Jun 2022 – Jun 2023 · 1 yr

• Led Elements growth (B2B payments business of Groww)

Jan 2022 – Jan 2022 · 0 mo

• Performed competitor analysis, talked to the customers to understand their existing problems, planned the optimization of conversion funnel.
• My stint didn't last long because I raised funding for my own startup, so had to leave NetBook in just a month.
• Though, I got to learn a lot about MLOps and Data Science.

Sep 2021 – Jan 2022 · 4 mos

• Analyzed daily content data using dashboards; created marketing and new user feeds by scrutinizing trends and monitoring metrics
• Achieved 1% increase in D1 app retention at 40K user base via revamped content segmentation method by performing user research
• Did a lot of grunt work :p
• The company was decently popular and hence it had an amazing impact on my resume.
• Got an opportunity to talk to the founder directly. He is a very humble person. I was able to get my entrepreneurial doubts cleared by him. The story behind building Trell is inspirational!

Jul 2021 – Sep 2021 · 2 mos

• Scrutinized and landscaped 50+ domestic potential target client profiles, generated an increase in the number of clients by 15%
• Experimented communicating with new potential clients; ultimately increasing the conversion rate by 30% in the APAC region

Jun 2021 – Jul 2021 · 1 mo

• Interacted with 100+ users & designed a customer segregation method for current users leading to a 10% decrease in the dropout rate
• Used CleverTap to analyze user data by creating boards, trends, funnels & cohorts of dashboard events to narrow down issues; consequently increasing retention of 1k+ DAU with segmented personas; guided 7 interns to implement solutions & monitor feedback
• Talked to a lot of users. (A LOTTT)
• Got an understanding of how to draw insights by talking to users

Dec 2020 – May 2021 · 5 mos · India

• Developed, managed & optimized Facebook Ad campaigns worth INR 13M, targeted women across 10 states in North and West India
• Monitored 10+ marketing and growth campaigns by analyzing dashboards on Superset; generated a revenue of INR 85M
• Optimized the daily budget of INR 0.2M; resulting in an increase of 5% in user acquisition & 15% in user retention on the app
• Collaborated with multiple teams such as product, technical and category teams; increased overall profit by 5% in 3 months

Jun 2020 – Dec 2023 · 3 yrs 6 mos · India

• Initiative to showcase social issues and high quality content to GenZs
• Scaled the IG page to 28K+ followers, shut it down because it was not fun anymore

May 2020 – Apr 2021 · 11 mos · goa

• 1. Leading a two-tier team of 130+ members branched out into various departments like Events, Marketing & Design
• 2. Handling backend operations of all the online events, speaker section, webinars, and Business-Plan competitions
• 3. Ideated workshops like Kick start your Entrepreneurial Journey, Personal Finance and webinars on various topics
• 4. Managed an accelerator program by assisting 15+ startups in the ideation and proof of concept stages

Oct 2018 – May 2022 · 3 yrs 7 mos · Goa, India · On-site

• 2nd top goal scorer in Goa League Division 2
• Winners of Goa League Division 2, got promoted to Division 1
• Chose Goa Campus because of the football culture, never regretted my decision