Safar Singh

Performance Marketing Manager

Mumbai, Maharashtra, India7 yrs 6 mos experience

Key Highlights

  • 7+ years of experience in digital marketing.
  • Expertise in cross-channel campaign execution.
  • Successfully managed annual budgets of up to 10 Cr.
Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on performance marketing and campaign management.

Contact

Skills

Core Skills

Marketing StrategyGrowth StrategiesPaid Media StrategyGrowth MarketingMedia BuyingSearch Engine Optimization (seo)Digital MarketingCampaign ManagementTeam ManagementKey Performance Indicators

Other Skills

Above the LineAdvertisingAmazon AdsAttention to DetailBelow the Line AdvertisingBusiness InsightsClient servicingComputer ScienceCreative BriefsDigital StrategyDomain MonetizationDomain NamesFacebook AdsFacebook Ads ManagerGoogle Ads

About

With over 7+ years of experience in digital marketing, I have consistently contributed to driving growth through strategic planning, performance optimization, and cross-channel campaign execution. My expertise spans media planning, affiliate marketing, and offline marketing, with a strong focus on data analysis and continuous campaign optimization to maximize ROI. I have handled annual budgets of up to 10 Cr and successfully improved the CAC for clients.

Experience

Realatte ventures llp

Group Head-Paid Media

Oct 2024Present · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Marketing StrategyGrowth StrategiesClient servicingProject ManagementTeam Management

Hbits

Manager - Performance Marketing

May 2023Oct 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Paid Media StrategyAbove the LineCreative BriefsKey Performance IndicatorsTeam ManagementAttention to Detail+6

Kido

Senior Digital Marketing Specialist

Sep 2022Apr 2023 · 7 mos · Mumbai, Maharashtra, India

Media BuyingFacebook AdsKey Performance IndicatorsTeam ManagementSearch Engine Optimization (SEO)Attention to Detail+4

Media.net

5 roles

Campaign Manager

Mar 2022Sep 2022 · 6 mos

Digital MarketingKey Performance IndicatorsTeam ManagementOnline Campaign ManagementAttention to DetailPresentation Skills+2

Team Leader

Promoted

Jan 2022Feb 2022 · 1 mo

  • Leading and managing a dedicated team of Research Analysts.
  • Managing customer portfolios of varied quantum.
  • Quick and independent to identify the need for performance related feedback, provide positive feedback and encouragement.
  • Provide mentoring, advice, guidance, and direction to all Analysts towards their professional development.
  • Final revenue responsibility of the allocated accounts.
  • Manage day to day team activities.
  • Motivate the team to achieve higher efficiency & productivity.Drive innovation within the team by coming up with new revenue improvement methods.
  • Regular account management activities.
  • Coordinating with the BizDev & Account Management team for account related tasks.
  • Assistance in team appraisals.
  • Responsible for planning and utilization of resources for allocated accounts based on current and future products / projects.
Key Performance IndicatorsTeam ManagementOnline Campaign ManagementAttention to DetailPresentation SkillsMedia Planning

Quality Analyst

Aug 2021Dec 2021 · 4 mos

  • Part of a team responsible for maintaining and improving quality across the business.
  • Responsible for defining and streamlining processes and metrics for monitoring, training, and improving productivity and quality across the floor.
  • Analysing data pertaining to optimization on a consistent basis to review efficiency and quality.
  • Create feedback mechanisms and other measures to help consistently improve productivity and quality across the business unit.
  • Create training, retraining material, and knowledge management processes to improve optimization and impart industry knowledge.
  • Working in conjunction with the Development Team for defining software features to monitor and measure the performance of Analysts.
  • Assist Team Leads with additional operational and management assignments as and when required.
Key Performance IndicatorsPresentation Skills

Senior Research Analyst

Jan 2020Aug 2021 · 1 yr 7 mos

  • Handling several Customer Domain Portfolios including high-profile domainers who monetize their domain names with Skenzo, one of the largest International Traffic Monetization companies in the world.
  • Extensively worked and monetized "Expired", "Coming-Soon", 'Under-Construction", "Smart Parked" etc type of web traffic for Top 5 Web Registrars in the world.
  • Consistently monitor content, quality, and performance of customer portfolio's as per customer feedback and satisfaction and helping them with all other requirements by regularly keeping in touch with emails and chat.
  • Investigating various websites, directories, Social Media and conducting research & analysis for identifying concepts of domain names so as to map relevant content.
  • Constant learning of concepts pertaining to Online Advertising.
Key Performance Indicators

Research Analyst

May 2018Jan 2020 · 1 yr 8 mos

  • Keyword Research : The core responsibility is to optimize domains by carefully selecting keywords that fit best and help maximize revenue.
  • Optimising and monitoring Domain Names for Internet Advertising.
  • Consistently monitoring domain names as per customer feedback.
  • Maintaining content, quality, and performance for each portfolio.
  • Constant learning of concepts pertaining to Online Advertising.
Key Performance Indicators

Education

S.K.Somaiya College Of Arts,Science & Commerce

Bachelor of Science (B.Sc.) (Computer Science) — Computer Science

Jan 2014Jan 2018

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