Oct 2019 – Mar 2023 · 3 yrs 5 mos · Atlanta, Georgia, United States

• Led design strategy and designed a mobile app for Pizza Hut with currently 100k+ downloads, live in 11 countries, with an average 4.8 app rating across all markets.
• Led creative content creation like email campaigns, animations.
• Led strategies on product enhancement targeting increased user engagement and adoption.
• Successfully led multiple RFPs in various industry verticals.
• Managed a team of product designers.

Jan 2017 – Apr 2018 · 1 yr 3 mos

• Led design strategy for 4 projects in the talent acquisition space.
• Managed and mentored a team of 5 product designers.
• Co-ordinated efforts with Development and Offering Management (~35 - 40 members) on user-centered product strategy.
• In addition, conducted user research and usability testing, designed end to end solutions from ideation to delivery of solution for clients across 20+ industry verticals and varied org sizes (from 1 to 10k+ employees).

Mar 2015 – Dec 2016 · 1 yr 9 mos

• Led the UX design on 4 projects and visual design on 2 projects.
• Led product kickoff workshops with stakeholders to create user validated and team aligned goals.
• Designed enterprise SaaS solutions to source and convert passive candidates with global end users.
• Created impact (self-initiated) by creating a promotional animation for the first product release generating 87k+ views in the first year.

Jan 2012 – Apr 2014 · 2 yrs 3 mos · Brooklyn, NY

• Amplify is an assessment data company that caters to 300,000 educators and 3 million students.
• Designed product enhancements for 3 mobile and tablet native applications, working in an Agile based environment.
• Redesigned the portal based on user feedback and usage analytics for the Assessment suite (14 applications).
• Generated contextual awareness and interest for additional products to complement their existing portfolio within the portal.
• Was part of the team ideating on futuristic educational tools.

Oct 2011 – Nov 2011 · 1 mo · Burlington, MA

• Worked with TiE-Boston on their Sponsor Brochure 2012 on layout, color, and text edits.

Sep 2011 – Feb 2012 · 5 mos · Providence County, Rhode Island, United States

• Created an e-commerce website for a client for an entrepreneurial venture. Designed the website from scratch to finish using WordPress as the CMS.

Jul 2011 – Sep 2011 · 2 mos · Providence County, Rhode Island, United States

• In collaboration with another Digital Artist Justin Phillipson, we were commissioned by RISD's Provost Sommerson to design an interactive piece on 'Beginnings' for the RISD Convocation 2011. We created an interactive animated projection that fed on the cumulative energy of the new students, faculty and staff that gathered in that space for a new beginning of the year. As the energy rose in the space, the animation grew alongwith it till it reached the crescendo and thus rose and fell with the energy within the space.

Jun 2009 – Jul 2011 · 2 yrs 1 mo · USA, India

• An entrepreneurial company working on green solutions for mercury absorption products. Worked with the CEO of the company on the company's identity design, the brand identity for their new range of products and the packaging design for the entire range with a consistent and distinct visual language carrying through.

Apr 2008 – Oct 2008 · 6 mos · Greater Delhi Area

• Designed a range of project leaflets for the ICLEI partnered 'City Level Carbon Emissions Reduction Project' under the 'Climate Change and Energy Programme' funded by GOF.
• Created a design template along with a design guide for BHC to be able to replicate the design for future projects within the programme for consistency and easy visual association.
• Working with a senior six-member team from BHC and ICLEI and taking the ideas through from scratch to final printed leaflets was a great learning experience.

Sep 2007 – Aug 2008 · 11 mos · Greater Delhi Area

• As a freelancer for Synthesis Design Studio, worked with a team of three to "introduce color into the seven floors of TERI's office space", according to the brief given to us. Working with Mr R K Batra, a Distinguished Fellow at TERI, was an exciting opportunity as there were challenges given to us at regular intervals that enhanced our motivation.
• From measuring the space out, to ideating, sketching and modeling the new look, strategies for the best way to showcase what TERI does while one traverses the building, creating a soothing work environment, imparting a feel good and professional look to the space, working with the printers on 8' by 12' vinyl prints and in the end installing all the graphics into the spaces, were some of the adventures that made this project worth it.

Jun 2007 – Aug 2009 · 2 yrs 2 mos · Noida, Uttar Pradesh, India

• Working with ICLEI South Asia, was an enjoyable, enriching and exciting experience. I worked with the team on a variety of projects including the organizational brochure for ICLEI South Asia, the technical manual 'ecoBudget' for ICLEI Europe chapter that was printed and is in circulation, logo, leaflets and banners for the workshops on Energy Efficient Buildings all over India.
• The director Mr Emani Kumar was very open to experimentation with design, and I was thus able to offer unique communication strategies and solutions for their various projects. Constant appreciation and motivation for more and better was an additional delight!

Aug 2006 – Feb 2007 · 6 mos

• Worked on UI enhancements for the applications Adobe FrameMaker and Adobe RoboHelp. Worked on icon design, dialog box redesign and workflows for new features (discoverability, accessibility and intuitiveness).

May 2005 – Jun 2005 · 1 mo

• Was involved in ideation and team brainstorming for campaign strategies and concepts. Clients included Lowe Alpine, P&G (Ariel and Charmin) and Crate & Barrel.

May 2003 – Jul 2003 · 2 mos

• Was involved in brainstorming for various campaigns and designed promotional logos, leaflets and catalogues for upmarket clients like Indiatimes and Indian Airlines.