Bidisha Ghosh

Digital Marketing Specialist

Noida, Uttar Pradesh, India9 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in developing engaging content strategies.
Proven track record in academic document editing.
Strong background in quality assurance and process optimization.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in MarTech and Education sectors.

Contact

Skills

Core Skills

Content StrategyContent MarketingAcademic WritingQuality ManagementQuality AssuranceStrategic Planning

Other Skills

Adobe LightroomBlog WritingCanvaCommunicationCompany NewslettersCopywritingCreative Content CreationCross-Functional Team BuildingCross-functional Team LeadershipData EntryDocumentationEmail MarketingEmail Newsletter DesignEnglishHigh Level Of Accuracy

About

Passionate Content Marketer | Storyteller | Process Optimizer I’m a firm believer that great content isn’t just about words, it’s about building connections and sparking conversations. Over the years, I’ve honed my ability to write, edit, and strategize across diverse formats while working in multicultural environments. Whether it's crafting compelling narratives, ensuring quality assurance for website content, or optimizing processes, I love finding ways to make content more impactful and efficient. Beyond content, I thrive on collaboration and problem-solving; whether it’s managing end-to-end client onboarding, spotting inefficiencies, or juggling multiple projects with ease. 📌 Tech Stack: Microsoft Office | Google Suite | Adobe Lightroom & Photoshop Always open to exchanging ideas and learning something new, so let’s connect!

Experience

Brand mender

2 roles

Content Marketing Manager

Apr 2025 – Present · 11 mos · Remote

Content Strategy - Lead

Mar 2022 – Apr 2025 · 3 yrs 1 mo · Remote

1. Strategically managed and developed engaging websites, blogs, articles, and editorial calendars (both brands & thought leadership) aligned with social media updates to ensure cohesive content delivery.
2. Implemented optimized content strategies by meticulously analyzing data and researching methods to boost audience engagement and reach.
3. Proactively conducted in-depth research on emerging media platforms, trends, and industry opportunities to keep various kinds of brands at the forefront of innovation.
4. Crafted effective, concise copies tailored for various platforms, including websites and social networks, ensuring consistent & impactful messaging.
5. Creatively developed and executed brand strategies and campaigns to enhance brand awareness and drive company growth.
6. Oversaw day-to-day website and app development, ensuring brand consistency across all platforms.

Email MarketingWeb Content WritingCreative Content CreationBlog WritingCopywritingProofreading+5

Yocket

Student Documents Editor

Jun 2021 – Feb 2022 · 8 mos · Mumbai, Maharashtra, India

1. Edited student application documents such as the statement of purpose (SOP), personal statements, and letter of recommendations (LOR) of 13 students per month, which resulted in 25% of dream university admit conversion approximately - including ivy league schools.
2. Undertook quality check to ensure documents were readable, structurally sound, grammatically correct, tonally accurate, and adhering to the guidelines.
3. Managed newbie orientation meetings, resource allocation, and prioritization for the entire team.
4. Researched the current application guidelines and created comprehensive documentation to aid the editors.

High Level Of AccuracyProblem SolvingAcademic WritingQuality ManagementCross-functional Team LeadershipQuality Assurance+2

Digital graphics

Content Strategist

Jun 2021 – Oct 2021 · 4 mos · Ranchi, Jharkhand, India

1. Responsible for building key brand messages and insights and developing content strategies based on our company's and client's business objectives and needs.
2. In charge of creating and maintaining editorial calendars and style guides of 4 clients ranging from a multi-specialty hospital to a special needs school.

Zocdoc

Provider Data Operations Senior Associate

Apr 2018 – Oct 2020 · 2 yrs 6 mos · Pune/Pimpri-Chinchwad Area

1. Transitioned the photo operations team from the US, which included setting up processes, guidelines, and performance metrics in the India office, managing US freelancers and vendors among other stakeholders, and handling any provider queries -supported 1250 providers per month, which helped in optimizing their profiles and increased patient bookings.
2. Audited and quality checked 1200 content blocks on the Zocdoc website, which directly contributed to an uptick in SEO metrics such as an increase in the share of voice (SOV) and ranking distribution over time - 60% of the Zocdoc doctor profile pages ranked in the top 1-3 positions in search engine result page owing to this content.
3. Monitored performance of onboarding team members by sending daily and weekly reports of performance KPIs with recommendations on how to improve them. Made suggestions to the leadership regarding enhancing KPIs (metric and productivity based) and the overall performance of the team, as well.
4. Managed resource and work allocation for the team. Trained and coached new team members on the QA processes.
5. Assisted in preparing important and confidential project status reports reviewed with the client during project team meetings.

ResearchHigh Level Of AccuracyAdobe LightroomProblem SolvingWeb Content WritingCreative Content Creation+9

Persistent systems

Corporate Consultant

Jun 2017 – Oct 2017 · 4 mos · Pune/Pimpri-Chinchwad Area

1. Documented process information for Kiran Girls’ Scholarship Program- flagship event under the Education vertical. Analyzed and executed education-related projects under supervision to the best of my abilities.
2. Initiated and maintained the student mapping process for the Students’ Sponsorship Program.
3. Accountable for the handling of logistics and basic administrative duties.

MultitaskingReportingDocumentation