May 2022 – Aug 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Methodology rich, standard approaches for design deliverables including design roadmap, research plans, UI/UX competitive analysis, user identification & flows, sketch to figma migration and prepare OKRs for junior designers.
• Understanding complex feature sets and their dependencies while delivering a design strategy that accounts for the capabilities and limitations of the product.
• Communicating user research findings with cross-functional partners to drive impact.
• Creating reports and sharing monthly design progress with the larger team. Setting KPA and learning goals for the junior designers. Setting the interview process for new designers..

Jul 2019 – Jan 2022 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• Understanding the project by going through various documents like Business Requirement Document (BRD) / Functional Requirement Document (FRD) or talking to client/BA for better clarity
• Creating the Estimation sheet planning for UX related activities
• According to the requirement, planning and conducting UX activities like Stakeholder Interview, Card Sorting, Competitive Analysis, Heuristic Evaluation
• On the basis of the above activities creating Personas, User Task Flow, Wireframes, Clickable Prototypes, Visual Designs
• From conducting multiple show and tell sessions with the client to presenting the final output and taking feedback and/or approvals for the same. Received appreciation mail from client on several occasions
• Working in a cross functional team and coordinating with various department

Jan 2018 – Jun 2019 · 1 yr 5 mos · Mumbai Area, India

• As Founding member of Epic Channel Digital Team, single handedly designing and delivering Epic On OTT Platform website & App using “design thinking” methodology. 15,000+ app downloads & web user witnessed in span of 1 month post launch.
• Brainstorming latestly.com both web (responsive) and mobile app, ranked as India’s top 15 online news portal, currently in development stage.
• Designing the website and responsive mobile site afresh, as founding member. An online portal for spiritual & religious product, shubhkart.com witnessed 40 % increase in the orders post launch.
• Actively working on an ongoing project docubay.com, a digital platform for documentary videos using “design thinking”approach from gathering requirements from the stakeholders, final delivery of the product.

Feb 2017 – May 2018 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Leading a team of 3 designers & UI Developers, reporting to V.P to implement product and initiate design vision.
• Formulate and implement “new user journeys” for complete B2B portal.
• Educating and mentoring onboard trainees of the design team.
• Handling the daily Marketing and Category Manager Chores from marketing collateral to category promotional copies and other required materials
• Quality Check of products adding new features to the design thereby dissolving the pertaining bugs or issues.

Nov 2015 – Jan 2017 · 1 yr 2 mos · Mumbai Area, India

• Assigned as a lead designer, role included demonstrating leadership, consistency and improving user experience for all the digital products thereby calculating the average time spent by the user on the portal.
• Working closely and gathering requirements from the C.E.O. & major stake holders of the products.
• Introducing improved features and revamping the website and app for Android and IOS to serve the aimed target audience.
• Conceiving planetofgui.com an edutainment porta and pockettmoneycard.com a money saving app, designing from scratch including survey and research, taking user interviews, creating user flows, organizing user testing and evaluating design changes.

Nov 2013 – Nov 2015 · 2 yrs · Andheri

• Maintaining the whole designing of the website

Aug 2011 – Oct 2013 · 2 yrs 2 mos

• Designing web pages