Jeff Grimes

CEO

San Francisco, California, United States18 yrs experience
Highly StableAI Enabled

Key Highlights

  • Grew Discover Feed Ads to $1B ARR at Google.
  • Co-founded Shades, raising $4M for Gen Z news.
  • Developed AI news authoring stack generating 500+ stories daily.
Stackforce AI infers this person is a Product Management expert in Media and Advertising sectors.

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Skills

Core Skills

Product ManagementEntrepreneurshipIos Development

Other Skills

AIAdvertisingBusiness DevelopmentLeadershipMobile ApplicationsProduct StrategyStrategyUser Experience

About

Head of Live Events product at Perplexity. Make Perplexity the go-to destination for anything that's happening now: finance, sports, news/trending. Previously: • Co-founder and CEO of Shades (news product built for Gen Z). Shades raised a total of $4M and scaled to a team of 7 before we shut down in early 2025 after not seeing strong enough PMF. • Pre-seed investor and Sequoia Capital Scout (24 investments since 2016). Two companies in my portfolio are at $80M+ ARR. • Group Product Manager at Google. Grew Discover Feed Ads business from scratch to $1B ARR. • Personal projects: iOS developer of four apps on App Store totaling 430k downloads. • Dual degrees from from UPenn's Jerome Fisher Program in Management & Technology (M&T): B.S. Computer Science from Engineering School, B.S. Economics/Management from Wharton.

Experience

Perplexity

Head of Live Events product

Mar 2025Present · 1 yr · San Francisco, California, United States · On-site

  • Perplexity Finance (perplexity.ai/finance) and finance data in search answers
  • Perplexity Sports (perplexity.ai/sports) and sports data in search answers
  • Upcoming new user experiences for major events
Product ManagementUser Experience

Shades

CEO & Co-Founder

Nov 2022Feb 2025 · 2 yrs 3 mos · San Francisco, California, United States · On-site

  • News for the next generation: Stay updated by seeing quick summaries of multiple POVs.
  • Led engineering, product, design; led fundraising; led GTM/launch.
  • Created Shadebot, an AI news authoring stack that generated 500+ synthesized stories daily; supported human-in-loop editing and publishing via web interface (9k+ total stories published by our content team using Shadebot as copilot).
  • 4.8 star rating on App Store (570 reviews); shipped 32 app updates in ~7 months.
  • 8.5 min/day in app; 28% 30D retention for users who completed signup.
  • Daily email newsletter had 70% open rate & 2.2M total opens.
  • Averaged 3.4M monthly TikTok views w/o ad spend; grew to 2.2M likes w/ ~25 student creators.
  • ~12k MAU across app + website + newsletter; ended operations when growth stalled.
EntrepreneurshipMobile ApplicationsUser ExperienceBusiness Development

Sequoia capital

Sequoia Capital Scout

Jun 2016Dec 2023 · 7 yrs 6 mos

  • Pre-seed investor through Sequoia's Scout Funds IV, V, VI, and VII. Also write personal checks.
  • As of Oct 2025: 21 investments totaling ~$570K deployed.
  • Pre-seed investor in Invisible Technologies (2019): $2B valuation after Sep 2025 fundraise.
  • Pre-seed investor in Branch (2019): High eight figures ARR as of May 2025.
  • Pre-seed investor in Akash (2017): $190M+ coin market cap as of Oct 2025.
  • Other investments include Finesse, Bizwise, Adni, and more.

Google

2 roles

Group Product Manager

Aug 2015Nov 2022 · 7 yrs 3 mos · Mountain View, CA · On-site

  • Discover monetization:
  • Leadership: Product leader and founding member of Discover monetization team; grew business to $1B+ ARR within 4 years; leader on cross-functional team as we scaled from 6 people to 150+.
  • Inventory: Launched new ad formats across image & video; tailored ad frequency to user behavior to minimize ad-induced DAU loss; launched ads in all Google-supported countries and languages.
  • Demand: Created new buying flow & campaign type in Google Ads; built automatic ads eval system from scratch; trained Sales teams with Global Product Leads; represented Discover at trade conferences to evangelize with agencies and brands.
  • Auction: Created new ad quality & landing page quality signals for lifestyle ads; trained, managed, and evaluated 100+ contractors on reinforcement learning team to train ML models.
  • Publishers: Onboarded 5k Discover publishers to new content rights program in <9 months; expanded Search Console reporting for Discover; led product for OEM & carrier distribution deals for Discover to be preinstalled on 99%+ of Android device shipments by 2024 in Google-supported countries globally.
  • Career trajectory:
  • 2017-2022: Discover ads; grew rev 0 --> $1B+ ARR (people manager; promoted to L6 & L7).
  • 2016: Event Search team; led scaling phase, 1000x increase in event coverage (promoted to L5).
  • 2015: Ads UI team; two Search Ads launches that grew ARR by $1B+ (promoted to L4).
  • Selected for 2020-2022 APM Steering Committee (coach new hires; exec decisions for program).
Product ManagementLeadershipBusiness Development

Associate Product Manager (APM) Intern

May 2014Aug 2014 · 3 mos · Mountain View, CA

  • Product Manager intern on Chrome Speed Team responsible for developer tools.
  • Co-authored a Chrome Security research study on improving SSL warning comprehension that was published at the 2015 Conference on Human Factors in Computing Systems (CHI).
  • Our study won a 2017 O'Reilly Defender Award in NYC in the "People's Champion" category.
Product ManagementiOS Development

Nailmatch

Co-Creator / iPhone App Developer

Jul 2013Jul 2014 · 1 yr

  • Shazam for nail polish. Provides nail polish matches for colors that users capture with camera.
  • Recruited backend engineer, coded iOS app, created design assets, launched product.
  • Generated revenue through Amazon affiliate links.
iOS Development

Facebook

iOS Development Intern, Facebook Messenger Team

May 2013Aug 2013 · 3 mos · Menlo Park, CA

  • Created three end-to-end data pipelines (client-side and backend) for DNS lookups, network requests, and cache fetches; pipelines were used to understand data usage and improve user experience by reducing wait times.
  • Rewrote message view infrastructure to accommodate alert banners (no network connection, push notifications disabled, etc.); feature was shipped to 100M+ users of Facebook Messenger for iOS.
  • Selected as Facebook Campus Rep for University of Pennsylvania for the 2013-2014 school year.
iOS Development

Uproar

Co-Creator / iPhone App Developer

Jun 2012Apr 2014 · 1 yr 10 mos · Philadelphia, PA

  • Location-based chat for public events and venues.
  • Side project developed with a friend (I built the app, and he built the backend) during college.
  • Achieved over 1,000 DAU on peak day of usage.
  • Sold app for $10,000 and 15% equity in successor company (Groupy) in April 2014.
iOS Development

Klout

iOS Development Intern, Mobile Team

Jun 2012Aug 2012 · 2 mos · San Francisco

  • 12-week internship through KPCB Engineering Fellows Program.
  • Ported Klout Mobile Perks from Android to iOS by designing architecture with PMs and backend engineers. Wrote the iOS code from scratch.
  • Mobile Perks on iOS shipped to all 100,000+ users of Klout for iPhone in October 2012.
  • Implemented iOS frontend for Klout Passbook.
iOS Development

Kpcb engineering fellows

KPCB Engineering Fellow

Jun 2012Aug 2012 · 2 mos

  • Program launched by Kleiner Perkins in 2012 to match the country's top 1% of college engineering talent to its software and internet portfolio companies for summer internships.
  • Selected as one of 30 Fellows for 2012 out of over 900 applicants from 100+ schools.
  • Fellowship included a three-month internship (mine was at Klout), a mentorship program, tech talks at companies around Silicon Valley (including Square and Twitter), and KPCB networking events.
iOS Development

Star stream

Co-Creator / iPhone Game Developer

Jun 2012Aug 2012 · 2 mos

  • Implemented menus, high score system, and In-App Purchasing for iPhone game developed with two other friends during Summer 2012.
  • Managed three rounds of beta testing with over 50 testers, marketing, and release to App Store.
  • Five-star rating on App Store.
  • Peaked at 1500+ daily downloads.
  • Game reached #156 on Most Downloaded Arcade Games list in US and #33 in Taiwan.

The revolution: interactive guide

Creator / iPad App Developer

Feb 2011Jun 2011 · 4 mos

  • Designed and developed from scratch an educational iPad app. The app features an interactive history textbook chapter about the American Revolution.
  • Currently has over 407,000 downloads and a 4.6-star rating on the App Store (as of August 2023).
  • Hundreds of elementary and middle schools around the country have added my app to their digital curricula for educating students on the American Revolution.
  • In March 2015, eSpark Learning added my app to its US History curriculum. eSpark is an educational content platform customized for schools with iPads integrated into their classrooms; tens of thousands of students use the platform yearly.

Foundation capital

Venture Capital Intern

Jun 2010Jul 2011 · 1 yr 1 mo

  • Independently designed and launched Young Entrepreneurs Program, an international initiative to find entrepreneurial graduate students to work part-time for Foundation analyzing local startups sourced on their campuses.
  • Created technical infrastructure for the Young Entrepreneurs Program on Facebook using PHP and FBML to create custom Facebook page with form submission to Foundation's servers.
  • Program launched successfully in 2010. Foundation Capital selected 10+ Young Entrepreneurs annually in subsequent years.
  • Frequently analyzed and researched e-commerce startups. See presentation below for an example.

All stars helping kids

IT Summer Intern

Jul 2008Aug 2010 · 2 yrs 1 mo · Redwood City, CA

  • Redesigned the All Stars Helping Kids website to reflect its strategic realignment.
  • Created webpages for the Jefferson Awards that allowed the public to vote on awards for philanthropic athletes who had been active in their communities.
  • Managed the A/V for an All Stars charity fundraiser event in San Francisco in 2008.
  • Wrote the "Game Plan for Life," which All Stars released as a set of guidelines for underserved youth.
  • Created an interactive presentation that our Executive Director used at a national philanthropy conference in Florida for the Knowledge is Power Program (KIPP).

Grimesphotos.com

Founder and CEO

Mar 2006Jun 2011 · 5 yrs 3 mos

  • Founded photography e-commerce business at age 12; ran it until I was 18 and then sold it.
  • Business consisted of taking action photographs of Little League baseball players and selling photos on a website that I coded and maintained myself.
  • Took 90,000 photos of 1,200 players.
  • Generated $11,000+ in total revenue over 6 years.
  • Managed 3 part-time employees.

Education

University of Pennsylvania

Dual degree through Jerome Fisher Program in Management & Technology (aka M&T)

Aug 2011May 2015

Crystal Springs Uplands School

Jan 2007Jan 2011

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