Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India · On-site

• Designed and built a high-throughput, personalised cross-sell gateway from scratch, handling 1,400 QPS at sub-50ms latency. This system boosted user engagement by 3X and made referrals the #1 user acquisition channel.
• Architected a high-performance template service enabling zero-deployment content changes for app widgets, emails, and notifications, serving all templates at sub-10ms latency.
• Led the integration of a central A/B experimentation platform, empowering downstream services to test and evaluate content strategies across different user segments.

Feb 2024 – Jun 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Developed the end-to-end user onboarding journey for co-branded credit cards with Axis, Kotak, and Utkarsh banks, implementing data persistence that led to the issuance of over 2.1 lakh+ cards.
• Built and integrated the on-demand credit score feature, granting over 6 million users access to their financial reports and creating a primary data pipeline for cross-selling initiatives.
• Designed a data processing platform using Airflow and Cloud Composer to transform raw data into actionable user cohorts for segmentation, supporting service latencies of sub-50ms at 1,700 QPS.
• Developed the Fixed Deposits feature by integrating multiple banking partners, including discovery, summary, and payment flows, resulting in over 40K+ FDs being created.
• Built the seamless UPI intent payment flow for various services (Credit Cards, Fixed Deposits) and migrated legacy lenders to a new platform, reducing late-stage application rejections by 15%.