May 2024 – Aug 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Building data products for Marketing Mix Models

Nov 2021 – Aug 2024 · 2 yrs 9 mos · New Delhi, Delhi, India · Hybrid

• Edvanza is an AI-powered career advancement platform that helps students and professionals stay ahead of the curve. Its advanced AI-powered features such as Career Map, Learning, Jobs and Social are expertly tailored and personalized to cater to each user’s interests, aspirations, and career goals.
• Successfully developed and launched Edvanza B2C app in India, UK & Nigeria with over 250k downloads.
• Developed and launched Edvanza Learning & Mentoring Platform, collaborating closely with UX designers, engineers, and stakeholders to ensure successful launches.
• Implemented Notifications & behavioral nudges framework leading to increased user engagement.
• Led the development of Edvanza Admin portal.
• Created a Gamification Framework for App to increase user engagement.
• Revamped Edvanza App Dashboard to be more intuitive for users to turn data into actionable insights

Nov 2018 – Nov 2021 · 3 yrs · Gurgaon, India

• Product Development - Credit and Fraud Risk Capabilities
• Responsible for designing and implementing complex derivation logics for important business elements, leading to improved fraud risk data model scores and strategies.
• Analyzed data to deduce useful insights, and formed strategies considering the business benefit vs cost of building/maintaining the attributes, thus driving profitable business solutions and efficiency enhancement.

Aug 2016 – Nov 2018 · 2 yrs 3 mos · Gurgaon, India

• Enterprise Digital Analytics - Data Governance and Management
• Led Data Governance Products – Metadata, DQM and DQIM, across Lines of Business to enable the highest quality of data to be used by data consumers of all levels.

Nov 2015 – Aug 2016 · 9 mos · Gurgaon, India

• Data Strategy and Insights - Data Governance and Management

Jul 2012 – Nov 2015 · 3 yrs 4 mos · Noida Area, India

• Was involved in analysis, implementation, and testing of the U.S. Defined benefit plans like 401(k) retirement plans. A defined-benefit plan is an employer-based program that pays benefits based on factors such as length of employment and salary history.
• Created business requirement documents (BRDs) by gathering client requirements via interviews and brainstorming sessions.
• Debugging and troubleshooting production and system issues and developing solution approaches
• Conducted workflow, process diagram and gap analyses to derive requirements for existing systems enhancements.
• Writing and developing complex SQL Queries for test data validation.
• Led a team of 4-5 contractors, coordinated with multiple teams - clients, testers, and developers to ensure timely delivery of projects.