Jan 2023 – Jan 2024 · 1 yr · Delhi, India · Remote

• As Senior Graphic Designer at Beanly, a fast-growing specialty coffee brand based in Delhi, India, I led the visual design strategy across packaging, digital, and retail experiences. My role involved crafting distinctive packaging for product lines, developing seasonal campaign visuals, and maintaining a cohesive visual identity that reflected the brand’s modern, bold personality. I collaborated closely with marketing, product, and sales teams to create engaging content for social media, paid ads, and website assets, while also art directing photoshoots and designing in-store merchandising. With a focus on balancing aesthetics and function, I helped shape how Beanly communicated its story and values to a growing community of coffee lovers across India.

Jun 2022 – Nov 2022 · 5 mos · Mumbai Metropolitan Region

• As a Graphic Designer at MyMuse, a contemporary sexual wellness brand based in India, I was responsible for crafting and executing visual design solutions across multiple brand touchpoints. My work spanned product packaging design, digital and display advertising, and the development of a cohesive visual language that resonated with a diverse, modern Indian audience. I contributed to brand identity development, created illustrations for digital and print media, and supported paid media campaigns with visually compelling, performance-oriented creatives. Working closely with marketing and product teams, I leveraged strong interpersonal communication and design thinking to deliver impactful visuals in a fast-paced, collaborative environment.

Apr 2022 – Jun 2022 · 2 mos · Mumbai Metropolitan Region

Sep 2021 – Apr 2022 · 7 mos · New Delhi, DL, India

• As a Graphic Designer at Sleepy Owl Coffee, I was responsible for leading the visual direction of key brand campaigns and product launches. I spearheaded the design of festive campaigns such as Christmas and Diwali—from concept to execution—creating cohesive design systems and adaptable templates for Amazon A+, emailers, social media, packaging, print adverts, and handouts. I also designed packaging for 7–8 new flavor launches and instant coffee kits, developing key visual assets for their flagship instant coffee line and curated flavor kit series. My role required balancing brand consistency with fresh creativity to engage a dynamic, design-conscious audience.

Jan 2021 – Jun 2021 · 5 mos · Mumbai, Maharashtra, India

• I began my journey at EuMo as an intern working alongside a talented team of designers on a variety of high-impact branding and communication projects. I contributed to the fully illustrated and designed CAM Coffee Table Book 2021–22, crafted detailed catalogues for prestigious organizations, and developed visual assets for Manipal University’s “Destination Manipal, Jaipur” Experience Center. Our team’s work received industry recognition, winning the Transform Asia Award for Best Brand Experience and BDA’s Best Design Project—a testament to the creativity, strategy, and execution we brought to each project.