Ishmeet Sethi

Co-Founder

Toronto, Ontario, Canada3 yrs 8 mos experience

Key Highlights

  • Successfully scaled startup to $500K ARR
  • Improved Microsoft Teams reliability to 99.5%
  • Documenting entrepreneurial journey on YouTube
Stackforce AI infers this person is a SaaS and AI-focused engineer with strong expertise in mobile and web development.

Contact

Skills

Core Skills

Data AnalyticsIos Development.net CoreAngular

Other Skills

.NET FrameworkAPI DevelopmentAuthenticationBack-End Web DevelopmentBlockchainC#C++DatabasesDecentralized Applications (DApps)Elastic Stack (ELK)EthereumFirebaseFront-End DevelopmentManagementObjective-C

About

I lost $125,000 on my first startup. Co-founder mismatch. Quit my job too early. Hired wrong. Bet everything on one deal. It all fell apart during COVID. That expensive lesson taught me what I couldn't learn at Microsoft. So I spent 4 years at Microsoft Teams rebuilding — not just my finances, but my playbook. I studied what actually separates operators from dreamers. Then I went back in. The journey so far: → 2018: Co-founded Simplified Automation as CTO, scaled to $500K ARR → 2020: Shut down during COVID — lost $125K from my home equity line → 2021–2025: Microsoft Teams, rebuilding and planning the next move → Now: Founding engineer at a stealth AI startup, first hire, equity on the line What I've learned the hard way: → Being a founding engineer is 60% non-coding work — recruiting, customer calls, random fires → You own outcomes, not tasks. That shift changes everything. → The skills that made you successful at Big Tech won't automatically transfer I'm documenting the real journey on YouTube — the messy middle, not the victory lap. The mistakes that cost money. The mindset shifts that matter. The lessons I wish someone had told me before my first startup. My mission: Making entrepreneurship accessible for everyone by sharing what I'm learning in real-time, not teaching from the mountaintop. If you're an engineer thinking about startups, a first-time founder, or someone who'd rather build than theorize — that's who I make content for. 📺 YouTube: https://www.youtube.com/@BuildWithIshmeet?sub_confirmation=1 💬 DM me if you're navigating the Big Tech → Startup transition

Experience

Jobreel

Founding Engineer (AI)

Jan 2025Present · 1 yr 2 mos · San Francisco Bay Area · Hybrid

  • Pivoted. Building People Intelligence at scale.

Simplified automation inc.

2 roles

Technical Advisor

Mar 2021Mar 2022 · 1 yr

Xcode

Co-Founder and CTO

Feb 2018Mar 2021 · 3 yrs 1 mo

  • o Spearheaded Development & Implementation of Process Excellence Temple – a distributed Cloud & Mobile Solution for Process Automation in Manufacturing
  • o Leveraged by global enterprises like Unilever & Whirlpool across North America, South America, EMEA & Asia Pacific
  • o Successfully orchestrated revenue generation stream of over $500K for the organization
  • o Transformed a monolithic architecture to an ecosystem of microservices
  • o Core tech stack includes .NET Core, Angular 9+, iOS, Azure Cloud & DevOps, Firebase
  • o Core features implemented: Globalization, Localization, Push Notifications, Mobile Friendly,
  • Distributed systems design with separate implantation of Workspace, Admin & Core application.
  • o Leading a cross-functional team of over 15 Software Engineers following Agile Software Development
  • Methodology
  • o Product Owner for Cloud & CI/CD Infrastructure across Azure, GCP and Firebase
SQLAuthenticationWeb DevelopmentAPI Development.NET CoreFirebase+9

Microsoft

Software Engineer 2

Mar 2021Mar 2025 · 4 yrs · Toronto, Ontario, Canada

  • o Worked on consumer facing features like Audio Only mode, Greenroom experience for Teams Premium, Screen share mode used by over 250Mn Monthly Active Users.
  • o Led cross-team multi-org efforts to reduce underlying core media stack size by 10% across mobile platforms. This led to further app size reduction leading to greater user retention.
  • o Built telemetry and data pipeline for key dial-tone scenarios and Top 10 sacred scenarios across Teams Calling and Meeting org. This data is key indicator and part of most observed OKRs by Teams leadership.
  • o Improved key meeting scenarios reliability to 99.5%.
  • o Managed live site incidents for customers and collaborated with support engineers to mitigate incidents in production.
SwiftData AnalyticsObjective-CiOS DevelopmentXcode

Rbc

2 roles

iOS Developer

Jan 2017Feb 2018 · 1 yr 1 mo · Toronto, Ontario, Canada

  • o Working in iOS Mobile Banking Digital Team following Agile Software Development, Test Driven and Trunk-based development practices
  • o Responsible for developing features and maintaining defects in the RBC Mobile Banking application
  • o Responsible for automating UI Tests and built Smoke Test suite to assist build process using XCUI
  • o Spearheaded Swift Talks which focuses on discussing in-depth new features available in Swift
  • o Collaborated with various groups like Design team, Business Function team and QA team to build
  • stable solutions
Xcode

Developer co-op

May 2016Sep 2016 · 4 mos · Greater Toronto Area, Canada

  • I held the position of Developer (Co-op) at Royal Bank of Canada and my responsibilities included implementing RESTful Java APIs at backend and developing iOS mobile applications using Swift. As a part of development, I also work on cloud platforms like IBM Bluemix and frameworks like Microsoft Exchange Web Services. Apart from Software Development, I also participated in MyMobility's Town Hall as volunteer.
Xcode

Mponline limited (a joint venture of govt. of madhya pradesh, india and tata consultancy services)

Summer Intern

Jun 2015Aug 2015 · 2 mos · Greater Bhopal Area

  • o Responsible for developing iOS based Mobile Applications for conducting surveys across the state that reduced the paper work and increased the efficiency of survey results
  • o Developed an application for the verification of Cyber Café applications received by the government that speeded up the verification process across the state
  • o Developed team building skills and iOS mobile application development skills during my work period
Xcode

Sas

Summer Intern

Mar 2015Jun 2015 · 3 mos · New Delhi Area, India

  • o Developed YouTube Data Import feed for Chief Minister’s Dashboard using Python to directly stream the videos in CM Dashboard from YouTube related to a topic of interest received as input by user
  • o Developed Data Validation interface for State Resident Data Hub (SRDH), Govt. of Andhra Pradesh.
  • The interface is to be used by the operator to match and validate the identity of people having
  • multiple records in system
  • o Created Analytical reports using SAS Visual Analytics and Enterprise Guide
  • o Understood the basic concepts in the field of data analytics with hands on practical implementation

Menestys techno

Co Founder

Jan 2014Jan 2015 · 1 yr · Greater Delhi Area

  • An Engineering based start up by a team of students focused on identifying and bridging the gap in industry and also providing IT based services
  • o Successfully developed a multi-disciplinary system for Driving Test Automation. The system is used to calculate the skills of a car driver by reading various parameters using sensors installed in Car and a pre-defined track. The input parameters are then analysed and assist the officer to decide whether a candidate is eligible to obtain a driving license or not. Responsible for System Design
  • o Developed an iOS Mobile Application called UniSo to get Exam Results, Date Sheets and University Notices on Mobile Platform. The idea was based on Web Crawling
  • o Successfully developed ASP.Net based online Customer Relationship Management Software (CRM) for a local cooking oil company
  • o Developed a loan management system for a local Automobile Financing Company. The software managed loan accounts of the clients and automatically handles operations like early loan repayment, over dues, etc. The software was based on Windows forms and developed using C#

Education

Queen's University

Master of Engineering (M.Eng.) — Computer Software Engineering

Guru Gobind Singh Indraprastha University

Bachelor of Technology (B.Tech.)

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