Jan 2021 – Present · 5 yrs 2 mos · Mumbai · Remote

• https://www.instagram.com/legendsofindia.shop/
• Legends of India’s vision is to educate, inform, re-discover and commemorate famous Indian legends from history, art, culture, sports, science, and more. Celebrate their remarkable contribution to the world. Legends of India values good art. We bring to you, powerful, well designed, informative collectibles.
• This is a side project with Lokesh Karekar (https://locopopo.com/)

Sep 2020 – Oct 2022 · 2 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

• India's fastest-growing digital bank in partnership with Federal Bank
• Achieved 5,000 peak daily account acquisitions (2,100 average) through UX optimisation and transparent referral program
• Launched 6 business verticals from 0-1 (Mutual Funds, BNPL, Credit and Debit Cards, Fixed Deposits (Pots), Payment Rails & Bill payments, Personal finance manager)
• As founding designer, designed 300+ screens for comprehensive digital banking experience
• Created distinctive brand personality with marketing that competitors aspired to replicate
• Rebuilt design team from 2 to 12 high-performing members with clear business KPIs
• Established outcome-based design culture linking design work to revenue metrics

Jul 2018 – Sep 2020 · 2 yrs 2 mos · Mumbai

• India's #1 live entertainment platform
• Redesigned LIVE entertainment booking flow which saw 38% increase in conversion within 5 weeks
• Improved team productivity 400% in 9 months through process and product optimisation
• Improved operational efficiency from 80 to 33 member design team (even during peak festive seasons)
• Led COVID pivot strategy into content and live streaming, saving company operations and creating new business verticals
• Built ‘List My Show’ platform reducing listing time from 4 days to 1 hour for end clients
• Built innovative features and retention programs like Superstar, Movie Mode and multi language trailers
• Redesigned ratings & reviews flow increasing completion 300% (8% to 32%) and reducing time by 83%

May 2017 – Sep 2018 · 1 yr 4 mos · Mumbai

Dec 2016 – Present · 9 yrs 3 mos · Singapore · Remote

• The Gyaan Project (formerly Audiogyan) is a podcast exploring creative wisdom. Since 2016, it has chronicled ideas, philosophies, and stories of Indian luminaries—bridging the past with the present to inspire the future.
• Key stats
• 10M+ total listens across India's longest-running design podcast
• 315 episodes featuring Pritzker Prize winners and National Film Award recipients
• 4.7K YouTube subscribers with 300K views and 40% email engagement
• Rated 4.5 Star on Spotify and Apple Podcast. Ranked #2 Podcast in India on Design & Arts

Jan 2015 – May 2017 · 2 yrs 4 mos

• India's favourite travel platform know for it’s Design and experience
• Created India's first one-click booking (Expressway) driving 25% conversion increase
• Launched Weekend Getaways vertical capturing new TAM of 25,000 customers in 5 months
• Designed a new business line ‘Cleartrip Local’ for people when not travelling
• Led mobile transformation in 6 months, earning Apple 'Best of 2014' recognition
• Increased mobile traffic from 30% to 40%+ through strategic UX improvements
• Championed Hotel Search and book experience reaching 12K room night per day
• Maintained clean design language as competitive differentiation for 6 years

Dec 2010 – Dec 2014 · 4 yrs

Jun 2009 – Dec 2010 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

• As a highly motivated designer, I juggled between multiple roles. From understanding business requirements, crystallizing them into well-defined problem statements to delivering pixel-perfect interfaces.
• Built end-to-end digital experiences for Bluefrog, Reliance Securities, Times City, Titan, and Oblicore.

Jan 2006 – Feb 2009 · 3 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Led my first transition that pivoted Webchutney’s line of service from the agency model to building products - this is where I found my passion to solve problems.
• Honed my skills with emailers, banners, brand campaigns, microsites; graduating to design experiences for medium-sized websites like Titan Watches, Flykingfisher Airlines, NCPA theatre website, and many more.