Punit Lodaya

Product Manager

Mumbai, Maharashtra, India18 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Jd Omni to become India's top e-commerce platform for SMEs.
Achieved 120% increase in bookings at Travelyaari.com.
Successfully launched Alibaba's operations in India.

Stackforce AI infers this person is a Product Management expert in the SaaS and E-commerce sectors.

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Skills

Core Skills

Product ManagementE-commerceUser ExperienceSales Operations

Other Skills

AnalyticsB2BBusiness DevelopmentCompetitive AnalysisCustomer InsightData AnalysisData ManagementData ModelingDigital MarketingGoogle AnalyticsLead GenerationMarket ResearchMarketingMobile DevicesOnline Marketing

About

Serial Intrapreneur in Internet Industry - Headed Chip.in (Tech Portal - Currently Merged with News 18 Tech) and Overdrive.in (Automobile) - Subutra.com (A Novel Concept of B2B Marketplace Combining Best of Alibaba (Discovery) + Linkedin (Social Connections) - Now Defunct) - Travelyaari.com (Relaunched Bus Booking Web Portal and Mobile Site to Compete with Redbus. Was highly appreciated for Design / UX Standards and was called the Cleartrip of Bus Booking. It hit Rs. 100 crore booking run rate of annual bus booking value) - Jdomni.com - Simply the Best Website Builder and Ecommerce Platform in India - We drove the competition to the ground - Either they have scaled down to maintenance mode or got sold off to larger organisation. With over 50k paying customers (Our closest Indian competitor providing ecommerce platform was 1/6th the size), we are currently the leaders in providing e-commerce solution to SMEs. Launch Video to Investors https://youtu.be/jrQ3ynftOQY?t=1674 Also was a part of launch team of Alibaba Sales & Service Operations in partnership with Infomedia 18 from 2008 to 2010 - Initiated Digital Marketing (25% Revenue Contribution), Lead Management, Sales MIS and Service Operations. Specialties: Team Building, Product Management, Researching Market Insights, Prioritization, GTM Planning, Market Feedback, Product Benchmarking, etc.

Experience

Just dial limited

AVP - Product Management

Jan 2014 – Present · 12 yrs 2 mos · Mumbai, India · On-site

Started out a New Product Line for Justdial called Jd Omni (https://jdomni.com) with a Vision to Help Indian SME to Go Online!
Jd Omni is currently the Best Website Builder and Ecommerce Platform in India. With over 50k paying customers (Our closest Indian competitor providing ecommerce platform was 1/6th the size), we are currently the leaders in providing e-commerce solution to SMEs.
With Retail Pack Addon in Jd Omni - Get Access to the Most Intuitive Retail ERP System Available on both Web and Mobile Platforms. This includes support for Offline Sales Billing, Barcode Scanning, Receipt Printing, Barcode Label Printing, Purchase and Supplier Management and Robust Inventory Management Systems.
Keeping Ears to the Ground in Order to Identify Opportunities and Iterate through Various Ideas to Win the Market
Hiring and Managing Team Members in Product, QA, Marketing, Design, Content, Sales and Customer Support.
Defining and Evolving Delivery Processes for the development and operations teams (Mixture of JIT, Agile and Waterfall Models as per need basis).
Striving towards making a scale-able business line by focusing on process automation, cost reduction and improving unit economics.
Initiated a couple of Activities such as Fun Friday, FRED Points, R&R, etc to Reinforce Team Work and Collaboration.
Enjoying the Challenge (Firefighting) Everyday
Gained Valuable Lessons on Building Profitable Business - It's a Slow and Steady Race instead of Burn and Crash.

Product ManagementE-commerceTeam ManagementProcess Automation

Travelyaari.com (mantis technologies pvt. ltd.)

AGM - Product Management

Aug 2012 – Nov 2013 · 1 yr 3 mos · Mumbai, India

My role comprised of new feature launch and improvements within Travelyaari.com on basis of data analysis and customer feedback.
Instrumental in increasing booking count by 120% on year-to-year basis. 40% increase of the conversion count was attributed to traffic increase due to optimizations in SEO/SEM. The remaining 80% conversion was attributed to website improvement.
Some of the broad activities/achievements for improving conversion count
Implementation of Traffic Waterfall and Unit Economics Benchmarking for the purpose of calculating impacts, ROI and product stability. This in turn helped us build a roadmap for product rollout and P&L calculations.
Revamping the UX flow of the website and mobile in a phased manner, giving priority to downstream optimizations. Improved Checkout pass-through rate to 65% and PG success rate to 80%. Reduced bounce on the homepage by over 20%.
Aided in reducing Google Adwords CPA by over 50% within the first 6 months of joining. This included optimization within the Google Adword account for better Ad Score Quality and CTR. Revamped landing pages to improve the pass through rate.
Improved SEO conversion rate by 40% by revamping the UX of the SEO landing pages, introduction new page types and implemented dynamically generated on-page content.
Captured around 1000+ Events around India for Identifying Bus Travel Pattern. On basis of the events captured, the inventory required for bus travel is accumulated. This helps us optimize our offering to our consumers within limited resources.
Introduction of a planned sprint development along implementation of Jira as bug tracking and project management software. This has helped in improving delivery rate of the software team and overcoming a lot of technical hurdles.

Data AnalysisSEOSEMUser ExperienceProduct Management

Infomedia 18 (network 18 group)

Senior Manager - Product

Mar 2007 – Jan 2012 · 4 yrs 10 mos · Mumbai, India · On-site

I went through 3 different phases of career within Infomedia 18.
In the first phase (Mar '07 to May '08), I was appointed as the Multimedia Head for Chip Magazine to head their Website (Chip.in) and Production of Monthly DVDs. I was soon pulled over to anchor the online initiatives for other print properties such as Overdrive (Overdrive.in), T3, etc.
Created 3 years business plans including P&L forecast, content planning & workflow, revenue estimation using CPM and CPC advertising models, requirement documentations, technology selection & resource estimation.
In the second phase (Jun '08 to Oct '10), I was pulled up to work as a core team member for the newly created division which was in partnership with Alibaba.com for India Operations. This division was able to break even within 8 months of launch and was highly profitable even during recession period of 2008-09.
Was instrumental for implementing a very successful Email based Lead Generation process which helped to generate over 20% of revenues on an on-going basis.
Handled sales support operations in terms of database acquisition, tracking lead conversions and distributions.
Increased renewal rate from an avg. of 35% to 65% by Implementing an analytics and behaviour based customer service life-cycle program.
Devised a sales and support CRM system to give an ability to scale up the teams with minimalistic management overheads.
In the third phase (Nov '10 to Jan '12), I was appointed as the Product Head for an innovative B2B Marketplace in which I had to define the product requirements, procure data and recruit a team from grounds up.
Worked on an unique business model which combines a B2B Marketplace with social networking abilities.
Recruited and managed a team size of 35 people which included UX / UI Designers, Product Managers and Data Sourcing Team.