Punit Chotia

Co-Founder

Bangalore, Karnataka, India8 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • 10+ years of experience in growth and marketing leadership.
  • Managed a monthly budget exceeding INR 5 Cr.
  • Proven track record in scaling user acquisition and revenue.
Stackforce AI infers this person is a Fintech Growth and Marketing Leader with expertise in user acquisition and strategic partnerships.

Contact

Skills

Core Skills

Start-up LeadershipFinancial AdvisoryOnline MarketingBusiness StrategyContent MarketingStrategic PartnershipsSales

Other Skills

ASOAffiliate MarketingAnalytic Problem SolvingAnalytical SkillsApp MarketingApp Store OptimizationBehavioral FinanceBranding & IdentityBranding & Identity MarketingCCross-team CollaborationCustomer Lifecycle ManagementCustomer RetentionDigital MarketingEconomic Analysis

About

Growth & Marketing Leader with 10+ years of experience driving full-funnel marketing, strategic partnerships, & retention across diverse startups. In-depth understanding of fintechs & marketplaces. Proven track record of delivering results through a data-driven, detail-oriented approach, and scaling user acquisition, engagement, & revenue. Managed INR 5 Cr+ monthly budget. Strong understanding of P&L ownership, expansion strategy, process excellence, and business growth. Hobbies include investing in the stock market, reading non-fiction, travelling, running and adventure sports. Graduated from IIT Kanpur.

Experience

Alphaquant

Co-Founder

Jan 2024Present · 2 yrs 2 mos · Jaipur, Rajasthan, India · Hybrid

  • Empowering Tier 2/3 retail investors to make smarter financial decisions with guidance from SEBI-registered advisors.
Start-up LeadershipFinancial AdvisoryEquity Research

Digimach

Startup Consultant

Feb 2023Feb 2024 · 1 yr

  • Advised on product development, GTM strategies, organic growth, OKR setup, operational scaling, and tech adoption to drive sustainable, long-term growth.

Vahak

Head - Growth & Marketing

Oct 2020Jan 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

  • Built and scaled the Growth & Marketing team from the ground up, including hiring, training, & empowering a high-performing team of 35+ members.
Online MarketingApp MarketingApp Store OptimizationDigital MarketingBranding & Identity MarketingSearch Engine Optimization (SEO)+7

Refreshmint

Co-Founder & Head - Growth

Sep 2019Sep 2020 · 1 yr · Gurgaon, Haryana · On-site

  • Launched a mobile app to assess users’ financial health & recommend data-driven financial decisions via a proprietary recommendation engine.
  • Drove pre-launch growth by building a beta waitlist of 1,800+ users through targeted early access campaigns and referral strategies.
  • Self-taught WordPress and built a fully functional company website within 3–4 weeks, optimizing for performance and user experience.
  • Organized financial literacy webinars via corporate partnerships to build brand trust and expand reach among young professionals.
  • Led technical, on-page, and off-page SEO initiatives to improve SERP rankings, CTR, and drive consistent organic traffic growth.
  • Designed and executed a content blueprint for social platforms (FB, IG, LI) to boost engagement and community growth.
Online MarketingSearch Engine Optimization (SEO)Content MarketingOrganic Growth StrategiesApp Store Optimization

Paysense

Lead - Strategic Partnership & Retention

Feb 2017Aug 2019 · 2 yrs 6 mos · Mumbai Area, India · On-site

  • Onboarded and managed 15+ leading fintech aggregators (PaisaBazaar, IndiaLends, BankBazaar), driving scale via strategic alliances.
  • Collaborated with tech to build custom APIs for seamless lead integration and real-time loan eligibility checks on partner platforms, enhancing UX and conversion.
  • Scaled the company’s loan book from 4 CR to 100 CR in 8 months.
  • Monthly disbursal of STPL via aggregators growing from ₹0 to ₹20 Cr; total monthly disbursals rose from ₹10 Cr to ₹50 Cr in the same period.
  • Improved lead-to-loan conversion from 5% to 12% in one year through funnel optimization and targeted campaigns.
  • Launched pre-approved surrogate campaigns for high-credit-score users, boosting conversion from 12% (BAU) to 30% by removing documentation friction.
  • Led PAN India offline sales: onboarded 100+ DSAs, ran BTL campaigns, and managed 50+ field reps across 16 cities for direct acquisition.
  • Oversaw telesales operations (40 agents, 4 TLs) to support end-to-end loan processing and improve funnel drop-off rates.
  • Drove retention and upsell via marketing automation, using behavioural data to tailor cross-sell offers and lifecycle nudges.
  • Collaborated with data teams to monetize a 5M+ user base, launching new business initiatives across lifecycle and engagement segments.
Strategic PartnershipsCross-team CollaborationPnLOffline MarketingSales

I-pac (indian political action committee)

Consultant

May 2016Nov 2016 · 6 mos · Lucknow Area, India

  • Co-handled a massive electoral campaign for Indian National Congress in UP for VS 2017 election
  • Designed the campaign basis market research, in-depth interviews and focused group discussions with party workers.
  • Successfully launched the first-ever party worker campaign “Udghosh” with a footfall of 50,000+ party cadres
  • Planning, designing, managing and executing Roadshow of Rahul Gandhi attended by 20,000+ people in Jaunpur.
  • Enhanced the reputation and credibility of Congress through “Door2Door and Rahul Sandesh Yatra” campaign.

Energo engineering projects limited

Executive trainee engineer

Aug 2015Jan 2016 · 5 mos · Gurgaon, India

  • Spearheaded the TSGENCO project, Responsible for Design and Development tasks for the Electrical Department
  • Preparation of Technical data sheet, scope of work in an ongoing project, and execution of project.
  • Recommending and implementing the technological improvements and efficiencies.
  • Travelled to project sites, successfully conducted technical, commercial meetings and business dealings.
  • Maintaining relationships with vendors. Negotiating with them for maximizing company’s revenue and profit.

Korea institute of science and technology

Research Intern

May 2014Jul 2014 · 2 mos · Jung-gu, Seoul, Korea

  • Synthesized the ultra-thin film on Si/SiO2 substrate by using CVD method.
  • Achieved Bilayer of MoS2. Molybdenum Disulphide films (few layer thick) are very useful for the fabrication of Practical devices.
  • Synthesized thin film using two different precursors: 1. Using MoO3 and 2. Using MoCl5.
  • Characterization of ultra-thin films by different methods:
  • 1. Optical imaging 2. Raman spectroscopy 3. Scanning electron microscopy (SEM) 4. Atomic force microscopy (AFM)

Education

Indian Institute of Technology, Kanpur

Bachelor’s Degree — Electrical Engineering Technologies/Technicians

Jan 2011Jan 2015

AVM sujangarh

Jan 1997Jan 2008

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