Prama Ayalasomayajula

UX Researcher

United Kingdom12 yrs experience

Most Likely To Switch

Key Highlights

Delivered $1B+ revenue impact at Meta.
Reduced seller onboarding from 60 to 7 days at Zalando.
Passionate about mentoring researchers in high-impact environments.

Stackforce AI infers this person is a SaaS Growth Strategist with a strong focus on UX research and product strategy.

Contact

Skills

Core Skills

Ux ResearchProduct Strategy

Other Skills

Ad TechAdobe IllustratorBusiness StrategyConcept DevelopmentContent DevelopmentContent StrategyContent WritingConumer Behavior ResearchCustomer Journey ResearchDesign ResearchDesign StrategyDesign ThinkingDesign WorkshopsE-CommerceEditing

About

Growth Strategist with 10 years of experience across SaaS and B2B. I specialize in understanding the software needs of small businesses through mixed-methods research and have applied this expertise to shape product strategy at HubSpot, Meta, and Zalando.At HubSpot, I lead Growth and Customer Journey research, reimagining sign-up and onboarding through Agentic AI to reduce time-to-value and drive adoption, and previously delivered $1B+ in revenue impact for Shops Ads at Meta, helping the product grow from 0 to 2,000+ sellers. I’m passionate about building and scaling research practices that influence business outcomes, partnering with cross-functional leaders to embed research-driven decision-making, and mentoring researchers to thrive in high-impact environments.

Experience

Hubspot

Staff UX Researcher

May 2024 – Present · 1 yr 10 mos · London Area, United Kingdom · Remote

Rethinking how businesses grow with AI - designing agentic experiences that activate, retain, and truly empower customers.
Leading research that fuels HubSpot’s growth by helping small businesses adopt and succeed on the platform from first touch to long-term monetization.

UX ResearchGrowth InitiativesCustomer Journey ResearchProduct Strategy

Zalando se

Senior User Researcher

Jan 2021 – Jan 2022 · 1 yr · Berlin

Led research across 15+ product teams within Zalando’s Marketplace Experience for Businesses.
Established research practices and an insights repository for SMB tools, uncovering key growth opportunities and streamlining seller onboarding from 60 to 7 days.
Drove service blueprint initiatives to identify and resolve adoption blockers, improving seller retention and overall platform experience.

UX ResearchPrototypingGrowth InitiativesUsability TestingProduct Strategy

N26

User Experience Researcher

Feb 2020 – Dec 2020 · 10 mos · Berlin Metropolitan Area

Led a product-wide benchmarking program to redesign user onboarding and standardize UX impact measurement, increasing engagement and retention. Conducted participatory research that inspired a digital “unboxing” experience, contributing to a 30.5% (€66M) reduction in net losses. Drove fund-transfer research that led to a redesigned top-up flow, increasing instant transactions by 57%.

UX ResearchPrototypingUsability Testing

Uber

UX Researcher

Jul 2018 – Dec 2019 · 1 yr 5 mos · Bengaluru, Karnataka, India

UX ResearchPrototypingUsability Testing

Vidyanext learning

Product Management Consultant

May 2018 – Jul 2018 · 2 mos · Bengaluru, Karnataka, India

UX Research

Finalmile consulting

Design Associate

Aug 2017 – May 2018 · 9 mos · Mumbai, Maharashtra, India

UX Research

Instillmotion consulting pvt. ltd.

System Designer

Oct 2015 – May 2017 · 1 yr 7 mos · Greater Hyderabad Area

UX ResearchPrototypingUsability Testing

Centre for knowledge society

Design Researcher

Jun 2015 – Oct 2015 · 4 mos · Bangalore Area, India

UX Research

The alternative

Editorial Intern

Dec 2013 – Apr 2014 · 4 mos · Bangalore

Wrote stories on sustainable living and reported on several events happening in Bangalore in relations to Green and sustainable lifestyle.

Quest alliance

Communications Associate

Aug 2013 – Mar 2014 · 7 mos

My work included Content Development for Newsletters, Website etc, Digital Media Marketing for various programs. Provided Support for Microsoft Youthspark Program through content creation, event management, public relations. Worked towards online fund raising for various projects.

Ndtv worldwide

Internship

May 2013 – Jul 2013 · 2 mos · Gurugram, Haryana, India

Worked on Digital Marketing, Designing Pitches and low cost productions for the project SKYHUB.

Thebetterindia.com

Freelance Writer

Jul 2012 – Aug 2012 · 1 mo · Greater Chennai Area

Reporting positive changes in the society. Promoting social causes of the smallest level.

Make a difference (mad)

Tutor

Jun 2012 – Mar 2013 · 9 mos · Chennai

My work involved teaching children in the age group of 5-11, level-1 English. I taught children from Children Home Orphanage located in Injambakkam, Chennai.