Jul 2023 – Sep 2024 · 1 yr 2 mos · Thane, Maharashtra, India · On-site

• Head of Content & Copy Department
• Leading high-impact content strategies for elite clients, overseeing and elevating all projects executed by the junior content and copy teams.
• Expert in crafting persuasive ad copy across Meta and Google platforms for a diverse range of businesses, ensuring each ad resonates with its target audience. Responsible for meticulous planning and strategic content bucketing for each client’s social media presence, aligning with their unique goals, niche, and trending topics to enhance engagement and visibility.
• Collaborates closely with video editors, providing precise timestamps for Reels and YouTube videos to streamline editing processes. Imparts deep expertise in ideation, conceptualization, and visualization to graphic designers, upholding a cohesive visual aesthetic for all media assets before they reach the client.
• Proficient in professional communications, managing client emails and messages while maintaining impeccable standards by refining internal communication, correcting English errors, and ensuring a flawless client-facing experience.
• Takes a hands-on approach in talent acquisition, developing rigorous assessments for content and copywriter candidates and evaluating them for open roles.
• Client-focused and attentive, regularly conducting meetings to understand clients’ evolving needs and translating these insights into actionable briefs for the team. Oversees all aspects of Reel and YouTube shoots, including actor/model direction, delivering polished hook lines, and ensuring each shoot aligns with the client’s brand identity.
• Final authority on all things Content and Copy, bringing a high standard of excellence and dedication to every project.

Jun 2022 – Jul 2023 · 1 yr 1 mo · India · Hybrid

• Developing and optimizing month-on-month social media strategies tailored to each client’s audience and goals. Leveraging data analytics to craft targeted content buckets aligned with viewer demographics and preferences.
• Creating impactful copy and scripts while guiding the creative team in producing engaging visuals and reels that resonate with audiences.
• Ensuring final content quality through thorough reviews before client approvals and actively supporting employer branding initiatives. Participating in client meetings and pitches to provide strategic insights and reinforce brand narratives.
• Skilled at driving engagement, shaping content that connects, and consistently delivering on strategic social media goals.

Jan 2022 – Jun 2022 · 5 mos · Thane, Maharashtra, India · On-site

• Senior Graphic Production Artist
• Delivered 2500+ successful design orders for a leading U.S. client using Illustrator, InDesign, and Photoshop, gaining a firsthand understanding of the design process.
• This experience sharpened my ability to work collaboratively with creative teams and bridge communication between design and content for cohesive brand visuals.
• With a strong foundation in graphic design, I bring insight into both the creative and strategic sides of digital marketing.
• This background allows me to deliver clear, actionable briefs to designers, ensuring visuals align seamlessly with campaign goals while upholding brand aesthetics.
• Ready to apply this cross-functional expertise to maximize integrated content and marketing strategies.

Aug 2021 – Dec 2021 · 4 mos · Badlapur · On-site

• Textile Designer
• Designed over 500 unique Kaftan and Bou-Bou patterns for Dubai and African markets, with more than 10,000 meters of fabric printed for high-demand clients.
• This role provided an intensive perspective into digital design aesthetics, client brief analysis, and brand alignment, sharpening my eye for visual precision and adaptability to diverse cultural styles.
• Working closely with production and clients, I gained hands-on expertise in translating intricate briefs into visually compelling, market-ready designs.
• My experience in textile design has honed my proficiency in graphic design software and built a strong foundation for accuracy and consistency – skills that transition seamlessly into digital marketing and brand-centric content creation.

Aug 2017 – Jul 2021 · 3 yrs 11 mos · Kalyan, Maharashtra, India · On-site

• Generated 6M+ INR revenue during my tenure by developing impactful content strategies for motorcycle accessories and gear across digital and retail channels.
• Created product descriptions, campaign copy, and email marketing that resonated with diverse customer segments, from touring enthusiasts to casual riders.
• Led social media growth initiatives, boosting engagement with product highlights and brand stories.
• Designed seasonal, customer-centric campaigns, leveraging insights to align promotions with buying patterns.
• Established and refined the brand’s voice, reinforcing PitStop as a trusted name in quality riding gear.
• Regularly engaged in client communication, gathering feedback and addressing specific needs to ensure high satisfaction.

May 2014 – Jul 2017 · 3 yrs 2 mos · Kalyan, Maharashtra, India · On-site

• Drove 2M+ INR in revenue through targeted marketing for custom motorcycle modifications, with a focus on Royal Enfield builds.
• Created and managed content for OLX ads, email campaigns, and social media to attract leads and boost brand visibility.
• Established a distinctive brand voice, engaging motorcycle enthusiasts and fostering loyalty, and secured a feature on Motoroids.com, enhancing the brand’s credibility.
• Maintained strong client communication to guide customization projects to satisfaction.
• Collaborated closely with founders to align content with business goals, helping establish Psycho Custom Builds as a trusted name in custom motorcycle mods.