May 2021 – May 2022 · 1 yr

• Marketing Mix consulting

Jan 2018 – May 2021 · 3 yrs 4 mos

Dec 2016 – Dec 2017 · 1 yr

Nov 2015 – Dec 2016 · 1 yr 1 mo · Gurgaon, Haryana, India

• Role Summary: Provide sales force analytics support to internal customers (CPOs & Regional marketing and sales teams) on various high complexity sales force analytical reports. Facilitate data enabled decision making for internal customers by providing and communicating qualitative and quantitative analytics.
• Key Highlights:
• Create and deliver below customer requirements as per agreed SLAs (timeliness, accuracy, quality, etc) and drive excellent customer service
•  Customer segmentation & targeting
•  Field-force optimization
•  Territory alignment
•  Territory sales performance reports
•  Activity (QTQ) performance reports
•  Others SFE support
•  Call plan management
•  Territory action plan report
• Deliver services through structured project management approach with appropriate documentation and communication throughout the delivery of services
• Create and maintain standard operating procedures (SOPs), quality checklists that will enable excellent quality outputs for all outputs within the function
• Support team leaders in recruitment and on-boarding of new associates within the organization
• Active participation in various knowledge sharing sessions that enables growth and improves quality
• Comply with all internal functional operating procedures like time tracking, KPI tracking and reporting, and other internal systems and processes

Jun 2014 – Nov 2015 · 1 yr 5 mos · Vadodara Area, India

• Statistical/ Predictive Modelling.
• SPSS programming.
• Consulting, Business Analytics, Strategic Marketing, Integrated Marketing Communication.
• Brand Management.
• Project Management.

Apr 2012 – Jun 2014 · 2 yrs 2 mos · Vadodara Area, India

•  Setup modeling to identify key business drivers for client's business and assess the effectiveness & efficiency of investments in different marketing vehicles including pricing & promotion, TV, Magazine, Digital and etc.
•  Key responsibilities include building linear regression models; conducting client correspondence; managing to solve customized requests; building simulations; producing presentation slides in response to client's business questions.
•  Findings of the analysis are used to help clients to allocate budget effectively and efficiently, hence to achieve business goals for next year.
•  Clients served come from various industries including FMCG, Telecom, Auto manufacturer, and etc. from local and regional areas.

Sep 2011 – Mar 2012 · 6 mos · Mumbai Area, India

• Reviewing the complete file and ensuring the various documents in the file are in sync with
• the all the others and the loan application on the system.
• Filling the checklist created internally by the organization in order to ensure that the key
• details and key numbers are captured on the checklist; also explaining the methodology used
• to arrive at those numbers.
• Understanding the investor submission requirements before actual submission.
• Ordering the various services required on the file and capturing those requests on the
• systems.
• Upon receipt of loan decision from investor, liaise with the various internal and external
• parties in order to address the additional requirements from the investor.

Aug 2010 – Sep 2011 · 1 yr 1 mo · Bangalore, India

• Render approval/decline decisions on incoming applications consistent with internal and insurer policies.
• Verify accuracy of supporting employment, down payment, appraisal, and financial documentation received.
• Review documentation for compliance with internal and regulatory guidelines.
• Analyze employment profile, credit strength, property characteristics, and all other information pertinent to the credit decision process on each mortgage application, as presented by the broker.