Nabila A. Husna

Business Development Executive

Jakarta, Jakarta, Indonesia7 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in E-commerce and Data Analysis.
Led strategic projects in FMCG and beauty industries.
Strong background in Business Intelligence and Analytics.

Stackforce AI infers this person is a Data-Driven E-commerce and Business Intelligence Specialist.

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Skills

Core Skills

E-commerceData AnalysisBusiness Intelligence

Other Skills

AccountingBeauty IndustryBusiness AnalysisBusiness Intelligence (BI)Customer Relationship Management (CRM)Data AnalyticsData VisualizationDigital MarketingDigital StrategyETL ToolsLeadershipLingoLocation & Allocation FacilityManagementMarketing Analytics

About

Experienced with a demonstrated history of working in FMCG and e-commerce industry. Skilled in Data Analysis, Visualization, BI Developer, Data Transformation, E-Commerce operational excellence, Digital Marketing, and Category growth & strategy. Strong professional with a Master's degree focused in Industrial Engineering from Institut Teknologi Bandung.

Experience

7 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 yrs 7 mos

Current Experience

Unilever

2 roles

D&T Strategy Insight + Dcommerce + Social Marketing Analytics Manager

Promoted

Apr 2025 – Present · 1 yr 1 mo · Jakarta, Indonesia

ECommerce Senior Business Analytics SEA & Indonesia

Sep 2023 – Mar 2025 · 1 yr 6 mos · Jakarta, Indonesia

Data - Insight - Strategy🤝
Performance Management (Sell In, Sell Out, Campaign Activity, Price-Promo effectiveness & governance)
Media & Portfolio (Performance marketing, Retail media, Competition intelligence, Net Revenue Management, Demand Space, Shopper Study)
Social Commerce (TiktokShop analytics, Shopentertainment channel LS Video Affiliate analytics, Competition watch & social listening)
Supply Chain (Order to Cash monitoring, Stock management, Digital shelf)
Insights Generation
Tools = Power BI, AWS, VSCode, Databricks, Python, SQL, Power Automate, Azure.

SQLE-commerceData Analysis

Bytedance

Beauty, Health, Personal Care Industry Strategy & Analytics

Sep 2022 – Sep 2023 · 1 yr · Indonesia · On-site

Designed FMCG BHPC strategy ; category portfolio strategy, new category opening/expansion, promotion & ads investment strategy, product/program go-to-market, seller growth for local market. Develop operational OKRs (GMV, Nett revenue, Cost ratio)
Lead Quarterly Business Review, Joint Business Planning and post mortem reviews with Key Brand Partner to identify gaps/opportunities and derive concrete plan.
Orchestrated project FMCG livestreaming traffic optimization; define northstar goal of each consumer journey metrics ERR, CTR, CO, AOV and key initiatives lever, find balance organic vs paid, construct quarterly strategic incentive for potential sellers.
Analytics lead for commercial, content performance dashboard tracking, and A/B testing for voucher schema effectiveness.
Orchestrated 4 strategic projects – Promotional Tool Adoption Project, Key Account Brand Acquisitions (L’Oreal Lux Group, P&G, Amorepacific, Tempo), Market-Competition Insight, and Campaign Performance Analytics.

E-commerceData Analysis

L'oréal

2 roles

E-Commerce Business Intelligence Lead

Jan 2021 – Aug 2022 · 1 yr 7 mos · Indonesia

Leading a team of BI & data engineer and full collaboration with business analyst & IT local-regional, and directly report to Sales Ecommerce Director.
Conducting market and competition analytics (collection, pipeline, and dashboarding) using Nielsen, Kantar, in&out platform data ; market share movement, market price band distribution, portfolio whitespace, demand space, consumer segmentation, competitor portfolio, share of search, share of in-app visibility. Tools = Power BI, Google Data Studio, GCP, Azure, Power Automate.
Enabling RGM pricing strategy and dashboard tracking, by conducting optimum pricing modelling using Pearson Correlation and Regression, and dashboarding price guideline compliance. Tools = Python, VSCode, Power BI.
Conduct portfolio dashboard tracking and optimization with Key Account, Supply Chain team for promo healthier assortment, traffic-media focused, and strong single PDP focus.
Represent E-Comm ID on several SAPMENA regional conferences for best practise on E-Comm Excellence tracking and data analysis.

SQLE-commerceBusiness Intelligence

Management Trainee - E-Commerce Business Intelligence Executive

Aug 2018 – Dec 2020 · 2 yrs 4 mos · Indonesia

Being the champion of 1st E-Commerce Dashboard CPD ID, delivering its values and insight as the main source of business performance monitoring. Tools = SQL, Power BI, Power Automate, Azure
Report to the management level the current business situation, future projection, and make recommendations.
Automation project in E-Commerce data collection and process integration.
Collaborating with APAC Data Analyst, IT, and Controller for E-Commerce acceleration projects (ex : Customer Relationship Management, Revenue Growth Management, L’Oreal SKY project)

SQLE-commerceBusiness Intelligence

Pt pertamina (persero)

Optimization SPBU Distribution Project Analyst - Metaheuristic Algorithm

Sep 2017 – Feb 2018 · 5 mos · Bandung Area, West Java, Indonesia

Proyek Perencanaan
Persebaran SPBU PT Pertamina
Direktorat Jenderal Minyak dan Gas Bumi & PT
Pertamina Sales Area Jawa Barat. Responsible of coordinating team members from IE major for planning the optimal distribution and the allocation of SPBU PT Pertamina in Kabupaten
Bandung for the next 10 years. Ditjen Migas is the stakeholder and problem owner. The model of the planning then being published as Undergraduate and Postgraduate Thesis.