Apr 2021 – Feb 2022 · 10 mos

Apr 2020 – Mar 2021 · 11 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos

Dec 2017 – Mar 2019 · 1 yr 3 mos

Apr 2017 – Nov 2017 · 7 mos · Mumbai Metropolitan Region

Jun 2015 – Mar 2017 · 1 yr 9 mos · Mumbai Metropolitan Region

• 1.5+ years of experience in product analytics. KRAs include monitoring health of the product, funnel analysis, user research, event tracking, A/B tests (validate different hypotheses), report automation and suggesting product features to improve key metrics.
• Incorporated funnel analysis to evaluate drop-offs; Analytical insights improved overall conversion
• Defined and monitored ‘Key Performance Indicators’ to gauge user engagement across all platforms(web, mobile, apps)
• Automated lead reports on a daily basis to identify issues with lead submission
• Identified unsupported browsers in mobile web; Increased monthly sessions on mobile site by 2 lakhs
• Standardised event tracking structures across all platforms to capture user interaction level data
• Conceptualized and conducted 8+ A/B tests to validate hypotheses; Data insights improved conversions by 18%

May 2014 – Jun 2014 · 1 mo · Mumbai Metropolitan Region

• Calculated cost per lead for three different lead generating sources to strategize investment plans
• Finalized the script(questionnaire) for website and iOS app usability testing; Interviewed potential clients and suggested modifications
• Analyzed land & plot projects supply calling data based on various metrics and parameters

May 2013 – Jun 2013 · 1 mo · Mumbai

• Implementation of Image Processing Algorithms for Image Analysis
• Was part of a live project aimed to develop Cargo monitoring software to detect suspicious objects
• Applied various image processing algorithms and edge detection techniques to minimize error

Apr 2012 – Mar 2014 · 1 yr 11 mos

• Apex advisory committee member; Spearheaded a team of 41 members for smooth planning of fest
• Planned and budgeted finances worth INR 1.5 Crore including disbursement of funds
• Introduced a mechanism to safeguard future editions of fest from financial insecurity by investing monetary gains
• Negotiated and established exclusive apparel deal with Flying Machine worth INR 17 lakhs
• Entrusted by Treasurer, President (Gymkhana) & Chairman to handle entire fest's finance

May 2011 – Mar 2012 · 10 mos

• Negotiated and finalized event sponsorship deal with Buffalo Inc, a Japan based company
• Mentored and groomed a team of 27 Associate publicity members for nationwide publicity of fest
• Garnered monetary contribution from alumni; Publicized fest in colleges of Mumbai, Delhi, Kolkata and Jamshedpur