Feb 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India

• Responsible for DSP Ads Management for 7-figure clients in the US Marketplace
• Leading a team of 6 Amazon Account Managers to help them scale their respective accounts through precisely auditing and preparing a growth plan, with high Campaign Delivery and Customer Experience standards.
• Partner with the Tech team to develop new features and Ad automation on the SellerApp platform
• Partner with Ad agencies for their data requirements on SellerApp
• Partner with multiple stakeholders to align programs and initiatives to help drive the growth of advertising campaigns.
• Track and report ad campaign performance & development results, analyse data and information, and publish recommendations & action plans.
• Optimise, identify and maximise sales opportunities, and increase customer retention rates.
• Conduct deep dive analysis on issues affecting ad campaign, sales, KPIs and business performance and provide the Voice of the Customer as input/feedback, like lowlights or highlights into process development and improvement.

Jun 2024 – Jan 2025 · 7 mos · Bengaluru, Karnataka, India

• Managing Amazon Ads portfolios for established enterprise clients at SellerApp.
• Overseeing an annual ad spend of approximately $5 million on Amazon.
• Created a Chrome extension for comprehensive utilities within Amazon Seller Central.
• Led a team of mixed media marketers at SellerApp, generating over $50,000 by assisting D2C sellers with PPC ads on platforms including Amazon, Flipkart, Google, Meta, and Walmart.
• Developed an Ads Automation Playbook, enabling one-click automation for self-service platform users on SellerApp.
• Crafted the Amazon Ads Playbook to optimize campaign effectiveness.
• Responsible for data reporting for AMS agency clients.
• Designed dashboards providing category insights, competitor analysis, and keyword-level market share throughout the marketing funnel.
• Client Account Management: Oversee client accounts, ensuring effective communication and understanding of their needs and goals. Collaborate to develop and implement PPC strategies across various Amazon marketplaces (e.g., Amazon.com, Amazon.co.uk).
• Campaign Management: Create, manage, and optimize PPC campaigns (Sponsored Products, Brands, Display ads). Conduct keyword research, ad copy creation, and bid optimization to enhance traffic and sales.
• Budget Management: Handle campaign budgets, aiming for optimal return on ad spend (ROAS). Adjust bids and budgets to maximize sales while adhering to budget constraints.
• Data Analysis: Analyze campaign performance data, deliver regular reports, and use insights to refine strategies and improve PPC outcomes.
• Campaign Expansion: Identify and leverage opportunities for campaign growth. Conduct market research and develop strategies to reach new markets and product categories.
• Amazon Advertising Updates: Stay informed about Amazon Advertising platform changes and adapt strategies to ensure campaign effectiveness.

Mar 2023 – Jul 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

Jun 2022 – Mar 2023 · 9 mos · Bengaluru, Karnataka, India

• As an Analyst, I work with a portfolio of advertiser accounts and help them meet their advertising goals via opportunity identification and account optimisation.
• Additionally, I have the opportunity to test internal tools and gather and share insights with the internal product and engineering teams.
• Core responsibilities include:-
• Taking complete ownership for a portfolio of accounts – Standard and High Value Advertisers
• Reviewing every account in the portfolio in complete detail to understand the current level of performance
• Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
• Leading kickoff calls with advertisers and driving discussion using a preset agenda, as and when necessary
• Flawlessly executing end-to-end ad optimisation, liaising with key internal and external stakeholders
• Analysing account performance against key metrics to identify, recommend and implement optimisation solutions to increase efficiency and meet clients’ KPIs
• Analysing data trends and creating keyword lists, bids and budget suggestions; gathering and analysing data at account/campaign/industry level
• Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
• Identifying opportunities to improve Amazon Advertising’s product based on customer feedback, data analysis, and feature gaps with competitive products