Mar 2024 – Jul 2024 · 4 mos · Bengaluru, Karnataka, India

Jun 2023 – Feb 2024 · 8 mos · Bengaluru, Karnataka, India

Jan 2022 – Jun 2023 · 1 yr 5 mos

• Leading a team of 15+ working on user growth ( engagement & retention strategy) ; led conceptualization to execution of major 0-1 growth initiatives
• Awarded an accelerated promotion to Associate Director in 8 months
• CRM - Strategized and implemented major relevance personalization , content , timing and volume initiatives for PNs leading to a platform DAU growth of xx% and order growth of yy%
• CRM- Co-owned the inhouse development of an end to end user communications platform leading to a cost saving of xx Cr/ yr and efficiency increase of yy%
• Loyalty - Leading conceptualization , ideation and execution of an industry first loyalty program for Meesho (biggest 0-1 10X KRs) and achieving a NMV impact of xx% in v1 itself
• Loyalty - Drove alignment on several key decisions with leadership and on segmented execution ownership across several teams such as category, supply growth, analytics, branding and 6 product orgs; one of the biggest cross-org projects.
• Strategized & developed the roadmap for games & gamification at Meesho (0-1 initiative) & also ideated & implemented successful pilots around the same
• Managed Community, a social interaction engagement platform for users on Meesho- which has xx% DAU impact on the platform

May 2021 – Dec 2021 · 7 mos

Oct 2020 – May 2021 · 7 mos

• Swiggy Access
• Leading Swiggy Access Business in Bangalore with complete PnL ownership & making it the first EBITDA positive city for Access
• Awarded an early promotion to Senior Manager
• Delivered growth from xx to yy kitchens in West Access , leading the pitch for 150+ partners & movement of 60+ intercity/ intracity brands via Access
• Delivered growth for West Access Biz from xx to yy OPD ; aa GMV/ month to bb GMV/ month . Took Covid hit Bangalore Access Bix fron xx to yy OPD and turned it around to become the first EBITDA positive city
• Delivered all key business KRAs- end to end PnL ownership , m-o-m growth targets , partner movement & fill rate maximization , EBITDA targets , marketing and customer funnel optimization
• Strategized and developed alternate sources of revenue for a complex combination of real estate & e-commerce business
• Swiggy Brandworks -
• Led the complete PnL and growth for Swiggy Brandworks for West(Maharashtra, MP, Gujarat) and Bangalore. Achieved profitability in all the geographies .
• Strategized & executed to help set up the business from scratch with creation of xx brands across yy kitchens and contributing to zz OPD with aa% brand success rate ( basis a data backed brand creation model)

Apr 2019 – Sep 2020 · 1 yr 5 mos

May 2018 – Apr 2019 · 11 mos

• Responsible for end to end strategic planning & execution for enterprise business worth INR XXX Mn
• Generated revenue of INR yy Mn through innovative account & product penetration strategies in the BFSI Sector
• Formulated strategic alliances through CXO engagements in BFSI, Media , IT and service verticals

Jun 2017 – May 2018 · 11 mos

• Selected for the coveted Airtel Young Leaders Program to groom future leaders and CXOs in house
• International project: Selected to work out of Dubai to enhance the penetration of Airtel's Media and Broadcasting portfolio in the Middle East
• B2C Strategy Project : Driving more than 200% performance improvement for key metrics in OR stores across Rajasthan
• B2B Strategy Project :Developing a service based churn prediction model for B2B customers
• B2B Strategy Project : Proposing new business models and product portfolio to increase profitability of Global Voice Business
• Customer Experience Project : Process re-engineering and automation recommendation for bill. & coll. resulting in $XXXXXX saving
• Marketing strategy project :Formulated and implemented the marketing campaign plan for Next Generation Solutions at Global Business

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

• Built & Implemented Credit Risk Management Strategy for 300+ companies & 950Mn SGD portfolio
• Designed a financial bench-marking model for 10+ industries to assess future risks
• Extensive value chain analysis to identify key buyer-supplier linkages & track commodity risks
• Analyzed importer and exporter data , hedging scenario to identify foreign exchange risks
• Developed comprehensive tracking dashboard to dynamically change credit risk ratings for 300+ clients
• Achievements: (PPI Awarded)
• Awarded a performance rating of 1 : ‘Far Exceeds All Expectations’ for project implementation
• Appreciated by Executive Director and project used by DBS Risk Mgmt Group to track credit risk

Mar 2016 – Nov 2016 · 8 mos · New Delhi Area, India

Jan 2015 – Jun 2015 · 5 mos · Bengaluru Area, India

• Talent pool & cost advantage analysis for leading oil & gas company in 5 countries
• Analyzed location wise talent pool availability and average employee salary in 5 countries
• Recommended location to the oil and gas company to set up new R&D center
• Analysis and identification of top professors for research collaboration with Japanese MNC
• Formulated Zinnov Rating to select top 10 professors by research from a pool of 70+

Apr 2012 – Jun 2012 · 2 mos · Jalgaon Area, India

• Worked on designing a circuit to identify the faults in electricity meters