillary Gear Box, Front and Rear Axle, Steering gear box, Clutch Assembly, Leaf Spring, Propeller Shaft, Engine Assembly.
Learned and observed the concept of Metal cutting, Milling, Grinding, Turning, Drilling, Machining, Heat treatment and Grinding.

Defence research and development laboratory (drdl) - drdo

Trainee

Jun 2016 – Jun 2016 · 0 mo · Hyderabad Area, India

Parts of the fixture of PJ-10 missile was to be designed and assembled using SOLIDWORKS software then analysis of the fixture and missile system was done in the software and compared with the result obtained in the actual testing for the missile centre of gravity.