Jun 2019 – Jun 2023 · 4 yrs · Jammu & Kashmir

• Managed Business Planning for Airtel J&K
• Managed Go to market for Airtel Prepaid, Payment Bank and DTH for Jammu and Kashmir Circle

Apr 2015 – Apr 2019 · 4 yrs

• My primary responsibilities include managing and delivery of overall Annual Mobile Revenue for both the brands (Vodafone & Idea) in J&K which is typically in tune of INR 100 Crores with 1.1 Million Subscribers.
• Also responsible for increasing the customer and revenue market share by driving the right product mix and Customer Value Management strategies to ensure maximum customer retention.
• I have managed a team of 10 professionals whose goal was to drive revenue for the business in various streams by providing competitive products and ensuring customer satisfaction. I provided strategic direction for product acceptability and diversification.

Feb 2015 – Apr 2015 · 2 mos

Apr 2013 – Feb 2015 · 1 yr 10 mos

• As Business Analyst, I was supporting the COO in his day to day activities. Primary Responsibilities included daily tracking, understanding and transmitting key business indicators to the circle leadership team and highlighting pain areas across verticals to the senior leadership team. Part of the circle core team to along with Sales and Marketing for planning and executing monthly revenue and cost elements. I was the owner for publishing various trackers including network for coverage, availability and quality. Instrumental in setting up a detailed review mechanism for each vertical for monthly business reviews.
• Key Achievements
• o Revenue Market Share increased by 1.2% in FY 14-15
• o Network Trackers replicated nationally in the company

Dec 2010 – Apr 2013 · 2 yrs 4 mos

• As Vertical Head – VAS-Data & Roaming, I was responsible for Strategic Promotion planning of different VAS and Data products on a day to day basis to the subscribers to enhance usage and penetration, Conceptualization and conversion of concepts into product implementation and tracking/Planning activities & Execution plan for smooth launch of Product in the market. Ensure weekly market visits to gather product knowledge, customer pulse
• Key Achievements
• o Led the VAS growth in the circle, with 2% growth on VAS/GR and 30% growth on VAS revenue in a span of 15 months
• o Doubled the Internet Revenue on back of 3G services launch and 33% growth in Mobile Internet Penetration (8%  41%) in a span of 24 months.
• o Part of 3G launch team in J&K Circle.
• o Initiated the ‘Segmentation based on Name/Religion’ for promoting the right content to the right subscriber Profile in J&K.

Oct 2010 – Dec 2010 · 2 mos

• o Responsible for overall Hello Tunes Revenue for Upper North
• o Coordinating with content partners for updation of content on regular basis, creation of IVRs as per customer preference

Jun 2010 – Oct 2010 · 4 mos

• As a Product Manager, I was responsible for the overall P&L of the Business Series phones including developing and planning the Product Roadmap, I coordinated with the vendors in China for product designing and testing. Bi-monthly market visits to keep a track on market updates, handset import trends of competition. Ensuring Proper stock placement in the market and tracking through regular market visits.
• Key Achievements
• Part of the team that launched World’s first Alpha Keyboard Mobile Phone, Lava B5 in 2010

Jan 2010 – Jun 2010 · 5 mos

• As U&R Head, I was responsible for enhancing the usage of the customers, Formulate business plan for region to achieve top line / bottom line, market share objectives. Decide on product launch parameters like positioning, price, channel plan for different handsets range & Analysis and Implementation of new products with reference to Revenue implications

Jan 2009 – Jan 2010 · 1 yr

• As Head for Market and Revenue Planning, I was responsible keeping a close eye on all key performance indicators for the sales and marketing vertical, including analysis of the opportunity
• available and threats imposed by external environment in the circle. Being part of the core planning team, I was responsible to identify non covered areas and calculate the ROI for new towns launch.

Sep 2007 – Jan 2009 · 1 yr 4 mos

• As VAS & Internet Head, I was instrumental in launching Internet services in Jammu & Kashmir & Assam/North Eastern States in India by working in close proximity with the Network, Regulatory and the Government agencies in 2008

Apr 2007 – Sep 2007 · 5 mos

• As Executive Assistant to the COO, I was responsible for ensuring monthly presentations with the COO, Preparing / Compiling / Reporting Daily MIS Reports with important highlights and drive financial & operational data analysis to support business decisions.

Sep 2005 – Apr 2007 · 1 yr 7 mos

• As Executive U&R, I was responsible for increasing the Customers usage using various interventions in terms of Talk time bonus, Recharge offers and loyalty programs. I was rewarded with a ‘Can Do’ Attitude certificate for single handedly managing U&R for the circle for a period of 1 year.