Feb 2025 – Apr 2025 · 2 mos · Noida, Uttar Pradesh, India · On-site

• At Ritz Media World, a full-service digital marketing agency, I led end-to-end SEO and performance marketing strategies for multiple clients across diverse industries.
• 1. Led SEO and content strategies for clients in healthcare, digital marketing, real estate, and influencer marketing.
• 2. Managed web content, CMS updates, and CRO strategies across client websites and landing pages.
• 3. Planned blog content based on client goals—like increasing traffic, generating leads, and grouping keywords by topics.
• 4. Built content calendars for blogs and service pages, using a mix of primary, secondary, and long-tail keywords.
• 5. Researched topics and analyzed Google search results to create blog content that matched what users were really looking for.
• 6. Worked closely with writers, designers, and developers to create engaging blog posts with visuals, CTAs, and proper internal links.
• 7. Reviewed and updated old blog content to improve rankings and boost user engagement.
• 8. Tracked blog performance using GA4, Google Search Console, SEMrush, and Ahrefs, making improvements based on data.
• 9. Optimize landing pages and improve paid campaign ROI.
• 10. Made sure all content followed SEO best practices, including E-E-A-T guidelines, schema markup, mobile optimization, and easy-to-read formats.
• Impact: Elevated client rankings, improved lead quality, and delivered measurable results through a combined SEO + paid media approach.

Apr 2022 – Dec 2024 · 2 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

• 1. Managed a team of writers, editors, and freelancers, overseeing creation and CMS publishing of blogs, tutorials, and study materials.
• 2. Optimized web content using technical SEO, schema markup, internal linking, and search intent targeting to enhance page performance.
• 3. Integrated AI tools (e.g., ChatGPT) to automate web content outlines and accelerate CMS publishing workflows.
• 4. Built scalable editorial and CMS workflows with structured QA processes ensuring Google’s E-E-A-T compliance.
• 5. Improved on-site UX by collaborating with product and tech teams to enhance web content layout, navigation, and engagement.
• 6. Collaborated on AEM-based enterprise content projects, managing templates, modules, and region-specific content updates.
• 7. Conducted regular SEO and UX audits across web pages using GA4, GSC, SEMrush, and Ahrefs to improve content quality and visibility.
• 8. Led international SEO and web content localization for US, UK, Australia, and UAE audiences.
• 9. Mentored junior content strategists on web content structuring, metadata optimization, and CMS publishing best practices.
• 10. Led various B2B and B2C web content projects, aligning messaging with SEO and conversion goals.
• 11. Collaborated with video teams to publish SEO-optimized video scripts and metadata on web and app platforms, improving discoverability and user engagement.
• 12. Scaled monthly organic traffic by executing full-funnel SEO content strategies across high-performing web pages and landing experiences.

Jul 2021 – Mar 2022 · 8 mos · Noida, Uttar Pradesh, India · On-site

• 1. Led a team of content writers, SEO specialists, and freelancers to create optimized web pages for various clients.
• 2. Managed and updated website content using CMS tools like AEM and WordPress, ensuring accuracy, structure, and SEO alignment.
• 3. Planned and executed SEO strategies including keyword mapping, on-page optimization, internal linking, and schema integration.
• 4. Collaborated with the PPC team to optimize landing pages for better Quality Score, ad performance, and conversion rate.
• 5. Coordinated with design and tech teams to improve page layouts, content modules, and overall user experience (UX).
• 6. Performed regular website audits using GA4, GSC, SEMrush, and Screaming Frog to identify content and SEO improvement areas.
• 7. Developed and enforced editorial and publishing workflows to ensure consistency, quality, and timely delivery of content.
• 8. Guided junior team members with best practices in SEO writing, CRO-focused content, and structured web formatting.
• 9. Monitored content and campaign performance using Looker Studio and analytics dashboards to support data-driven decisions.

Feb 2019 – Apr 2021 · 2 yrs 2 mos · India · On-site

• 1. Led a team of SEO executives and content writers, guiding them on best practices in on-page, off-page, technical, and video SEO to ensure high-impact execution.
• 2. Planned and executed on-page SEO strategies, including metadata optimization, internal linking, and keyword targeting to improve visibility for EdTech-focused content.
• 3. Conducted technical SEO audits and collaborated with developers to fix indexing, mobile usability, and site speed issues, improving crawlability and Core Web Vitals.
• 4. Managed off-page SEO campaigns through backlink acquisition, influencer outreach, and competitor gap analysis to boost domain authority.
• 5. Oversaw YouTube SEO strategy for educational content—optimizing titles, tags, descriptions, and thumbnails to increase organic reach and video engagement.
• 6. Collaborated with the AEM content team to implement SEO best practices and review page structure prior to publishing.
• 7. Used tools like GA4, Google Search Console, Ahrefs, and VidIQ to monitor performance, track growth, and continuously refine strategies.
• 8. Planned and managed content updates using CMS tools, ensuring everything was published on time.
• 9. Used ASO strategies to improve Google rankings and app store visibility.
• 10. Trained team members on keyword usage, formatting, and quality standards.
• 11. Worked with designers and developers to make sure content looked good and was user-friendly.

Apr 2018 – Jan 2019 · 9 mos · On-site

• 1. Led a small team of content writers and SEO interns to produce keyword-optimized content focused on reasoning, current affairs, and competitive exams.
• 2. Planned and executed on-page SEO strategies including keyword research, internal linking, meta tag optimization, and content structuring.
• 3. Supported off-page SEO initiatives by coordinating with the outreach team for link-building and backlink analysis.
• 4. Contributed to local SEO optimization for location-based exam updates and government job alerts.
• 5. Ensured content quality, keyword alignment, and SEO compliance across blogs, exam pages, and prep resources.

Oct 2017 – Mar 2018 · 5 mos · On-site

• 1. Created and edited SEO-focused content for Logical Reasoning topics, aligned with competitive exam patterns (SSC, Banking, UPSC).
• 2. Wrote high-quality, keyword-optimized blogs and articles to improve organic visibility and user engagement.
• 3. Conducted keyword research and integrated primary and secondary keywords into blogs and static pages.
• 4. Applied on-page SEO techniques including internal linking, meta descriptions, header structuring, and keyword density optimization.
• 5. Contributed to blog strategy and topic planning based on seasonal trends and exam calendars.
• 6. Ensured content accuracy, clarity, and adherence to Testbook’s academic tone and style.
• 7. Collaborated with SMEs and senior editors to maintain topical relevance and search intent alignment.
• 8. Supported cross-functional teams with content inputs for mock tests, study plans, and email campaigns.