May 2021 – Nov 2021 · 6 mos · On-site

• I contributed to enhancing the digital learning experience through impactful UX and UI design solutions. My key responsibilities included:
• Homepage Design (Web): Revamped the website homepage with a modern, user-focused layout to improve navigation, engagement, and overall user experience.
• Teacher Dashboard: Designed a robust dashboard interface enabling teachers to create customized question papers and schedule online exams, streamlining the online assessment process.

Jul 2020 – May 2021 · 10 mos

• Worked as part of the noon Food team, leading UI design efforts for web and mobile platforms. Created intuitive and visually engaging user interfaces to enhance the food ordering experience. Collaborated with cross-functional teams including product, marketing, and development to deliver seamless user journeys. Additionally, designed creatives for performance-driven digital marketing campaigns across platforms like Instagram, Facebook, Snapchat, and Google Ads to support user acquisition and engagement initiatives in the MENA region.

Mar 2018 – Jul 2020 · 2 yrs 4 mos

• I was responsible for creating compelling and conversion-driven designs that supported the company’s digital marketing and sales initiatives across the MENA region. My contributions included:
• Digital Marketing Campaigns: Designed engaging creatives for multiple platforms including Instagram, Facebook, Snapchat, TikTok, and Google Ads, ensuring brand consistency and high visual impact.
• Sales & Promotional Pages: Conceptualized and designed campaign-specific landing pages for major events such as Ramadan and Yellow Friday Sale, focused on boosting user engagement and driving conversions.
• Collaborated closely with marketing, content, and development teams to deliver timely and effective visual assets aligned with campaign goals and user behavior.

Oct 2016 – Mar 2018 · 1 yr 5 mos · Gurgaon, India

• Led the homepage UI design for the e-commerce platform, focusing on user experience, visual hierarchy, and responsiveness across devices.
• Designed and executed high-impact marketing creatives for major campaigns, including Ramadan and Black Friday sales, resulting in increased user engagement and conversions.
• Collaborated with cross-functional teams including marketing, product, and development to ensure consistency in brand messaging and design implementation.
• Delivered pixel-perfect visuals, adhering to design systems and optimizing for both web and mobile interfaces.
• Created landing pages, promotional banners, and other digital assets tailored for seasonal and flash sale campaigns.

Apr 2016 – Oct 2016 · 6 mos

Sep 2013 – Mar 2016 · 2 yrs 6 mos

• Designed promotional banners for website, mobile, and social media (including Facebook promotions).
• Developed seasonal campaign themes for events like Diwali, Holi, and other festive occasions.
• Created responsive layouts and performed front-end coding using HTML, CSS, jQuery, and JavaScript within Dreamweaver.
• Designed marketing newsletters to support email campaigns.
• Produced Google Display Network (GDN) banners and rich media creatives.
• Designed WAP and app banners optimized for mobile platforms.
• Developed brand landing page layouts aligned with campaign goals and user engagement strategies.

Dec 2012 – Sep 2013 · 9 mos · New Delhi Area, India

• Created web banners, collages, Facebook promotion creatives, and homepage sliders.
• Designed HTML emailers to support marketing campaigns.
• Handled product image editing, cutouts, and retouching for online use.
• Developed creatives for Google banner promotions to support traffic and conversion campaigns.
• Contributed to the overall visual design and brand consistency across digital platforms.

Jun 2012 – Nov 2012 · 5 mos · New Delhi Area, India

• Designing widget solutions for major brands like Airtel, Samsung, Yamaha, Jaypee..etc
• E-Mails Design, web template.
• Digital Flash Banner Ads for Domino’s, Tata Manza, NIIT, etc