Subhasmita (Subha ) B.

Director of Engineering

Hyderabad, Telangana, India16 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Led modernization of complex payment systems.
  • Established high-performance engineering culture.
  • Drove AI-led product transformations.
Stackforce AI infers this person is a Fintech and SaaS expert with a focus on engineering leadership.

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Skills

Core Skills

Cloud ComputingMicroservicesGenerative AiDevopsSoftware DevelopmentJava

Other Skills

AJAXAgile MethodologiesApache KafkaBusiness StrategyCockroachDBCore JavaCorporate FinanceData AnalysisData AnalyticsDatadogEngineeringEngineering DesignEnglishFront End Engineering Design (FEED)Front-end Development

About

Product-minded Engineering Leader with deep experience building and scaling large, global consumer platforms across financial services , gaming and payroll domains. Proven track record of building organisations from the ground up, leading and driving engineering excellence, platform modernization, and product-led growth at scale. Drives platform modernization, payment transformation, AI-led intelligence products, dynamic CRM, MarTech , Customer Tech, User account , Wallet & rewards transformation, enabling faster experimentation, personalization, and revenue growth across digital platforms . Known for transforming complex, multi-brand, multi-market ecosystems into simpler, unified, and reusable platforms that scale globally while meeting regulatory and operational demands. Previously held senior engineering leadership roles in financial services and Fintech , bringing strong discipline in engineering , security, risk, payments, and regulatory compliance to high-growth consumer platforms.

Experience

Entain india

2 roles

Director of Engineering

Promoted

Oct 2024Present · 1 yr 5 mos · Hyderabad, Telangana, India · On-site

  • Building Next Gen Platform.- Payment, Wallet, Fraud, Risk, Compliance, CRM
  • Accelerated GTM & Platform Velocity: Led API-first, microservices modernization, vendor agnostic and market agnostic, reducing deployment timelines by 60%, enabling faster market launches and seamless third-party integrations.
  • AI & No-Code Platform Transformation: Led building an AI-driven, reusable No-Code platform, compressing feature delivery cycles from months to under a day, dramatically increasing experimentation and business agility.
  • Cloud & Security at Scale: Delivered a cloud-native, vendor-agnostic wallet next gen platform strengthening agility and transaction security across markets.
  • Engineering Excellence & Culture: Established a high-performance engineering culture with 80+ engagement scores, strong talent pipelines, and a relentless focus on ownership, quality, and innovation.
  • Developer Productivity: Built internal automation and observability platforms aligned with Elastic principles, increasing engineering productivity by 40%.
MicroservicesREST APIsApache KafkaDatadogPython (Programming Language)No SQL+54

Head of Engineering

Jan 2023Sep 2024 · 1 yr 8 mos · Hyderabad, Telangana, India · On-site

  • Led engineering and product delivery for the CORE Platform, encompassing key capabilities such as Payments & Wallets, Account Management, Registrations, and Login Services. Responsible for driving architecture, scalability, and end-to-end delivery excellence across mission-critical customer and platform journeys.
Cloud ComputingDevOpsEngineeringSoftware DevelopmentEngineering DesignProduct Development+11

Wells fargo

5 roles

Senior Engineering Leader

Promoted

Jan 2021Dec 2022 · 1 yr 11 mos

  • Led the India portfolio for seven Tier-1, customer-facing platforms, owning the technology strategy and multi-year delivery roadmap for the SWIFT and cross-border payments portfolio, reporting directly to the Managing Director.
  • Directly managed Senior Engineering Managers, Engineering Managers, and Architects, with indirect leadership of 100+ cross-functional engineering Org across 3 locations in India, driving alignment across geographies.
  • Drove the modernization of the Enterprise Payment Gateway, powering trillion-dollar daily payment flows, transitioning toward a cloud-ready, API-first, next-generation architecture.
  • Championed system re-architecture, CI/CD automation, observability, and platform resilience, resulting in improved release velocity, scalability, and operational stability.
  • Led vendor evaluation and engineering excellence initiatives, standardizing best practices, improving quality, and strengthening delivery discipline across teams.
  • Conceptualized and launched a Women’s Cohort Learning Program to accelerate cloud upskilling, fostering a culture of continuous learning, innovation, and inclusion.
Software DevelopmentCloud ComputingEngineering DesignDevOpsRDBMSEngineering+2

Senior Engineering Manager

Aug 2018Jul 2019 · 11 mos

  • Played a key role in establishing Wells Fargo’s Wholesale Digital Channel in India by successfully transitioning core processes and systems from the U.S., and building and scaling a high-performing digital channel team.
  • Led the Wholesale Digital Channel portfolio at Wells Fargo, overseeing critical customer-facing applications such as the Tier-1 Commercial Electronic Office (CEO) Portal, CEO Mobile Banking, Wholesale Common Authentication (WCA), Alerts & Notifications, Fraud Management, Content Management, and Security Engineering Services.
  • Directed engineering and development initiatives across the Wholesale Technology Business portfolio, driving automation and process improvements that delivered substantial cost savings and enhanced operational efficiency.
  • Selected for Wells Fargo’s Accelerated Leadership Program — a two-year, high-potential leadership initiative awarded to the top five employees within the Wholesale Technology Group.
Cloud ComputingDevOpsEngineeringSoftware DevelopmentEngineering DesignRDBMS

Technology Architect

Sep 2016Jul 2018 · 1 yr 10 mos

Cloud ComputingDevOpsEngineeringSoftware DevelopmentEngineering DesignRDBMS

Technology Lead

Oct 2014Aug 2016 · 1 yr 10 mos

Cloud ComputingDevOpsEngineeringSoftware DevelopmentEngineering DesignRDBMS

Senior Software Engineer

Apr 2012Sep 2014 · 2 yrs 5 mos

Cloud ComputingDevOpsEngineeringSoftware DevelopmentRDBMS

Usyd mba technology and innovation club

Co-Founder

Jul 2019Present · 6 yrs 8 mos

  • Co-founder – USYD MBA Technology & Innovation Club
  • Leadership Team Member – University of Sydney Business School Technology & Innovation Club
  • Technology & Innovation Club, which leverages MBA problem-solving skills to analyze emerging technology trends and ideate innovative solutions for real-world business challenges. The club serves as a collaborative platform that brings together diverse perspectives and multidisciplinary thinking to differentiate enduring technological shifts from short-lived fads, empowering members to better understand and shape the future of technology in business.

Ibm

Senior Software Engineer

Jun 2010Apr 2012 · 1 yr 10 mos · Greater Hyderabad Area

  • Part of ISL Team- Designed and developed a complex ERP product for ACG Italy using Java, J2EE, Hibernate, EJB, and Dojo technology stack. As a senior engineer and solution designer, I led the end-to-end high level design , POC of core modules, implemented business logic, and optimized performance and scalability. The platform, now widely used across the Italian banking sector, streamlined financial workflows, improved data accuracy, and enhanced operational efficiency.
  • Contributed as an application designer and developer at IBM ISL Lab, focusing on enterprise application computing, performance optimization, and user experience engineering. Designed modular components, reusable frameworks, and integration patterns to improve maintainability and scalability across IBM’s internal platforms.
  • Led and co-developed a hackathon initiative with IBM ISL Lab, conceptualizing and prototyping ‘Paper-less Receipt’, a proof of concept under IBM India’s GoGreen Initiative (2011). As the lead coder and UX designer, I architected the front-end and middleware layers, integrating Java-based services with web and mobile interfaces. The solution showcased how digitized receipt workflows could reduce environmental impact, lower operational costs, and simplify business transactions.
DevOpsEngineeringSoftware DevelopmentRDBMSCloud Computing

Ge

Senior Software Engineer / Consultant

Jul 2007Aug 2010 · 3 yrs 1 mo · Greater Bengaluru Area

  • Programmer and Consultant for General Electric (GE) – Designed and developed multiple customer-facing web applications using the J2EE technology stack, including Servlets, JSP, Struts, and EJB frameworks. Contributed across the full software development lifecycle — from requirements analysis and technical design to coding, integration, and deployment. Collaborated with cross-functional teams to deliver scalable, high-performing enterprise applications that enhanced customer experience and operational efficiency.
HibernateSoftware DesignJavaScriptDevOpsJava Enterprise EditionEngineering+3

Education

University of Sydney

University of Sydney FT MBA - Enterprise & Leadership — Business Administration and Management

Jan 2019Jan 2021

Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla

Bachelor’s Degree — Computer Science & Engineering

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