Durga Rao Alluri

AI Researcher

Bengaluru, Karnataka, India6 yrs 5 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

5+ years of experience in data science.
Expertise in customer behavior analysis and segmentation.
Proven track record in retail analytics and product impact evaluation.

Stackforce AI infers this person is a Data Scientist specializing in Retail analytics and customer behavior insights.

Contact

Skills

Core Skills

Data ScienceData AnalysisSoftware Development

Other Skills

AgileAgile methodologyArtificial Intelligence (AI)Artificial Neural NetworksAutomotiveAutomotive ElectronicsC (Programming Language)ClassificationCustomer Behavior AnalysisCustomer SegmentationDC-DC ConvertersData AnalyticsData CleaningData MiningData-driven decision making

About

Passionate Data Scientist with around 5+ years of experience in analyzing and solving business problems across the Retail, Political and Automobile industries. Highly educated, possessing a Bachelor’s and professional certification in business analytics and statistics.

Experience

6 yrs 5 mos

Total Experience

2 yrs 1 mo

Average Tenure

4 yrs 6 mos

Current Experience

Tesco bengaluru

2 roles

Senior Applied Data Scientist

Promoted

Mar 2023 – Present · 3 yrs 1 mo

Applied Data Scientist

Oct 2021 – Mar 2023 · 1 yr 5 mos

Product Trail Analysis: Product Trail Analysis involves launching new products in test stores and evaluating their impact on key business metrics. I was responsible for identifying control stores that exhibited similar behavior to the test stores, allowing for accurate measurement of the impact of the newly launched products and analyze sales, volume, baskets, and profit uplift. I presented the findings to UK stakeholders, providing actionable insights to inform future product development efforts and drive business growth. I have gained valuable experience working with a range of products and retailers, including Tesco, IKEA, and New Look
Better Baskets: Better Baskets is a campaign to help customers fill their baskets with better and healthy choices. I worked on strategizing to come across a Health Score for each customer and segment them as healthy and unhealthy based on their shopping behavior. I performed Customer Behavior Analysis which helped in understanding more about their buying options along with their behavioral change from healthy to unhealthy and vice versa
Wastage Analysis: Worked on Exploratory Data Analysis to see the different types of wastage in one of the food products and performed Market Basket Analysis to find the most affined products to mitigate the wastage by bundling other products with it. Aiming to reduce the wastage of the product by 50% (~£ 4mn)
Customer Segmentation: Worked on segmenting customers using modeling techniques with 30+ variables and identified potential customers at the product level
Category Purpose Plan: Partnered with business teams to help increase Tesco’s profit by defining the purpose of each category using a data driven approach from 40+ variables encompassing both shopping behavior and survey data
HFSS Analysis: Identified customers who are likely to be impacted by HFSS law and analyzed their shopping behavior across different Tesco segments

Data AnalysisCustomer Behavior AnalysisMarket Basket AnalysisExploratory Data AnalysisCustomer SegmentationData-driven decision making+1

I-pac (indian political action committee)

Data Analyst

Oct 2020 – Oct 2021 · 1 yr · Hyderabad, Telangana, India

Social Media Analytics
Worked on YouTube data mining, cleansing, and translating numbers and facts to inform strategic business decisions. Working on building cross channel platform to analyze client and their competitor in various social media platforms.
Facebook and Twitter data collection, cleaning, and manipulation for clients and their competitor profiles to perform analysis based on client requirements.
Performed market analysis between client and their competitors on different social media platforms and suggesting ideas from insights on daily basis to the client.
App Analytics
Converted user data and app data into actionable insights to check the user and app performance.
Derived different metrics to analyze app data to find the optimal solution to increase user acquisition and engagement.

Social Media AnalyticsData MiningData CleaningMarket AnalysisData Analysis

Kpit

2 roles

Software Engineer

Oct 2019 – Sep 2020 · 11 mos

Developed ROS Visualization software application using Python libraries and ROS to visualize and analyze the data in the bag files. Testing and debugging of the developed features. Developed machine learning models to find the workload of the driver with the data from the bag files.
Analyzed the drivers simulated data and developed different Machine learning models to find the attentiveness of the driver.
Requirements updation on Doors and had good knowledge on Flexray Signal Implementation

PythonMachine LearningData AnalysisSoftware Development

Graduate Engineering Trainee

Jul 2019 – Sep 2019 · 2 mos

Trained on different software development cycles like Agile methodology, waterfall and V model. Undertook a mini-project on developing different subsystems of ADAS in a team using MATLAB-Simulink and integrated them at the end, Following the Agile method of software development cycle, undertook a mini-project on developing and integrating of different subsystems of ADAS in a team using Matlab and Simulink.

MATLABSimulinkAgile methodologySoftware Development

Hindustan aeronautics limited

Summer Intern

May 2018 – Jul 2018 · 2 mos · Bengaluru, Karnataka, India

LCA Tejas Division assembles the light combat aircraft. Most of the Aircraft navigation is electrically controlled. The intern program included an Electrical Power system and a study on different types of cables used in LCA Teja’s Aircraft. It also included Transformer Rectifier Units and Power System Protection through circuit breakers in the aircraft