Tristan Chong, PhD — Associate Partner
Dr. Tristan Chong is a Professor and Area Head of Marketing at the SP Jain School of Global Management (Singapore Campus). His research interests are in the areas of digital marketing, marketing analytics and topological data analysis and applications. His work has been published in various high-tier journals including Tourism Management (ABDC=A*), International Journal of Operations and Production Management (ABDC=A), Journal of Business Research (ABDC=A), Journal of Marketing Management (ABDC=A), International Journal of Production Research (ABDC=A), Industrial Management & Data Systems (ABDC=A), Journal of Computer Information Systems (ABDC=A), Journal of Global Information Management (ABDC=A) and top management and information systems conferences such as PACIS and AOM. Tristan is a Visiting Scholar at the National University of Singapore; KU Leuven, Belgium; Deakin University, Australia; Heriot Watt University, UK; and South University of Science and Technology of China. He also serve as an Associate Editor to the Industrial Management & Data Systems (ABDC=A journal). Tristan was a TEDx speaker and he has successfully delivered many external guest lectures/invited talks/executive education to more than 1000 students from well reputable international companies (e.g. Caterpillar, IBM, Giant, China Railway Construction Corporation) and top-tiers international universities/business schools (e.g. National University of Singapore, Singapore Management University, Manchester University, UK, EDHEC Business School, France) on various IT and business topics. Tristan has worked on many marketing projects with various organizations in Australia, China, Dubai and Singapore.
Stackforce AI infers this person is a Marketing and Academic Research expert with a focus on digital marketing and analytics.
Location: Singapore, Singapore, Singapore
Experience: 18 yrs 9 mos
Skills
- Marketing
- Research Skills
- Academic Research
Career Highlights
- Published in high-tier academic journals
- Delivered lectures to over 1000 students
- Visiting scholar at multiple international universities
Work Experience
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Professor and Area Head of Marketing (3 yrs 5 mos)
Associate Professor and Area Head of Marketing (3 yrs)
Industrial Management & Data Systems (IMDS)
Associate Editor (5 yrs)
Industrial Management & Data Systems
Editorial Board (5 yrs 9 mos)
KU Leuven
Visiting Scholar (0 mo)
Heriot-Watt University Malaysia
Visiting Academic (3 mos)
Deakin University
Visiting Scholar (2 mos)
National University of Singapore
Visiting Scholar (2 yrs 2 mos)
International Business School Suzhou (IBSS) at XJTLU
Associate Professor of Marketing (3 yrs 11 mos)
Lecturer (5 yrs 6 mos)
Southern University of Science & Technology
Visiting Scholar (3 mos)
Research Institute of Big Data Analytics at XJTLU
Deputy Director (4 yrs 6 mos)
University of Liverpool
Honorary Recognised Teacher (16 yrs 1 mo)
University of the Greater Manchester
Teaching Asistant (2 yrs 7 mos)