Tarun Kashyap .

Design Manager

Delhi, India12 yrs 4 mos experience
Highly Stable

Key Highlights

  • 11+ years of UX leadership experience
  • Spearheaded successful iOS app launch
  • Expert in user-centric design strategy
Stackforce AI infers this person is a UX leader in Fintech and EdTech with a focus on user experience design.

Contact

LinkedIn

Skills

Core Skills

Ux DesignDesign StrategyUi Design

Other Skills

Creative Problem SolvingDesign ThinkingExperience DesignFigma (Software)Interaction DesignProduct DesignResearchUX ManagementUser Experience (UX)User Experience Design (UED)User Interface DesignUser-centered DesignVisual Arts

About

I am UX Leader with 11+ years of experience, driving user-centric design strategy, team leadership, and large-scale product execution across FinTech and EdTech platforms. Prior to my current role, I led and scaled 10+ UI/UX and Graphic Designers at Adda247 and Study IQ, where I spearheaded key initiatives including the Study IQ iOS app launch, contributing to a 25% increase in user retention through improved usability, engagement, and experience design. Currently, I work as Associate Director – Product Design at SMC Global Securities, where I own and lead UX strategy across web and mobile platforms for the SMC Group, serving a diverse and high-volume customer base. I partner closely with Product, Engineering, Business, and Compliance teams to deliver intuitive, scalable, and regulation-compliant digital experiences in the FinTech and trading domain. My design practice is rooted in strong academic and professional foundations, including a Bachelor’s degree in Design (NIFT) and CUA (Certified Usability Analyst) certification from HFI. I specialize in UX strategy, user research, design thinking, UI design, design systems, accessibility, and usability validation, translating complex financial workflows into simple, effective, and engaging user experiences. As a senior design leader, I focus on mentoring designers, establishing design standards, building high-performing teams, and positioning UX as a strategic business driver impacting conversion, retention, and customer satisfaction. Core expertise: UX Design • UI/UX Leadership • Design Strategy • User Research • Design Thinking • Accessibility • Usability Testing • Design Systems • Team Management

Experience

Smc group

Associate Director of Product Design

Jul 2024 – Present · 1 yr 8 mos · New Delhi, Delhi, India · Hybrid

  • A) Key Responsibilities & Impact !
  • 1. Lead and mentor a team of 10+ UX designers across multiple product lines, driving design excellence, consistency, and professional growth
  • 2. Own the UX vision and strategy for the SMC Group, aligning design outcomes with business goals, customer needs, and regulatory requirements
  • 3. Spearhead UX for Stoxkart, ensuring intuitive, high-performance trading and investment experiences across web and mobile platforms
  • 4. Establish and scale design systems, UX standards, and governance frameworks across group companies
  • 5. Partner with Product Management, Engineering, Data, Compliance, and Marketing to influence product roadmaps and strategic decisions
  • 6. Drive user research, usability testing, and data-informed design decisions to improve engagement, conversion, and retention
  • 7. Translate complex financial and trading workflows into simple, accessible, and intuitive user experiences
  • 8. Review and elevate design quality through design critiques, UX audits, and cross-team collaboration
  • 9. Champion accessibility, inclusivity, and usability best practices, aligning products with global UX standards
  • 10. Act as a UX thought leader within the organization, influencing leadership on customer experience, innovation, and long-term design strategy
  • B) Leadership & Strategic Contributions
  • 1. Built and scaled a multi-product UX team supporting enterprise-scale fintech platforms
  • 2. Introduced structured design processes, review rituals, and documentation practices to improve speed and quality
  • 3. Played a key role in product modernization and UX transformation initiatives across legacy and new platforms
  • 4. Acted as the single point of accountability for UX quality across multiple business units
User Experience Design (UED)User-centered DesignUser Experience (UX)UX DesignDesign Strategy

Adda247

Head - UX Design (Adda247 & Study IQ)

Jan 2021 – Jun 2024 · 3 yrs 5 mos · Gurugram, Haryana, India

  • Currently Heading User Experience Design at Adda247 and recently acquired Study IQ, My current role includes Users Research, Design Validation, UI Design, Impact of UX design on company business, Building Design Culture within the organisation, Hiring & Team Management of 10+ highly skilled UI/UX Designers and Graphic designers, Future Feature Implementations within the products etc.
  • Also a Proud Owner of our New Study IQ IOS App, Was responsible for its UX Strategy and its Visual Design Strategy
User Experience Design (UED)User Interface DesignFigma (Software)Creative Problem SolvingProduct DesignDesign Thinking+2

Epaylater

Sr. UI/UX Designer

Jul 2019 – Dec 2020 · 1 yr 5 mos · Gurgaon, India

  • Gather and evaluate user requirements in collaboration with product managers and engineers
  • Illustrate design ideas using storyboards, process flows and sitemaps
  • Design graphic user interface elements, like menus, tabs and widgets
  • Build page navigation buttons and search fields
  • Develop UI mockups and prototypes that clearly illustrate how sites function and look like
  • Create original graphic designs (e.g. images, icons, sketches and tables)
  • Prepare and present rough drafts to internal teams and key stakeholders
  • Identify and troubleshoot UX problems (e.g. responsiveness)
  • Conduct layout adjustments based on user feedback
  • Adhere to style standards on fonts, colors and images
Figma (Software)

H&m

2 roles

Country Visual Designer ( UI/UX & Graphics)

Jun 2018 – May 2019 · 11 mos · New Delhi Area, India

  • Link Between H&M India and Sweden Head Office
  • Adaption / Manipulation of Global guidelines received from the Head office (Sweden)
  • Designing India Specific SEO Pages
  • User Research / Information Analysis
  • Provide Software solutions to the India country team in terms of
  • Dockets, Adaptation, Manuals etc,
  • Creating Graphics for India specific Campaigns and Promotions
  • Researching on the upcoming trends in User Interface
  • Liaison with Marketing, Public relation and Merchandising teams for any Local Campaigns
  • Providing/Creation of India specific Docket to the store VM teams
Figma (Software)

Visual Merchandising Manager II

Jan 2016 – Jun 2018 · 2 yrs 5 mos · New Delhi Area, India

  • Visual Merchandising Planning, Design, Adaptations, VM Standards, Seamless Window Implementation across all stores, Adherence to specified VM guidelines, Audit of all VM Material, Visiting Stores regularly to keep a check on VM Standards in stores, Training and Development planing for store VM's for better efficiency and implementation
Figma (Software)

Liganova . the brandretail company

Sr Retail Design Production Manager & Visual Designer

Aug 2014 – Dec 2015 · 1 yr 4 mos · New Delhi Area, India

  • Responsible for all Visual Designs / Graphics
  • Responsible for Design, Adaptations and VM Standards
  • Seamless Window Implementation across all stores
  • Adherence to specified Visual Design guidelines as per global
  • Audit of all VM Material in stores and maintaing an inventory
  • Visiting Stores regularly to keep a check on VM Standards in stores
  • Training and Development planing for store VM's for better efficiency and implementation
  • Post Documentation / feedback on the layouts and windows
Figma (Software)

Network18 media & investments limited

Visual Designer

Jan 2013 – Mar 2014 · 1 yr 2 mos · New Delhi Area, India

  • Graphic design,asthethics,set designing,web designing,visual asthetics,visual merchandising,retail designing
Figma (Software)

Education

National Institute of Fashion Technology Delhi

Bachelor of Design — Communication Design

Jan 2009 – Jan 2013

Human Factors International

Certified Usability Analyst (CUA™) — User Experience Design

Mar 2022 – Mar 2022

Growth School UX Workshop

User Experience Design

Jan 2020 – Jan 2020

Designerrs Lab

Certificate In UI/UX Design — UI/UX

Jan 2019 – Jan 2020

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