Mansi Borkhatariya

Digital Marketing Specialist

Ahmedabad, Gujarat, India15 yrs 1 mo experience

Key Highlights

  • Over 13 years of content creation experience.
  • Expert in developing content strategies for IT organizations.
  • Proven track record of engaging content production.
Stackforce AI infers this person is a Senior Content Strategist in the IT industry.

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Skills

Core Skills

Content StrategyContent Creation

Other Skills

BloggingC++CopywritingGoogle AnalyticsPHPPress ReleasesRecruitingSEO CopywritingSQLSocial MediaTechnical WritingWeb Content Writing

About

As a senior content creator and strategist with over 13+ years of experience, I have dedicated my career to helping Information Management (IT) organizations effectively communicate their messages and drive meaningful results. My expertise lies in crafting compelling and engaging content that resonates with target audiences. I have a proven track record of producing a wide range of content pieces that capture attention and drive engagement. I collaborate with top management and subject matter experts to ensure that the content initiatives align with the brand's identity and goals. If you're looking for a senior content writer and strategist to elevate your brand's content marketing efforts, I'd love to connect. Email: mansiborkhatariya@gmail.com Let's work together.

Experience

Iovista

Sr. Content Writer

Nov 2024Present · 1 yr 4 mos · Ahmedabad, Gujarat, India · On-site

  • Creating content strategy and content calendar for the organization
  • Creating content for company's website blogs, web pages, case studies and more
Content StrategyContent CreationWeb Content WritingSocial Media

Self-employed

Content Writer

Aug 2024Nov 2024 · 3 mos · Remote

  • Creating website blogs for IT organizations
  • Creating social media posts on varied content and technology topics
Social MediaWeb Content WritingContent Strategy

Unlimited wp & e2m (unlimited wp acquired by e2m) (april 2024 – august 2024)

Senior Content Writer

Apr 2024Aug 2024 · 4 mos · Ahmedabad, Gujarat, India · On-site

  • Creating blogs for Unlimited WP’s various products, including Hisably, WPLift, and WebinarPress.
  • Creating blogs and guest posts for the client

Credencys solutions inc

Senior Content Writer

Sep 2017Mar 2024 · 6 yrs 6 mos · Ahmedabad Area, India · Hybrid

  • Data Management | Pimcore | Product Information Management | Master Data Management
  • Create annual and quarterly content calendars, driving blog posts, web pages, landing pages, customer success stories, press releases, case studies, presentations, and social media promotions.
  • Define and execute a robust social media strategy, promoting Credencys’s partnerships, services, blogs, success stories, and reviews to enhance brand visibility and engagement.
  • Conduct in-depth research on industry-related topics, identify customer needs, and recommend new topics, ensuring content alignment with target audience motivations and aspirations.
  • Create compelling and SEO-driven content for diverse marketing pieces, including blogs, web pages, presentations, guest posts, press releases, case studies, whitepapers, eBooks, and social media.
  • Content creation for pre-webinar and post-webinar promotional activities
  • Address technical issues of websites, ensuring seamless functionality and optimal user experience.
  • Use Content Management System (WordPress) to publish and update website blogs, maintaining consistency in branding and tone.
  • Conduct thorough keyword research using tools like Semrush, implemented SEO guidelines, and created keyword clusters for enhanced web traffic.
  • Design and implemented blog strategies based on keyword ranking, clusters, and online research.
  • Collaborate with design teams for online and offline marketing content.
  • Collaborate with project managers, business analysts, and technical teams for streamlined processes.
  • Collaborate with business catalogs, Credencys partners, and guest post platforms to enhance visibility and partnerships.
  • Provide training on processes, practices, and tools, ensuring the team's alignment with Credencys offerings.
  • Support the team in topic selection, content creation, and skill improvement, fostering a collaborative and innovative work environment.
Social MediaSEO CopywritingContent CreationContent StrategyTechnical WritingWeb Content Writing

Intuz

Content Writer

Apr 2016Sep 2017 · 1 yr 5 mos · Ahmedabad Area, India

  • My work profile at Intuz involves unique and creative content creation for the company's marketing activities. I can develop the content with various styles, for different target audience.
  • Website Content Writing
  • SEO Friendly Content Development
  • Blog and Article Writing
  • Press Release Creation
  • Comment Posting in Different Forums
  • Case Study Creation
  • Article Writing for LinkedIn Pulse
  • Social Media Practitioner
Technical WritingContent Creation

Radixweb

Content Writer

Jan 2011Apr 2016 · 5 yrs 3 mos · Ahmedabad Area, India

  • My core job profile is to create content for company’s products and services. I have worked on varied content for IT and non IT industry.
  • Content development for for Blogs, Microsites, Websites
  • SEO friendly content writing
  • Content writing for Newsletter, User Manuals, FAQs,
  • Content creation for Articles, Case Studies
  • Press Releases and Promotional Paragraphs
  • Freelance content writer
Technical WritingContent Creation

Education

S V Institute of Management,Kadi

Master of Business Administration (MBA) — Marketing

Jan 2008Jan 2010

L D Arts, Ahmedabad

Bachelors of Arts

Jan 2005Jan 2008

Sharda Vidhya Mandir, Ahmedabad

Higher Secondary Certificate — Arts

Jan 2003Jan 2005

K K Mori, Veraval

Secondary School Certificate

Jan 2002Jan 2003

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