Aparna B.

Product Manager

Bengaluru, Karnataka, India5 yrs 4 mos experience

Key Highlights

  • Strong creative sense in marketing strategies.
  • Proven track record in driving brand growth.
  • Expertise in blending analytics with creativity.
Stackforce AI infers this person is a Marketing and Media Specialist with a focus on content strategy and social media.

Contact

Skills

Core Skills

Social MediaNews Production

Other Skills

Adobe InDesignContent ManagementContent MarketingContent StrategyContent WritingCopy EditingCorelDRAWNews prioritisationQuarkXPressSearch Engine Optimization (SEO)Social Media MarketingTeam ManagementWebsite Management

About

Hello, you! 👋 I am sensitive. I can empathise. I write. And hence, I can feel your consumer. I have something that a lot of marketers today lack - a strong creative sense. My ability to write well has played an instrumental role in the growth of the brands that I have worked with. CTR, CPI, CPC, CAC, and a lot of other metrics are no doubt indispensable. But all of them have one thing in common- they won’t move in your favour unless they are impactful and speak directly to your user. Another quality that you won’t find in a lot of marketers is their attention to detail. I am known for making things spotless, primarily because of my journalistic background. That’s where I come in and flip your marketing script. Not only do I understand the analytics part of it pretty well, but also the creative aspect of it. And when I say creative, I work tirelessly to inculcate a brand’s voice and positioning into every marketing piece that goes out into the public domain. My ability to understand market trends and stitch them with consumer behaviour has driven immense growth at my workplace. People at my office call me the “copy queen” and the “social media queen”. And yes, I can prove it. If this sounds like the bio of someone you’d want on your team, email me at aparna.bhalla16@gmail.com.

Experience

Newton school

Marketing Lead- Newton School of Technology

Nov 2023 – Nov 2025 · 2 yrs · Delhi NCR · On-site

Fisdom

Content Marketing Manager

Dec 2022 – Nov 2023 · 11 mos · Bengaluru, Karnataka, India

Reuters

Associate Multimedia News Producer

Jul 2021 – Aug 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

  • Filed, produced, and packaged news stories for Reuters online reports, ensuring timely and engaging delivery.
  • Coordinated with international bureaus for social media coverage using Chartbeat and Social Flow.
  • Designed news boards for various sections of the website using Canva, ensuring a visually appealing user experience.
Social MediaWebsite ManagementNews prioritisationNews ProductionCopy Editing

Social samosa

Content Editor

Mar 2021 – May 2021 · 2 mos · New Delhi, Delhi, India

Sphere india

Communications Associate

Jul 2020 – Nov 2020 · 4 mos · Noida, Uttar Pradesh, India

  • Spearheading Media and Communication department, right from Social Media Management to generating Marketing Leads- the position includes everything.
  • Monthly newsletters, Facebook AD Campaigns and designing and developing content for various events.

Government of delhi

Media Consultant

Feb 2020 – Jun 2021 · 1 yr 4 mos · New Delhi, Delhi, India

  • Drafted press releases, and statements, and managed social media handles for the Chief Minister (Arvind Kejriwal) and other MLAs.
  • Authored newspaper columns for ministers, including the Chief Minister, contributing to effective public outreach.
  • Created and implemented content strategies for the health minister's social handles, collaborating with the Officer on Special Duty.

Vision india foundation

2 roles

Research Assistant

Promoted

Dec 2019 – Feb 2020 · 2 mos

Delegate

Dec 2019 – Dec 2019 · 0 mo

  • Good Governance Yatra 2019

Quality council of india

Public Relations Assistant

Jul 2019 – Aug 2019 · 1 mo · New Delhi, Delhi, India

Asian news international (ani)

Copywriter

Jun 2019 – Jul 2019 · 1 mo · New Delhi, Delhi, India

The times of india

City Reporter and Editor

Jul 2018 – Aug 2018 · 1 mo

  • Intensive Reporting on prominent issues, which include floods along river Yamuna in 2018.
  • Research and reporting upon the National Green Tribunal (NGT) Ban on Chinese Manjha and others
  • Copyedited hard news stories and learnt the whereabouts of editing for a print media organisation.
  • Developed human interest stories from the relief camps.

The pioneer

Lifestyle Reporter

May 2018 – Jun 2018 · 1 mo

  • Lifestyle reporting for a section named Vivacity which amalgamated movies, art, culture and fashion.
  • Interviewed prominent personalities, like, Nila Madhab Panda and Pooja Bhatt, among others.
  • Wrote stories on areas like organic interior designing;events on art and movie festivals as well.

Education

Indian Institute of Mass Communication, Delhi

PG Diploma — English Journalism

Stoa

General Management Program

Nov 2022 – Aug 2023

Vivekananda Institute of Professional Studies

Bachelor of Arts - BA — Journalism

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