Feb 2022 – Oct 2023 · 1 yr 8 mos · Dubai, United Arab Emirates

• Sole analyst for Careem Plus subscription program with direct P&L responsibility; drove strategic growth initiatives and built end-to-end analytics infrastructure supporting multi-city operations.
• Owned comprehensive program analytics across growth, retention, and monetization; powered weekly executive business reviews and strategic roadmap decisions
• Built and managed complete data warehouse and automation engine handling 100+ ETL processes and ML workflows
• Designed and executed A/B testing framework for features, pricing, and personalization; delivered significant improvements in user engagement and payment success
• Developed customer segmentation and targeting strategies; created data-driven campaigns addressing key churn drivers
• Deployed NLP models on user feedback to surface actionable insights for product and retention improvements
• Led analytics for Dineout platform launch; built hybrid recommendation system driving discovery and conversion improvements
• Applied geospatial analytics for market expansion and targeted campaign optimization across 3-city footprint
• Coordinated cross-functional initiatives spanning Growth, Product, Marketing, Engineering, and C-suite stakeholders

Jan 2021 – Feb 2022 · 1 yr 1 mo · Dubai, United Arab Emirates

• Team Lead for Supply Matching R&D pod managing 2 Research Software Engineers; developed and deployed algorithmic solutions for live dispatch optimization with direct operational impact.
• Researched and implemented maximum-flow algorithm for live dispatch and emergency-ride optimization; containerized solution and deployed to production with zero downtime
• Led end-to-end productionalization from research to field deployment; compressed lab-to-production timeline to under 5 months through cross-functional coordination
• Built real-time operational dashboards enabling 24/7 monitoring of ride and backup-captain performance metrics across multiple cities
• Developed backup-distribution optimization model reducing captain idle time and improving demand fulfillment through predictive capacity planning
• Managed third-party vendor integrations for IVR components; established SLAs and secure data exchange protocols
• Partnered with Strategy team on demand forecasting models feeding monthly P&L planning and capacity decisions
• Led quarterly roadmaps and agile development processes for research engineering team

Jul 2020 – Jan 2021 · 6 mos · Dubai, United Arab Emirates

• Owned Ops analytics as part of Central Analytics; researched and built an in‑ride movement system and pioneered containerized data stack for real‑time decision‑making.
• Partnered with VP Operations to set OKRs, surface daily Ops KPIs and turn insights into on‑ground actions.
• Led in‑ride movement engine: IVR workflow auto‑detected down‑rides, alerted backup captains and raised captain reliability; received recognition from CEO.
• Ran cohort & retention modelling that informed performance‑bonus tiers, improving captain stickiness and utilization.
• Designed & launched Ops data platform streamlining ETLs, reporting and automations; reduced ad‑hoc query latency significantly.
• Built churn‑prediction model for down‑rides, boosting overall ride completion 8%.
• Rolled out dispatch‑window experiment (3‑day to 5‑day horizon); A/B results showed significant CTR to ride‑details screen improvements.
• Authored actual‑vs‑estimate framework in Python; mobility network changes now vetted through tool before launch.
• Developed search‑to‑conversion dashboard pinpointing funnel drop‑offs; insights fed weekly growth sprints.
• Founded internship program: hired & mentored 3 analysts, delivering API integrations and dashboard projects.

Dec 2018 – Jul 2020 · 1 yr 7 mos · Dubai, United Arab Emirates · On-site

• High impact analyst; led 2‑analyst pod, built rules‑based pricing engine (‑60% pricing errors, >2.5m AED savings) & built C-Level dashboards
• Built & launched rules‑based pricing engine to govern pricing thresholds, slashing price errors 60% across entire catalog.
• Mentored 2 analysts; allocated ad‑hoc requests, codified SQL best‑practices and drove cross‑functional delivery with Ops, Commercial & CX.
• Owned Ops/Catalog/Pricing data‑mart; orchestrated ETL via internal Airflow, ensuring SLA‑compliant fresh data for 70+ stakeholders.
• Built central inventory‑health dashboard: highlighted dead stock & sell‑through rate, lifting inventory health
• Produced real‑time Yellow Friday sale war‑room reports; CTR, GV, conversion, low‑stock alerts—enabling minute‑by‑minute campaign tweaks.
• Built survey system launching NPS pipeline that raised response rate & mapped pain‑points to responsible business units (FastAPI + ReactJS).
• Led analytics workstream for Noon × Dubai Mall partnership; KPI framework & dashboards to manage out of stock cancellations

Oct 2018 – Dec 2018 · 2 mos · Dubai, United Arab Emirates · On-site

• Analytics & Operations intern, Managed 500k+ coupon campaign (15% CVR, AED 4m+ GMV)
• Crafted coupon tracking system based on assigning serial number ranges to distribution zones/partners
• Built end‑to‑end Data Studio dashboards for issuance, activation, cart mix and AOV, enabling daily optimization.
• Conducted SKU‑price outlier detection with advanced Excel formulas & scripts, preventing margin‑eroding mis‑prices on live products.
• Analyzed pick‑pack‑ship data with Marketplace Ops; insights raised order‑fulfilment rate by 5 percentage points.
• Strengthened grasp of warehouse, last‑mile logistics and BTL marketing mechanics through on‑floor rotations.

Jun 2017 – Jun 2017 · 0 mo · Dubai, United Arab Emirates

• Summer Intern, SAS Professional Services, built Python scripts to automate document organization and created a C# document‑discovery tool that supported back office staff and deployment teams on client sites.
• Developed Python automation to classify, archive and surface service documents, removing repetitive manual steps. Achieved via deep document parsing (Word, PDF etc) and excel spreadsheet based config/auditing resulting in nested directory structuring and templated file names for discovery.
• Built a C# utility for full‑text search across  SOPs/WOs etc, accelerating engineer look‑ups during engagements.
• Shadowed senior consultants on Dubai banking & telco deployments.
• Updated internal knowledge base and onboarding notes, improving new‑hire ramp‑up on tooling and workflows.