Mar 2020 – Sep 2020 · 6 mos · Bengaluru, Karnataka

• Product Design Leadership and People Management at Samsung Bangalore for multiple business areas, engaged in, end-to-end research-to-market innovation through consumer research, competitor analysis, consumer journey mapping, product road-mapping, and crafting and implementing next-generation product and service experiences.
• Built and led the UX Design team from initial 15 to 90+ Designers & Researchers, in 3 years, as one of the largest Design Centers outside Korea. My UX team is now a major influencer of design-driven product outcomes across global and local products, in partnership with engineering, product and other stakeholders.
• My team has been involved in Design-driven Innovation & Market Launch, as well as Incubation projects for:
• Samsung Core App Experience (Call, Messaging, Calendar, Alarm Clock, etc.)
• Samsung Android Platform Interactions (TouchWiz, Material, Fluid, OneUI - across Home, AppTray, Notifications, Keyboard, Microinteractions, etc.)
• AI Platform experiences for Samsung’s One UI Design System (e.g. Alt-Z Life, Alive SMS)
• New form factor UX (Samsung Fold, Flip, etc.)
• Smartphone OS/Platform complete Design System for emerging markets (Tizen Z-series)
• Samsung's Camera and Gallery experiences (Single Take Camera, Social Camera)
• Multi-Modal Interactions core Platform for Intelligent Devices ( (AR Glass, Robots, Speaker, etc.)
• AR/VR/XR Immersive Experiences (AR Glass, Gear VR, Smartphone, Hand-Controller, etc.)
• Voice Assistant Personality and VUI Design (Bixby)
• Connected Environments (Car Mode)
• Service experiences (Samsung Pay, My Galaxy)
• I led a super-talented diverse bunch of product design leaders, user researchers, interaction designers, visual designers, motion designers, multi-modal and voice UI designers, AR/VR/XR and 3D content designers, and story-tellers, designing and innovating product and service experiences for Now, Next and Beyond.

Mar 2016 – Feb 2020 · 3 yrs 11 mos · Bengaluru, Karnataka

May 2013 – Feb 2016 · 2 yrs 9 mos · Bengaluru, Karnataka

Apr 2011 – May 2013 · 2 yrs 1 mo

• Design Executive with P&L ownership of Global Strategic Design Consulting (leading India, US,
• Ukraine and Argentina Design teams) including design-led innovation-partner relationships with major
• clients across multiple industries – SONY, Cisco, AT&T, Carl Zeiss, Covidien, Yahoo, SAP, Oracle,
• Reuters, Citibank and multiple Bay Area start-ups.
• Co-founded and wrote the blueprint for GlobalLogic's Version 1.0 Venture program for high-tech startups
• and digital innovation in large enterprises.
• Highlights:
• 1. Led Strategic Product Design of a new Design System as an alternative to the Windows Desktop
• for SONY Vaio at SONY America, San Diego.
• 2. Led Insights and Strategic Product Innovation for a P2P Payments start-up for Citi Innovation,
• New York.
• 3. Led Research, Insights and Strategic Product Design for MediaBank to conceptualize and build
• a multi-channel (Offline – Outdoor, Print, TV, and Online - Digital) end-to-end Advertisement and
• Media Planning, Management and Analytics Platform, for MediaBank, Chicago, a Media startup
• backed by AC Neilsen.
• 4. Led Strategic Product Design with Insights and end-to-end Customer Journeys and detailed
• experience design for Mobile (Android and iOS) for Reuter's Financial Markets, Zurich.
• 5. Designed the complete end-to-end Customer Journey and Strategic Design Concepts for a new
• Innovative Enterprise Development Platform on-the-Cloud for SAP, Walldorf.
• 6. Led the end-to-end research to product design for one of the most complex Enterprise platform
• Design Systems for Cisco’s Service Delivery Platform as a multi-version, multi-year engagement
• for CISCO, San Jose and Bangalore. Also led strategic product innovation and design for
• Cisco’s Unified Communications platform.
• Started from scratch and built the Global Design Team to 30+ team across India, US, Ukraine and
• Argentina with multi-disciplinary expertise - User Research, Interaction Design, Industrial Design,
• Visual Design, Branding, and Tech Prototyping.

Oct 2008 – Mar 2011 · 2 yrs 5 mos

Jun 2006 – Sep 2008 · 2 yrs 3 mos

Feb 2006 – May 2006 · 3 mos · Pune Area, India

• Design and Product Management of Capsilon's Mortgage Underwriting Fin-tech product. Designed a new Design System/Language for the product.

Mar 2004 – Aug 2005 · 1 yr 5 mos · Mumbai Area, India

• Lead detailed User Research, Usability Reviews, and F2F as well as Remote Usability Testing projects in the US, across Medical, Finance, Insurance and Automotive domains.
• Lead Interaction Design team to design based on User Research and Usability Test insights.
• Learnt User Research, Usability Analysis, Usability Testing and the Business of Design from some of the best Mentors in the industry.

Aug 2003 – Feb 2004 · 6 mos · Mumbai Area, India

• Industrial/ Product Design for the Automotive industry - General Motors, Mahindra & Mahindra, etc.

Nov 2002 – Jul 2003 · 8 mos · Mumbai Area, India

• MIT Media Lab & Govt. of India Joint Venture for Asia.
• Research and Design of Touch/Gesture-based, Natural and Tangible Interfaces.
• Design Lead for a low-cost, natural and tangible interface alternative to the Lego Programming Kit for rural India.
• Also involved in Contextual Ethnographic Study of the Agricultural eco-system in India, end-to-end from farmers to the wholesale market/mandi, to finally the consumer.

Aug 2001 – Oct 2002 · 1 yr 2 mos · Hyderabad Area, India

• Enterprise User Experience & Usability of two of Cordys' new-age/beyond-ERP products.
• Owned the complete UX for the products, working closely with Product Management, Engineering and other stakeholders, to create a new Design System as well as detailed interaction flows, design guides and assets.

Jul 2000 – Dec 2000 · 5 mos · The Crossing Project

• Futuristic Design Research and Inter-Disciplinary Design of Multi-level Information and Experiential Access, bringing together cultural heritage, mythology and futuristic technology, using Touch, Gesture and Tangible Interfaces.
• Project involved engaging in multi-disciplinary design approach and capability in Ethnographic Research, Industrial Product Design, Human Computer Interaction, Experience Design and Exhibition Design.

Aug 1998 – Jul 1999 · 11 mos · New Delhi Area, India

• Design of learning content and software for new technologies like VRML (Virtual Reality Modeling Language).

Jul 1997 – Jun 1998 · 11 mos · New Delhi Area, India

• Engineering Design of hydraulic and pneumatic equipment.
• Re-designed a portable hydraulic power pack for Indian ergonomic considerations.